1. How to tame the bullwhip effect
in the global supply chain
Name:Romesh Gupta
Title:Supply Chain Consultant
Company Name:Freelancer

2. How to tame the bullwhip effect
in the global supply chain

3. How to tame the bullwhip effect
in the global supply chain
The demand amplification as shown in the illustrations captures huge
amount of capital in the form of inventory(Raw Material,WIP,Finished
goods )in the upstream of the supply chain. The challenge here is to
collaborate with sales and marketing, using POS data, making data
available to the extended supply chain in real time ,all to improve supply
chain visibility, which is critical if supply chain excellence is targeted.
Huge commercial loss in terms of obsolesce, disintegration , write off
may be needed if this amplification is not managed well and we may also
end up in losing our loyal customer for not being able to provide the
expected service levels. Remember the competition is just lurching
around. :