Marketing Presetation - Hair style and its relation to baldness !
MarketingStrategy July 31, 2011
1970’s 2000’s 2010’s Anything and• Full Sleeves cotton • Wearing tight jeans & • shirts, bell bottom long tshirts. everything which is in fashion pants & big goggles. • Loves Bollywood, and occasionally • Loves hollywood vis-• Highly Inspired by a-vis bollywood. Bollywood films. Hollywood movies. • Keen on making a• Shy in nature • Passionate in life, style statement. loves making friends• Fashion was seen as • Likes getting specially girls. attentions and rebellious • Keen to try out the enjoying freedom• Hair styling using Oil, latest fashion. • Change is the only water and comb. • Keen interest on Hair thing constant styling as well • Live young, Die younger
Aspiring MBA, Loves watching movies prefers 1st day 1stshow and hanging out with friends, plays football, a completeRonaldo fan.Top of mind product for styling hair: GelAware of other products: Gel, Wax, MoussePreference: Hair waxFrequency Once in a weekBrand: Sculpt by L’OrealUsing: since 2 yearsEarlier Tried: GelChanging in hair style: Every 3 monthsTime spend on hair/day: 20 min
23 years old, last year M.B.B.S, studies at D.Y.Patil staying atGhatkopar, Aspiring MS Cardiologist. Likes to make his presencefelts wherever he goes. Style statement is very importantTop of mind product for styling hair: GelAware of other products: Gel, Wax, SprayPreference: Hair Gel Frequency: Twice a weekBrand: Set wet Style, Paras Using since: 2 yearsEarlier Tried: Garnier Fructis StyleChanging in hair style: Every 2 months
25 year old, working professional. Married since past oneyear. Very selective about the brands she uses in her day today life. Does shopping for grooming and styling products forhubby, because of her expert knowledge.Top of mind product for styling hair: Gel, Spray, Mausse, Oil, GlueAware of other products: Poramde, SerumPreference: Gel Frequency: thrice a weekBrand: Redken for Men Grip Tight Using since: 1 yearEarlier Tried: Denim Shower Gel: MuskTime spend on hair/day: 15 min
27 year old, works in a Multinational firm from past 3 years,engaged since 4 months. Loves travelling and crazy forFormula one races.Top of mind product for styling hair: Gel, Spray, oilAware of other products: Gel, Wax, After showerPreference: After showerBrand: Parachute After shower Hair CreamFrequency: DailyUsing since: 1 year Earlier Tried: Set wet GelChanging in hair style: OccasionallyTime spend on hair/day- 15-20 min
32 year old, working in a research firm in Mumbai. Married sincepast 3 years. Loves going for a long drive and cooking for his wifeTop of mind product for styling hair: Gel, Spray, mausse, waterAware of other products: Gel, aftershower, sprayPreference: Gels Frequency: DailyBrand: Brylcreem Using since: 2 yearsEarlier Tried: VLCC natural Science Men Active Hair Styling GelChanging in hair style: OccasionallyTime spend on hair/day: 15 min
Different Purpose• From celebrity imitation to being different• From Neatness to Style Statement• From stronger to sexier• From Macho Appeal to Sexual Appeal• From occasionally to regularly• From niche to mass
“Just like the shoes and clothes you wear, the way you style your hair will say a lot about your sense of fashion and personality”
Hairstyling Products MousseAllows to restyle your hair throughout the Quality hair mousse doesnt comeday without the stickiness factor, help in cheap and it might lack holdinggiving natural look and volume to hair. strength for those who need more grip.
Hairstyling Products GelsIt will cement your hairstyle for many A large quantity of gel is needed forhours, even in the face of heavy winds, it many looks and you will get your handswill moisturize and condition the hair. sticky if restyling is needed throughout the day.
Hairstyling Products Styling CreamsJust a little of Styling cream, gives your fly Excessive use may harm hair.away hair a more controlled look. It will lookas if you have not put anything on your hair.
Hairstyling Products PomadeMost pomade products provide a combinationof conditioning, styling, shining, and texture- When too much is applied, it might give yourenhancing ingredients, allows you to have a hair a greasy look. In some cases, it maynatural look and adds texture. Its a great for require multiple shampooing in order tomessy look.. remove pomade.
Hairstyling Products SpraysVery easy to apply and is great forfinishing already-styled and dry hair for Many hairsprays have a strong smell,maximum hold. It includes effective UV and when too much hairspray is used itsunscreen protection, which is great for can give your hair a dry and crunchythose who spend a lot of time outdoors. texture.
Hairstyling Products Styling SerumBored of your curls or sick or the frizzy makingyour hair look all messed up, Try the stylingserum. Applying a little amount on wet hair and You have to apply on frequent basis, asleave it for sometime. As soon as your hair dries it effect don’t stay longerup, your curls and frizz will have been taken careof. This is one of the best for curly hair.
Hairstyling Products Hair waxHair wax is a thick hairstyling productcontaining wax, used to assist with holding the In contrast with hair gel, most of which containhair. Consequently, hair wax is currently alcohol, hair wax remains pliable and has lessexperiencing an increase in popularity, withmany manufacturers releasing versions that are chance of drying out.referred to as pomade, putty, glue, whip,molding gum, or styling paste.
Parameters used by brands to Sell• Helps Thickening of your thin Hair• Avoid stickiness/viscosity in Hair• To make hair stiff and it wont move entire day• Shine for your hair• Provides Smoothness• Fragrance• Emulsification• Anti-Microbial
“Hair is natures biggest compliment and the treatment of this compliment is in our hands.” -Vidal Sassoon
“Do we know what are the ingredients used before we apply?”
Ingredients Used Helps Thickening of your thin Hair • Carbomer, Dodecanedioic acid/cetearyl alcohol/glycol copolymer, PPG-75-PEG-300- hexylene glycol, PVP (Polyvinylpyrrolidone • Effects on Hair: Leave hair rough, coarse, hard Info: www.organicchemicals.com
Ingredients Used Avoid stickiness • Amines are used as emulsifiers and conditioning agents in hair care products. • Alcohols, Alkanoamides, are used in hair care products as a solvent: SD alcohol 40, Witch hazel, Isopropanol • Effects on Hair: Roughness, graying of hair Info: www.organicchemicals.com
Ingredients UsedMaking hair stiff• Polyvinylpyrrolidone, Pytocalcious• One of the polymers used, which is also used to glue the layers of wood in plywood together. It is non-water soluble polymer added to make the hold last a bit longer.• Effects on hair-can be linked to urinary tract infections, eczema, dryness of skin, hair & scalp, allergies and hair loss. Info: www.organicchemicals.com
Ingredients UsedShiny• Silicones are used to give gloss and shine effect.• Vitamins are added in order to strengthen and improve overall appearance of hair.• Effects on hair- Ichy scalp, accumulation of oil in scalp Info: www.organicchemicals.com
Ingredients UsedFragrance• Dimethyl phthalate• Effect on hair- AllergiesSmoothness• Organic oils and Protiens are added to provide conditioning i.e. Mineral oil, Paraffin, Petrolatum• Effect on hair- Irritation, flakes Info: www.organicchemicals.com
Ingredients UsedAnti-microbial• Anti-Microbials/ Antibacterials are used to ensure cleanliness in hair care products, like Glyoxal, Triclosan, Parabens• Effect on hair- after topical application can easily penetrate the skin and accumulate in local tissues. Info: www.organicchemicals.com
Ingredients UsedEmulsification• Caprylic/capric/diglyceryl succinate, Phosphate• Fatty acids are used as emulsifying agents and emulsion stabilizers in hair care products.• Effect on hair- Blends in hair throughout, leaves stickiness Info: www.organicchemicals.com
Go NaturalAqua(water)vegetable glycerinnatural multi-sugar derived from vegetable,Camellia sinensis (camellia) seed oil,Linum usitatissimum (linseed) seed extract