Innovate or Die

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Marketing keynote at the IBM Business Connect in the Maarssen, The Netherlands on May 20st, 2014

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Innovate or Die

  1. 1. © 2014 IBM Corporation BusinessConnect A New Era of Smart 21/05/2014 / Ronald Velten INNOVATE or DIE de toekomst van digitale sales en marketing!
  2. 2. © 2014 IBM Corporation2 Page header content goes here @ronaldvelten #whateverhashtagyouliketoday #IBMBCNL #CMO #SmarterMarketing #SmarterCommerce #engagement #digital #personalization #cloud #change #freezeduckormove #bigdata #marketing #mobile #social #ibm #selfie #millenials #automation #customercentric #personalization #analytics #IBMBCLIVE
  3. 3. IBM Institute for Business Value! Share a few marketing perspectives from IBM (and myself)
  4. 4. To find that one golden nugget
  5. 5. © 2013 IBM Corporation We live in interesting times
  6. 6. #ED2014WE! Stay still, duck or move
  7. 7. IBM Institute for Business Value! IBM CEO Studies 2004–2013 2004 2006 2008 2010 2012 2013 Technology factors Market factors Macro-economic factors People skills Regulatory concerns Socio-economic factors Globalization Environmental issues Geopolitical factors Technology is changing our business agenda
  8. 8. Data as the new basis for ! realizing competitive advantage 3 profound technology changes that impact our world
  9. 9. Data as the new basis for ! realizing competitive advantage Cloud demands, and enables new! business models 3 profound technology changes that impact our world
  10. 10. Data as the new basis for ! realizing competitive advantage Cloud demands, and enables new! business models Engagement changes the way we! work, internally and externally 3 profound technology changes that impact our world
  11. 11. Technology is changing the way we live our lives
  12. 12. 1 Technology is changing the way we live our lives
  13. 13. Potentially discovering a golden nugget delicious But technology is not making us less social
  14. 14. Technology enables new ways of collaboration
  15. 15. Opening new opportunities for partnerships and growth
  16. 16. It does change the job and skill set we need as marketers
  17. 17. And will change how we organize ourselves
  18. 18. Since (y)our client wants a different way to interact
  19. 19. And is more demanding ….
  20. 20. #ED2014WE! Just imagine connecting with the next generation
  21. 21. The digital centric customer
  22. 22. The digital centric customer
  23. 23. But yet as marketers we are not capturing the opportunity
  24. 24. #ED2014WE! Stay still, duck or move
  25. 25. How do you differentiatie in the age of ‘Me’
  26. 26. #ED2014WE! Know each customer in context
  27. 27. #ED2014WE! Innovate and scale personally relevant and rewarding experiences
  28. 28. Co-create with customers, employees and partners
  29. 29. And all of this online and offline
  30. 30. #ED2014WE! But don’t become a hamster and suffer from data obesitas
  31. 31. #ED2014WE! Focus on what you have and need
  32. 32. Understand   Engage   Op.mize   #ED2014WE! Creating awesomeness RELEVANT   AWESOME   UNIQUE  
  33. 33. #ED2014WE! From marketing to growth hacking! MARKETING   GROWTH   HACKING   ENGINEERING   Across  Channels  and     the  organisa.on   In  Real-­‐.me  /     Right-­‐.me   Con.nuously   Improving  
  34. 34. #ED2014WE! Keep learning! Professionally and Personally
  35. 35. What will you do? Stay still, duck or move?
  36. 36. What will you do? Stay still, duck or move?
  37. 37. Since we do not want to wake up tomorrow like….
  38. 38. Since we do not want to wake up tomorrow like….
  39. 39. Thank You!
  40. 40. No bunnies were harmed while making this presentation
  41. 41. Questions?
  42. 42. 42   @ronaldvelten linkedin.com/in/ronaldvelten

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