Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter Campaigns

908 views

Published on

Some great examples of how companies are levera Twitter to build a social brand,create a dedicated sales channel

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Twitter Campaigns

  1. 1.
  2. 2. TWITTER<br />Facts<br />175,000,000 Registered Users<br />370,000 users added per day<br />95,000,000 Tweets per day<br />Connect. Express Yourself. Share Interests and Passions <br />
  3. 3. CELEBRITIES<br />ENGAGING FANS<br />
  4. 4. Campaigns For Change<br />
  5. 5. MARKETING STRATEGY<br />Build a Social Brand<br /><ul><li>Listen to customers
  6. 6. Share information
  7. 7. Build Relationships</li></ul>Twitter only one piece of the puzzle<br />
  8. 8. Twitterizing the Company Culture<br />Building a Social Brand<br />
  9. 9. Objective<br /><ul><li>Create dialogue about the Zappos Brand
  10. 10. Give outsiders a glimpse of the company culture</li></ul>497 Employees on Twitter<br />Encouraged to follow other employees<br />Get customers to follow you<br />Immerse. Engage. Be Authentic. Build Relationships.<br />
  11. 11. Getting Personal- Building One to One Relationships<br />@Zappos_Service<br />Immerse. Engage. Be Authentic. Build Relationships.<br />
  12. 12. IT MAKES DOLLAR$ AND SENSE<br />
  13. 13. Objective<br /><ul><li>Interact with customers and raise awareness of the brand
  14. 14. Share information about discounts and special offers from Dell
  15. 15. Direct Sales</li></ul>Dec.2008<br />2475 followers<br />Aug. 2009<br />997,922<br />followers<br />$ 3Million!!!!! <br />Sales<br />Immerse. Engage. Be Authentic. Create Exclusivity. Build Relationships.<br />
  16. 16. Sours<br />The Rainbow on Twitter<br />With Great power comes Great responsibility!!<br />
  17. 17. Objective<br />Build Awareness and start conversation about the brand<br />Make Skittles a top of mind brand<br />About Us<br />Video Feed<br />Live Tweets<br />Transformed Website into Social Media hub <br />
  18. 18. Launched March 2,2009<br />Live Tweets<br />Sour Tweets<br />http://twittown.com/social-networks/twitter/twitter-blog/skittles-surrenders-their-home-page-and-brand-social-media-%E2%80%93<br />March 4 ,2009<br />No Immersion +Insufficient Engagement= Disaster<br />
  19. 19. Twitter Profile: rap0<br />

×