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McFadden - Business Plan


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McFadden - Business Plan

  1. 1. A resource website for the Worship/Creative Arts Pastor
  2. 2. BUT, there’s usually little money, opportunity or support.Reality:This is the all-too-common story of many pastors:expected to be highly knowledgeable about theirever-changing environment, expected to becreative and expected to do it all with little to knowmoney.
  3. 3. A website for the Worship/Creative Arts Pastor MISSIONTo connect pastors/leaders with quality resources and each other VISION To be a company driven to see leaders grow and renewed VALUES Service & Humility STRATEGY Connect pastors/leaders with resources and each other through digital mediums Founder: Josh McFadden
  4. 4.  There are many websites for Worship Arts Pastors… BUT… few that connect leaders on the local level The recession of the late 2000’s have left church budgets reeling… The resources/connections provided at are available at little to no cost Since the Dot Com boom, more and more internet businesses have been launched… With low up front cost and low overhead The lead of the organization is a Worship/Arts pastor with over 10 years experience serving in the local church on a shoe-string budget.
  5. 5.  Our target market, is made up of protestant worship/creative arts pastors, between the ages of 20-40. We are not trying reach “old school” worship pastors satisfied with leading the same way church was led 30 years ago. We are focused on developing the next generation of leaders We are providing growth/leadership principles and connections to the creative pastor for little to no cost.
  6. 6. TheirCompetito Target Their Their Price Advertisin r Market Solution Weakness g Worship Video Cost/no Fqworship. 19.99/ pastors/ resources/ magazines local com month leaders Conference connection Worship FocusedWorshiptogether. Show new Magazines/ com pastors/ Free only on music blogs leaders music Worship Provide Poor design/ pastors/ free N/A information layout leaders
  7. 7. HELPFUL HARMFUL - Service Minded - Brand new/ - Enrichment focused Late to the gameINTERNAL - Community - Not celebrity endorsed (Strengths) (Weaknesses) -Expand to larger markets - Increase impact/growth in - Become irrelevantEXTERNAL leaders (Threats) (Opportunities)
  8. 8. STARTUP EXPENSES: Domains, hosting, email, other = $318.72 Non-Profit filing/Tax exemption status = approx $750BUSINESS MODEL: This company will not make money based on its customers This company will make a profit through advertising. Advertising space will be sold $25-100/month based on size
  9. 9.  SALES FORECAST: 1st quarter: $ (0 advertisers) 2nd quarter: $400 (2 advertisers) 3rd quarter: $600 (3 advertisers) 4th quarter: $800 (3 advertisers) PRO FORMA INCOME STATEMENT:
  10. 10. PRO FORMA INCOME STATEMENT: Year 1 Year 2 Year 3Advertising sales $1,800 $4,800 $16,000Donations $3,000 $4,000 $6000TOTAL EXPENSES $1,086 $2,000 $2,000NET INCOME $3,714 $6,800 $20,000