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Comunicazione scientifica


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Comunicazione scientifica

  1. 3. Science and Communication Renato Musto Dipartimento di Scienze Fisiche Master in Comunicazione e Divulgazione Scientifica Università di Napoli Federico II
  2. 4. Science and Communication <ul><li>Science Communication (SC) is part of a global and integrated communication system </li></ul>web radio tv press/books
  3. 5. Science and Communication <ul><li>So SC must be in gear with the (continously changing) character of the global communication system </li></ul><ul><li>Science and Technology change the media at our disposal and Communication tecniques innovate their use </li></ul>
  4. 6. Science and Communication <ul><li>Communication is always a 2-way process. </li></ul><ul><li>You are always addressing another person... </li></ul>
  5. 7. Science and Communication <ul><li>Even if you don’t see, know her/him </li></ul><ul><li>You must be aware of her/his reaction! </li></ul><ul><li>Even if face-to-face Communication is fading away </li></ul>
  6. 8. Communication: a 2-way process <ul><li>Communication: most of it carried out by means of media and oriented by media. </li></ul>
  7. 9. Addressing a person in a media system <ul><li>At its beginning writing </li></ul><ul><li>was about land goods </li></ul><ul><li>animals, commodities. </li></ul><ul><li>All the rest was orally transmitted. </li></ul><ul><ul><li>Up to 20 years ago a split </li></ul></ul><ul><ul><li>between prive and public </li></ul></ul><ul><ul><li>communication, between </li></ul></ul><ul><ul><li>free and work time, life and work tools. </li></ul></ul>
  8. 10. Addressing a person as a whole <ul><li>Computer links, weara- </li></ul><ul><li>ble tools and public media... </li></ul><ul><li>the web as a universal </li></ul><ul><li>communication sphere, </li></ul><ul><li>from state laws to personal diaries. </li></ul>
  9. 11. Addressing a person as a whole <ul><li>Everyone expects to be </li></ul><ul><li>addressed as a whole </li></ul><ul><li>body and soul, heart and mind. </li></ul>
  10. 12. Science Communication, of what ? <ul><li>Not only of scientific </li></ul><ul><li>results, their social and </li></ul><ul><li>technical applications </li></ul><ul><li>Not only of sience institu- </li></ul><ul><li>tions and their role. </li></ul><ul><li>But also of scientific </li></ul><ul><li>culture, with its values. </li></ul><ul><li>And also of commitment </li></ul><ul><li>and feelings of scientists . </li></ul>
  11. 13. Science and Democracy <ul><li>In the 18 th Century Scientific Academies were models for the new democratic institutions inspired by Free Communication Equality among scientists, Universal diffusion of scientific results </li></ul><ul><li>Fair estimate and recognition of other people’s work </li></ul>
  12. 14. Science Communication, why ? <ul><li>Science offers cultural models. So it must be transmitted with all its limits, doubts and contradditions </li></ul>
  13. 15. Science Communication, why ? <ul><li>Science offers models of behavior, so it must be presented by testing its reality vs ideology: e.g. the ro le of patents vs free communication of results ; scientists equality vs hierarchy; etc. </li></ul>
  14. 16. Science Communication, why ? <ul><li>Because science understands nature not only by observation but also by creating an artificial world following the laws of nature. </li></ul>
  15. 17. Science Communication, why ? What is found today in labs will turn tomorrow into a medical aid, news of communication
  16. 18. Science, a Communication System <ul><li>By an experiment a fact of nature enters the medium of knowledge and communication: ” Complete it, polish it, publish it ” (Farady)‏ </li></ul><ul><li>Only by publication an experimental result or a theory enters in the realm of science. </li></ul><ul><li>Once in direct communication with nature, the scientist depends more and more upon available literature and scientific instruments. </li></ul>
  17. 19. Science, Culture and Technology <ul><li>Technology transforms communication media, changes the way of perceive and elaborate reality and finally, changes Man and his culture </li></ul><ul><li>Technology: omnipotence and weakness </li></ul><ul><li>Communicate Science: to take back technology to its origins </li></ul>
  18. 20. Why communicate Science? B ecause... <ul><li>...there is no aspect of the human life that is not involved with and transformed by Science and Technology </li></ul>
  19. 21. Why communicate Science? B ecause... <ul><li>...nowadays each problem is at the same time scientific, technical, social, economic, aesthetic and moral </li></ul>
  20. 22. Why communicate Science? B ecause... <ul><ul><li>...only an integrated culture is capable to talk about the Man </li></ul></ul>
  21. 23. Thank you