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waardecreatie en
verdienmodellen
  marketing voor ondernemers
             les 3




                          Ronald Muld...
waarde =
wat is koffie
  waard?
    €0,05
wat is koffie
  waard?
    €0,31
wat is koffie
  waard?
    $2,85
wat is koffie
  waard?
    €15,00
wat is muziek
   waard?
    €7,99
wat is muziek
   waard?
    €15,99
wat is muziek
   waard?
    €205,00
waarde
creatie
=f(   )
Maslow
Maslow
Maslow
Maslow
Maslow
Waarde is
  ook
  aandacht
Waarde is
  ook
  belevenis
Waarde is
  ook
ergens bij horen
Afnemende
meerwaarde
  verzadiging
Afnemende
meerwaarde
 externe effecten
Netwerk-
effecten
Metcalfe’s Law
   V ~ n2
verdien-
 model
kosten < prijs < waarde
jij blij



kosten < prijs < waarde
jij blij   klant blij



kosten < prijs < waarde
voor wie
is je product nog meer
      van waarde?
voor wie
is je product nog meer
      van waarde?
voor wie
is je product nog meer
      van waarde?
Het business model canvas
                       value-
partner      key                 customer customer
          activ...
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
       ...
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
       ...
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
       ...
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
       ...
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
       ...
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
       ...
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
       ...
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
 ...
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
 ...
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
 ...
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
 ...
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
 ...
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activit...
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activit...
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activit...
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activit...
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activit...
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activit...
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activit...
ThiemeMeulenhoff straks
                            value-
 partner          key                 customer customer
       ...
ThiemeMeulenhoff straks
                            value-
 partner          key                 customer customer
       ...
ThiemeMeulenhoff straks
                            value-
 partner          key                 customer customer
       ...
ThiemeMeulenhoff straks
                            value-
 partner          key                 customer customer
       ...
Hoe ziet jouw canvas er uit?
                       value-
partner      key                 customer customer
          ac...
Mv O Les 3  Waardecreatie En Verdienmodellen
Mv O Les 3  Waardecreatie En Verdienmodellen
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Mv O Les 3 Waardecreatie En Verdienmodellen

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Mv O Les 3 Waardecreatie En Verdienmodellen

  1. 1. waardecreatie en verdienmodellen marketing voor ondernemers les 3 Ronald Mulder deondernemers.nl
  2. 2. waarde =
  3. 3. wat is koffie waard? €0,05
  4. 4. wat is koffie waard? €0,31
  5. 5. wat is koffie waard? $2,85
  6. 6. wat is koffie waard? €15,00
  7. 7. wat is muziek waard? €7,99
  8. 8. wat is muziek waard? €15,99
  9. 9. wat is muziek waard? €205,00
  10. 10. waarde creatie
  11. 11. =f( )
  12. 12. Maslow
  13. 13. Maslow
  14. 14. Maslow
  15. 15. Maslow
  16. 16. Maslow
  17. 17. Waarde is ook aandacht
  18. 18. Waarde is ook belevenis
  19. 19. Waarde is ook ergens bij horen
  20. 20. Afnemende meerwaarde verzadiging
  21. 21. Afnemende meerwaarde externe effecten
  22. 22. Netwerk- effecten Metcalfe’s Law V ~ n2
  23. 23. verdien- model
  24. 24. kosten < prijs < waarde
  25. 25. jij blij kosten < prijs < waarde
  26. 26. jij blij klant blij kosten < prijs < waarde
  27. 27. voor wie is je product nog meer van waarde?
  28. 28. voor wie is je product nog meer van waarde?
  29. 29. voor wie is je product nog meer van waarde?
  30. 30. Het business model canvas value- partner key customer customer activities proposition network relationshipssegments key distribution resources channels cost structure revenue streams
  31. 31. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments key distribution resources channels cost structure revenue streams
  32. 32. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments school- boeken key distribution resources channels cost structure revenue streams
  33. 33. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments ouders school- boeken key distribution resources channels cost structure revenue streams
  34. 34. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments ouders school- boeken key distribution channels docenten resources cost structure revenue streams
  35. 35. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments ouders school- boeken key distribution channels docenten resources groot- handel cost structure revenue streams
  36. 36. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments beurs, buiten- ouders dienst school- boeken key distribution channels docenten resources groot- handel cost structure revenue streams
  37. 37. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments beurs, buiten- ouders dienst school- boeken key distribution channels docenten resources groot- handel (werk) cost structure revenue streams boeken
  38. 38. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments beurs, drukker buiten- ouders dienst school- boeken key distribution auteurs channels docenten resources groot- vormgever handel (werk) cost structure revenue streams boeken
  39. 39. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments content beurs, drukker ontwerpen buiten- ouders dienst school- boeken key distribution auteurs channels docenten resources groot- vormgever handel (werk) cost structure revenue streams boeken
  40. 40. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments content beurs, drukker ontwerpen buiten- ouders dienst trafic school- mgmnt boeken key distribution auteurs channels docenten resources groot- vormgever handel (werk) cost structure revenue streams boeken
  41. 41. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments content beurs, drukker ontwerpen buiten- ouders dienst trafic school- mgmnt boeken key distribution auteurs channels docenten resources groot- vormgever handel (werk) cost structure prod revenue streams boeken distri
  42. 42. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments content beurs, drukker ontwerpen buiten- ouders dienst trafic school- mgmnt boeken key distribution auteurs channels docenten resources groot- vormgever content handel (werk) cost structure prod revenue streams boeken distri
  43. 43. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments key distribution resources channels cost structure revenue streams
  44. 44. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments van content onderwijs maken key distribution resources channels cost structure revenue streams
  45. 45. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments scholen van content onderwijs maken key distribution resources channels cost structure revenue streams
  46. 46. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments scholen van content onderwijs maken key distribution channels docenten resources cost structure revenue streams
  47. 47. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments scholen van content onderwijs maken key distribution channels docenten resources online en ofline cost structure revenue streams
  48. 48. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments account mngmnt scholen van content onderwijs maken key distribution channels docenten resources online en ofline cost structure revenue streams
  49. 49. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments account mngmnt scholen van content onderwijs maken key distribution channels docenten resources online en ofline cost structure revenue streams abonnement, cons. fee
  50. 50. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments ICT- account club mngmnt scholen van content onderwijs maken key distribution docenten channels docenten resources online consulting en club ofline cost structure revenue streams abonnement, cons. fee
  51. 51. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments content ICT- organiseren account club mngmnt scholen van content onderwijs maken key distribution docenten channels docenten resources online consulting en club ofline cost structure revenue streams abonnement, cons. fee
  52. 52. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments content ICT- organiseren account club mngmnt scholen van content onderwijs maken key distribution docenten channels docenten resources online consulting en club ofline cost structure lonen revenue streams abonnement, cons. fee en ICT
  53. 53. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments content ICT- organiseren account club mngmnt scholen van content onderwijs maken key distribution docenten channels docenten resources online visie op consulting en club leren ofline cost structure lonen revenue streams abonnement, cons. fee en ICT
  54. 54. Hoe ziet jouw canvas er uit? value- partner key customer customer activities proposition network relationshipssegments key distribution resources channels cost structure revenue streams

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