Discover 3 Keys to Attraction Marketing


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The definitive video series on Attraction Marketing by Mike Dillard himself:

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Discover 3 Keys to Attraction Marketing

  1. 1. ==== ====Click Here to Gain Instant Access to Mike Dillards FREE 7 Day Boot Camp Video Series!: ====What Is Attraction Marketing?Before implementing attraction marketing techniques one must first understand what attractionmarketing is. Attraction marketing is the newest model of marketing that is becoming the mosteffective means of getting targeted traffic to your website, blog, opportunity, product or service.Marketing is sales and attraction marketing is no different. What separates the two is what you areselling. Attraction marketing is selling yourself not your product or service. As a matter of fact, youshould not even talk about your product, service, opportunity, etc. until you have built arelationship and trust with your prospect or visitor.The goal is to position yourself as an expert by providing valuable free information and being asolutions provider. By doing this and (thanks to the internet) your traffic is coming to you ratherthan the other way around. You have to put yourself in a different mindset and market yourself asa person rather than a business. Talk to your audience rather than at them. Talk to them as if youwere friends and not strangers. What information or knowledge do you have that will ease a painand solve a problem.Think about what people use Google for. What are they looking for? Answers, information,solutions, ways of simplifying their lives, etc. When your attraction marketing technique shows upon google and they come visit. You have a targeted visitor looking for what you have to offer. Thisis much better than you chasing people down. They are coming to you asking you for moreinformation and giving you permission to talk to them.Attraction Marketing TechniquesNow that you have a better understanding of what attraction marketing is we can explore theattraction marketing techniques in more detail. There are many different ways of using attractionmarketing to improve traffic. But first you need to find who your target audience is. Young, old,male, female, opportunists, sports oriented, etc., etc.Attraction Marketing Techniques: OfflineI prefer not to go into a lot of detail on offline methods but I will mention a few. Flyers, businesscards, surveys at the market, newspaper ads, and car magnets. Just mentioning these methodsbrings back nightmares of days past working the old school methods of MLM. I remember mymentor telling me not to go home until I talked to 30 people and never leave the house withoutwearing the pin. It was just about that time when I started to learn about the attraction marketingtechniques and I have not turned back since. Talk about finding a solution for my pain.
  2. 2. Attraction Marketing Techniques: OnlineThis is where its at. The internet is a wonderful thing. It never takes a day off, the store is open24/7, and its open to the entire world. I mentioned earlier about talking to your visitors as if youwere friends. This leads me to social networking sites. What a great place to chat and socialize.MySpace, Facebook, YouTube and Twitter are great attraction marketing techniques. A. They willimprove your traffic. B. They will help to find your target audience.In order to get targeted traffic you need to be where the people are and social networking isHUGE. How big is social networking? According to the Alexa rankings YouTube #3, Facebook #4,MySpace #9, hi5 #21, Twitter#55 (and rising steadily).Twitter: I personally prefer twitter as an attraction marketing technique but use all of the above withthe exception of hi5. When I first started using twitter my child obesity websites traffic improved43% in the first month and it continues to improve on autopilot. The way twitter works is you maketweets ( 140 character conversation tid bits) short but sweet and you can add a link to yourproduct or service. It is not recommended to over promote; after all it is a social site so be social.Attractive. Some people abuse this and send tweets only to promote and send them in massquantities. It is annoying. What I do in this case is unfollow. If you find someone elses tweetinteresting you can reply personally (direct message) or for all to see (@reply).The way you get targeted traffic is you have the option to follow fellow twitterers and they you.What I like about twitter is you can use so many different applications to create a marketingblueprint. My 3 favorites are tweetlater, tweetdeck, and twollow. Tweetlater enables you to inputkeywords related to your niche. They will send you an e-mail with the people on twitter that aretalking about your keyword phrases. I wouldnt be in a rush to follow all of these though. Somepeople may be having general conversation and not be in your target market. You can also posttweets to be automated for submission at a later time or date.Twollow is another good attraction marketing technique. Twollow allows you to add keywordsrelated to your target market much like tweetlater except you have the option to autofollow. Againyou need to be cautious because it is conversation and not necessarily your target group.Tweetdeck is a pretty cool application and once you get the hang of it you may find yourself usingit exclusively. Tweetdeck organizes everything into columns for easy access. All friends (peopleyou follow and your followers), @replys, and direct messages. You can also create new columnsto organize your following. For example: Network Marketers, Hobbyists, Nutrition, etc. whateveryou like.Twitter is an awesome attraction marketing technique that will get you targeted traffic and yournumber of following and followers will grow fast. I recommend using tinyurl or for shorteningyour links when you tweet. They will use up too much real estate since you only have 140characters to work with. Tinyurl is best best because it still shows where your link is coming fromas opposed to cloaking. If they dont like the link then its not a big deal because there are plenty oftwitterers in the nest. though allows you to track the clicks and also lets you know whatcountries your clicked are coming from which is useful. Tracking is critical to marketing campaigns.Attraction marketing techniques using YouTube is not as difficult as some may believe. Knowing
  3. 3. that they rank #3 worldwide for all websites means youve got to get in on this. Earlier I talkedabout talking to your audience rather than at them. You have no choice but to talk to them withYouTube. Setting up an account with YouTube is easy. Then all you need is a video camera,tripod or a friend, and start filming. It doesnt have to be long 5 minutes tops. Be sure you aretalking about your keyword for the video and address the pain that you may be able to solve. Be asolutions provider.YouTube may very well be the best attraction marketing technique that there is because peoplewarm up to seeing a face and hearing the voice. It puts you in the same room as your visitor. Iheard about a woman from Oregon who made a video while she was in her car going to the beachand her video got over 7000 hits in a 48 hour period landing her tons of leads and sales. It will takea little practice before you get it right but it doesnt have to be perfect. Just remember to try to talkclearly and slowly.Attraction marketing techniques using free ezine directories. Google and Yahoo love articlesbecause it is all about information. They rank them high in the search engines as long as they arekeyword focused content articles that talk about the topic. Ive done articles in the past that havebeen listed on page #1 in less than 24 hours. Article directories are easy to sign up for just be sureto read the submission guidelines. They all are pretty much the same. The article cannot includeaffiliate links within the body text and the article must be original content.EzineArticles is a give and take. The give is in the body text. Give away free information, tips tomake someones life easier, how to make something, etc. The take is in the resource box. This iswhere you can send your readers to your opportunity, website, blog, etc. When making yoursubmission you will be asked to list keywords about your article. Three or four is fine. The firstkeyword should be your main keyword. What your article is about. Be sure to have your mainkeyword in the title exactly the way it is in the keyword list. Dont be afraid of using longtailkeywords. 3 or 4 word phrases. Your first sentence should have your main keyword within the first90 characters of the text. The earlier the better. Then have your main keyword sprinkled about thepage along with your other keywords. Your main keyword should appear more often but not toomuch or the search engines will think your trying to spam them.When writing your article let it flow naturally when using your keywords. If you follow these tips youshould have your article listed highly in the search engines. Heres another tip: If you dont have awebsite you can still get content on the web. Squidoo and Hub Pages are good attractivemarketing techniques too. I will briefly discuss them next. This is important: When you do make asquid or hub be sure to link your article to that Squid or Hub from the resource box.Why is this important? Depending on what article directory you use they do have a high page rank.You can check it on your browser if you have Firefox by downloading the add on. The searchengines love relevant links to web pages or blogs and the higher the page rank the better. Whatthis does is help your squid or Hub get ranked higher in the search engines. A PR 2 or 3 is goodfor niche markets. So your article is helping your Squid or Hub and if you repeat this process overand over you will be found often and thus people will get to know you are an expert in your nichebecause you are found often. Pretty cool.Another key point about article directories is your articles are available for other webmasters touse on their websites, blogs, newsletters, and ezines. The rule is they can not change the
  4. 4. resource box information. So the better the article, the more exposure your article gets and themore targeted traffic you receive to your website or opportunity. My child obesity site gets over 20visits a day from a blog about healthy cooking. They must like my articles because 12 of them areon their blog.Attraction marketing techniques using Squidoo and Hub Pages. Getting content on the internet iseasy and free using these two sites. The same principle applies for using keywords in your squidsor hubs as for your ezine articles. Before you get started I would look at other squids and see whatpeople are doing and how they look. This will help you plan your pages. When you first start tobuild a squid you will notice on the right hand side of the page a box asking if you want to addmore apps. I would start by adding 3 text boxes and I like adding the Digg module. Squidoo doesallow anchor links so you can link to your affiliates, blogs, articles, etc. Whenever you finish a textmodule be sure to click publish. You can always go back and edit. Also if you do have any links besure to check that they are working. You dont want broken links. As mentioned earlier link yourcontent ezine to your squid if it is relevant to help improve its traffic.Other Attraction Marketing TechniquesOther attraction marketing techniques are LinkedIn, Digg, and Craigslist to name a few. LinkedInhas some real good discussion groups that you can join. I recommend Twitter for Business. Inyour profile you will have links to your site or opportunity and this is targeted traffic.Digg is another good one. Of course your information about your business will be in your profile forall to see. Its a good idea to keep somewhat active with your diggs. If you find a web page, article,or news flash that is interesting just copy the link from your browser, log into your Digg accountand click submit new. Perhaps you find this article interesting. The attraction marketing techniquewith Digg is in your friends list. This is where you will find your target market.To give you a head start feel free to add friends from my list to yours by searching for jpnickethan.If you go too fast the system will ask you to come back later so go slowly. There are over 300friends in my list and if you like you can add me as a friend too.Finally Craigslist. Craigslist has a great page rank which is one of the reasons I like using it. Ivereceived a ton of traffic from Craigslist and if you write your ad the same way as for ezines beingkeyword focused your ad may appear high in the search engines. I found this out by accident butit works. Im getting traffic on ads that have expired on Craigslist because of the keywording.Heres a tip. Craigslist is in plain text format when you first write your ad. After submitting your adgo back into your account and click edit this ad. Now your ad will be in html format simply addsnippets of html where you want them and you will have links to your business or website. Be sureto preview your changes and test the links. For those who are not html savvy here is an exampleof how to add a link on Craigslist.your text link ex. click here you do not need the www. In front of your website url.A few final tips: Write your articles, squids, and hubs on a word processor and save them to a file.Just in case something happens. Your ezine articles will be reviewed by a real person beforegoing live to be sure that you have not violated the guidelines. But your resource box is all yours.
  5. 5. Be sure to change the link in order to send your visitors to your new relevant hub or squid to keepthe link popularity up. Schedule a time and day to implement these techniques. It seems like a lotbut by being organized it will become daily routine. They dont call it netWORK for nothing. Thereare other forms of attraction marketing techniques. These are the ones that I find to be the mosteffective.J.P.Rouse is owner of the popular website. Hisinternet marketing experience by means of attraction marketing has helped experienced and non-experienced internet marketers build profitable businesses. J.P. is a solution provider with one ofthe best guarantees in the business. 100% success guaranteed or his service is free of charge. Tolearn more see his review here. Source: ====Click Here to Gain Instant Access to Mike Dillards FREE 7 Day Boot Camp Video Series!: ====