Social MediaOptimization    Ronald Loh
Social Media• Social Media and Traditional Media becoming just  Media.• Content is based on an interactive online  convers...
Social Media Optimization• More easily Linked to & Higher Visibility• Drive traffic through channels beyond search  engine...
5 NEW Rules Of SMO              (Rohit Bhargava, 2010)
5 NEW Rules Of SMO              (Rohit Bhargava, 2010)
5 NEW Rules Of SMO              (Rohit Bhargava, 2010)
5 NEW Rules Of SMO              (Rohit Bhargava, 2010)
5 NEW Rules Of SMO• Encourage the ‘Mashup’Uses & combines data, presentation or functionality  from 2 or more sources to c...
Company Examples                 WildNet Technologies:Clients: Discovery Channel, Fidelity International, HP,Virgin Mobile...
Business Examples I   Renault Social Media Hub
Business Examples II                   Virgin: Richard BransonSocial Media Platforms used:   Facebook, Twitter, Google+, B...
Challenges•   Managing reputation•   Delivering customer service•   Acquiring new customers•   Increasing sales from exist...
Social Media can be used against you
Opportunities•   Wider reach•   Online visibility•   Quick•   Less viewed as push ads•   New target segment•   Employment•...
How to overcome challenges?• Use brand monitoring tools to review customer  conversations > respond accordingly• Measure R...
Social Media Optimization
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Social Media Optimization

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Brief presentation on Social Media Optimization for Digital Marketing.

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  • SoMe is a term used to describe media based on conversation and interaction between people online. --> Important: content is generated as a conversation Increasing in importance: YouTube is considered to be the 2nd largest search engine (next to Google), producing over 2.6 billion search results. This is one of the reasons why it is so important to build your website's presence on this social media giant. http://www.mannixmarketing.com/seo/services/social_media/
  • Shareable to keep interactive-ness Can be Liked or Tweeted to others
  • Interactive social by Bragging rights; leader boards
  • Blog Marketing Article Writing & Submission Press Release Writing and Submission Forum Marketing Classified Ad Posting Social Bookmarking Optimizing RSS feeds Using Widgets like YouTube Videos or Flickr Slideshows Profile Management, Optimize Fan Page Tabs & apps, Group creation, trackings, activity reports, etc. http://www.wildnettechnologies.co.uk/social-media-optimization/packages.html
  • Renault uses following Social Media Networks, apart from these they also use blogs etc. To visualise that it is getting more and more complex. It ’ s not just about creating a page and then leave it that way. Has to be updated on a regular basis and relevant content has to be generated. Divide main channel - fb - in countries to adapt content to national circumstances and target. Can be seen that this needs a lot of resources. Summary, has to be clear what function each channel has. Is it worth the time and money to upload photos of events to flickr and fb? And most importantly, is the content relevant to the target market and does it make any contribution to the objectives of the company.
  • Blog Marketing Article Writing & Submission Press Release Writing and Submission Forum Marketing Classified Ad Posting Social Bookmarking Optimizing RSS feeds Using Widgets like YouTube Videos or Flickr Slideshows Profile Management, Optimize Fan Page Tabs & apps, Group creation, trackings, activity reports, etc. http://www.wildnettechnologies.co.uk/social-media-optimization/packages.html
  • Engaging with audience? What to with data. Misleading/Oversell? Viral/WOM Fail i.e. Kitkat
  • Different business aims of soial media are proving to be challenging for many. This graph shows that oraganisations find reputation mangament, measurement and getting cut-through and engagement the biggest challenges. (smartinsights)
  • Social Media Optimization

    1. 1. Social MediaOptimization Ronald Loh
    2. 2. Social Media• Social Media and Traditional Media becoming just Media.• Content is based on an interactive online conversation• Steadily increasing in importance
    3. 3. Social Media Optimization• More easily Linked to & Higher Visibility• Drive traffic through channels beyond search engines• Helps drive Business 2 Customer relationships (Reviews, Q&As)• Create a positive feedback loop Social Media is bypassing traditional SEO
    4. 4. 5 NEW Rules Of SMO (Rohit Bhargava, 2010)
    5. 5. 5 NEW Rules Of SMO (Rohit Bhargava, 2010)
    6. 6. 5 NEW Rules Of SMO (Rohit Bhargava, 2010)
    7. 7. 5 NEW Rules Of SMO (Rohit Bhargava, 2010)
    8. 8. 5 NEW Rules Of SMO• Encourage the ‘Mashup’Uses & combines data, presentation or functionality from 2 or more sources to create new services. E.g. WikipediaVision = Google Map + Wikipedia API.Combines both data to show where latest updates of Wikipedia is written in semi-real-time. (Rohit Bhargava, 2010)
    9. 9. Company Examples WildNet Technologies:Clients: Discovery Channel, Fidelity International, HP,Virgin MobileSocial Networks: Facebook, Twitter, Linkedin,MySpace, StumbleuponBlogs: Blogger, WordpressImages & Videos: YouTube, Metacafe
    10. 10. Business Examples I Renault Social Media Hub
    11. 11. Business Examples II Virgin: Richard BransonSocial Media Platforms used: Facebook, Twitter, Google+, BlogWhy use Social Media? ‘Interact with customers.. keeping them up to date on daily information.. getting their points of view on how Virgin could possibly improve service.’ – Sir Richard Branson
    12. 12. Challenges• Managing reputation• Delivering customer service• Acquiring new customers• Increasing sales from existing customers• Increasing engagement with brand• Acquiring insights• Risk viral > Flop• Lose roots / dilute value of brand• Constant update and attention
    13. 13. Social Media can be used against you
    14. 14. Opportunities• Wider reach• Online visibility• Quick• Less viewed as push ads• New target segment• Employment• Deliver customers‘ needs & wants
    15. 15. How to overcome challenges?• Use brand monitoring tools to review customer conversations > respond accordingly• Measure ROI and use analytics to locate problem and make changes• Relevancy, and market to specific segment.• Constant update and attention / manage the image and the conversation that is going on about the brand• Minimize risk by doing market research

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