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Business Partner Marketing Enablement - Introduction

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Presentation as given at the IBM Marketing Enablement Session for Software Business Partners in the Netherlands (03.10.2012) in Almere as introduction of the day

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Business Partner Marketing Enablement - Introduction

  1. 1. IBM SoftwareMarketing Enablement DayRonald VeltenDirector Marketing, Communications & Citizenship 1
  2. 2. #3+8% / 75.532Bn 2
  3. 3. Role of the BrandBrand Strenght Financial Performance 3
  4. 4. OUR BRAND STRATEGY:Be a great company,therefore a great brand. 4
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  8. 8. Examples are plenty 9
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  12. 12. Response generation Lead nurturing Campaigns Channel & Sales Enablement Making Selling Easier And Buying More AttractiveMarket SegmentationValue Proposition etc. All we do Better then it was before 15
  13. 13. Corporate Making Capturing Marketing Character Markets Markets Eminence The intentional management Planning and strategy The art and science Active development of brand and culture for future growth of demand management of a best of breed function Planning the strategy for Implement an end2end Focus on building the demand system and Establish a best of breed future growth by focusing IBM Brand and internal result-driven marketing, communications on growth plays/SEI & citizenship team that is cultural transformation and build our 2015 attitude to ensure we create quality pipeline to recognized internally and roadmap externally meet our revenue targets16 16
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  18. 18. @ronaldvelten Linkedin.com/in/rveltenronald_velten@nl.ibm.com 23
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