Ronan Keane                    Objective                                 Seeking Social Media Marketing Manager/Director p...
Upcoming SlideShare
Loading in …5

Social Media Marketing Manager, Washington, DC metro, Northern Virginia | Ronan Keane


Published on

Dynamic digital marketing and social media leader with 14+-year portfolio of success driving online marketing programs. Instrumental in significantly enhancing bottom lines through social media marketing, SEO, and PPC campaigns. Dedicated to delivering vital projects on time and optimizing ROIs. Skilled in using social media listening tools to monitor customer and competitors’ customer conversations. Tapped to lecture on Social CRM as guest speaker at ITExpo in 2011. Certified Google PPC Expert; Yahoo Ambassador. Expertise includes:

• Strategic Planning & Execution
• Team Leadership
• Project Management
• Social Media Marketing Programs
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Campaign Management
• Content Marketing
• Online Advertising
• Conversion Rate Optimization
• Marketing Integration
• Branding and Positioning
• Marketing Automtation (Eloqua)
• Budget Administration
• Social Media Monitoring and Reporting
• Sales Pipeline Building
• Data Analysis and Reporting
• Direct Marketing Copywriting & Campaigns

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media Marketing Manager, Washington, DC metro, Northern Virginia | Ronan Keane

  1. 1. Ronan Keane Objective Seeking Social Media Marketing Manager/Director position to lead business organization to Cell: (703) 489-7886 breakthrough social media ROI & bottom-line Selected Achievements Increased revenue $260,000 in 2011 by developing “How to Eat Your Competition for Breakfast with LinkedIn” Sales training program for 300+ sales professionals. Saved key “Premium” client account worth $385,200 in recurring monthly revenue in May, 2011 by monitoring and engaging with customer employees in online forum. Secured speaking engagements, guest blogging and interviews for company SMEs (subject matter experts) through social media outreach. Generated $156,000 recurring monthly revenue by bringing in 200+ qualified leads per month via social media, search engine optimization and Pay Per Click ads. Special Skills Plan social media strategies aligned with business goals Manage corporate blogs, bloggers and editorial calendars Implement effective search engine and social media optimization (SEO+SMO) tactics Build brand equity and safeguard brand via reputation management Plan and execute Facebook, Twitter, YouTube and social media marketing campaigns Experience Social Media Marketing Manager – XO Communications, Herndon, VA (2010 - present)“Ronan has an exceptional Lead and drive all Social Media strategy, functions and online marketing lead activities forwork ethic and is adept at this major B2B telecom, communications, and web-hosting organization.prioritizing and keepingfocus on the activities thatwill lead to the greatest Internet Marketing Consultant – ReachLocal, Tysons Corner, VA (2009-2010)results and return.” Director of Digital Marketing – UpClick Marketing, Leesburg, VA (2007-2009) – Stacy Taylor Senior Marketing Manager – Online Resources, Chantilly, VA (2002-2008) Senior Marketing Manager, Creative Director – Janson Communications, Manassas, VA (2001-2002) XO Communications Design Director – Proxicom, Reston, VA (1999-2001) Design Director – Popular Science Magazine, NYC (1996-1999)“From day one Ronan’simpact at XO has been Educationextremely positive. He has Bachelor of Fine Arts in Advertising, Dublin, Ireland - 1993persuasively and articulatelymade the case to XO’sleadership for launching Professional Trainingsocial media programs.” Google Qualified Pay Per Click Advertiser, Yahoo Ambassador qualified paid search advertiser – Jennifer Glantz Senior Marketing Manager, Business and Web Skills XO Communications Social Media Strategic Planning & Execution, Team Leadership, Project Management Search Engine Optimization (SEO), Pay Per Click (PPC) Campaign Management, Content“In two words: Ronan Marketing , Online Advertising , Conversion Rate Optimization , Marketing Integration, BrandingDELIVERS! He built a blog for and Positioning , Marketing Automtation (Eloqua), Budget Administration, Social Mediaus and provided Twitter Monitoring and Reporting, Data Analysis and Reportingtraining to our team.” – Christina Westover, Marketing Communications Entrepreneurial Ventures Manager, Natural Insight Founder and sponsor of Future of Marketing LinkedIn group with 700+ members Sought after keynote speaker regarding new media marketing and frequent author about new media marketing on personal blog with 500+ subscribers. Active member of Northern Virginia Technology Council’s Social Media committee and frequent blog contributor. Co-author of Startup Success, book about social media and Web 2.0