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23rd edition
23rd edition
2
Copyright e-bit – All rights reserved
Index
What’s WebShoppers................................................
23rd edition
3
Copyright e-bit – All rights reserved
What’s WebShoppers
An e-bit’s initiative, WebShoppers goal is to spre...
23rd edition
4
Copyright e-bit – All rights reserved
About e-bit
Present in the Brazilian market since January 2000, e-bit...
23rd edition
5
Copyright e-bit – All rights reserved
About e-bit
Retail Monitor – apart from the sales follow-up reports p...
23rd edition
6
Copyright e-bit – All rights reserved
About e-bit
E-customer Retention Management – Receiving complaints fr...
23rd edition
7
Copyright e-bit – All rights reserved
Dados WebShoppers: Metodologia
WebShoppers, in its 23rd edition, uses...
23rd edition
8
Copyright e-bit – All rights reserved
Sumário Executivo
 In the year 2010 R$ 14.8 billion have been billed...
23rd edition
9
Copyright e-bit – All rights reserved
WebShoppers
PART I
Group Buying and Private Shopping ClubsPART II
PAR...
23rd edition
10
Copyright e-bit – All rights reserved
PART I
Balance of 2010
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11
Copyright e-bit – All rights reserved
Another year ends registering impressive results for electronic comm...
23rd edition
12
Copyright e-bit – All rights reserved
Revenue growth
(billions)
R$ 4.4
R$ 6.3
R$ 8.2
R$ 10.6
R$ 14.8
2006 ...
23rd edition
13
Copyright e-bit – All rights reserved
Balance of 2010
Selling and celebrating!
For the Brazilian e-commerc...
23rd edition
14
Copyright e-bit – All rights reserved
Balance of 2010
Most sold categories
In 2010, the categories that st...
23rd edition
15
Copyright e-bit – All rights reserved
PART II
Group Buying
and
Private Shopping Clubs
23rd edition
16
Copyright e-bit – All rights reserved
The boom of the group buying
In 2010, the Brazilian e-commerce exper...
23rd edition
17
Copyright e-bit – All rights reserved
Already
bought
49%
Never
bought
51%
Yes
61%
No
39%
Sample: 4,536
Kno...
23rd edition
18
Copyright e-bit – All rights reserved
Group Buying and Private Shopping Clubs
How did you find the website...
23rd edition
19
Copyright e-bit – All rights reserved
Most remembered brands
Although there are several websites offering ...
23rd edition
20
Copyright e-bit – All rights reserved
* For more details of the survey, please contact e-bit's commercial ...
23rd edition
21
Copyright e-bit – All rights reserved
PART III
Women
and
C Class
23rd edition
22
Copyright e-bit – All rights reserved
Women and C Class
Constantly striving to understand and trace the ch...
23rd edition
23
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E-bit considers as low-income families those who reported monthly in...
23rd edition
24
Copyright e-bit – All rights reserved
PART IV
Forecast for the first two
quarters of 2011
23rd edition
25
Copyright e-bit – All rights reserved
Forecast for the first two quarters of 2011
Still have a lot of thin...
23rd edition
26
Copyright e-bit – All rights reserved
Forecast for the first two quarters of 2011
Keep growing!
Since the ...
23rd edition
27
Copyright e-bit – All rights reserved
Forecast for the first two quarters of 2011
9.5
13.2
17.6
23.0
27.0*...
23rd edition
28
Copyright e-bit – All rights reserved
About e-bit
23rd edition
29
Copyright e-bit – All rights reserved
About e-bit
Present in the Brazilian market since January 2000, e-bi...
23rd edition
30
Copyright e-bit – All rights reserved
About camara-e.net
The Brazilian Chamber of Electronic Commerce (Cam...
23rd edition
31
Copyright e-bit – All rights reserved
Contact
www.ebitempresa.com.br
Pedro Guasti
General Director
Alexand...
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WebShoppers 23ª Edição - Inglês

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WebShoppers 23ª Edição - Inglês

  1. 1. 23rd edition
  2. 2. 23rd edition 2 Copyright e-bit – All rights reserved Index What’s WebShoppers........................................................................................................................................... 03 About e-bit.......................................................................................................................................................... . 04 WebShoppers data: Methodology......................................................................................................................... 06 Executive summary.............................................................................................................................................. 08 Report Structure.................................................................................................................................................... 09 Part I – 2010 balance …........................................................................................................................................ 10 2010: A year to remember! The more people the better! Selling and celebrating! The best selling categories Part II – Group buying and private shopping clubs.............................................................................................. 15 The boom of the group buying How did you know? Most remembered brands Private Shopping clubs: Another virtual way Part III – Women and C Class ............................................................................................................................... 21 Women in e-commerce The C class in e-commerce Part IV – Forecast for the first two quarters of 2011 .......................................................................................... 24 Still have a lot of things to happen! Keep growing! More people are coming! About e-bit............................................................................................................................................................ 28 About camara-e.net.............................................................................................................................................. 30 Contact us......................................................................................................................................................... ....31
  3. 3. 23rd edition 3 Copyright e-bit – All rights reserved What’s WebShoppers An e-bit’s initiative, WebShoppers goal is to spread out essential information for the understanding of Brazilian internet users shopping behavior and their relation with e-commerce. WebShoppers analyzes the electronic commerce evolution, the changes in e-consumers behavior and preferences, and it also attempts to find aspects to be improved in Brazilian’s e-commerce development.
  4. 4. 23rd edition 4 Copyright e-bit – All rights reserved About e-bit Present in the Brazilian market since January 2000, e-bit achieved a highlight spot in the electronic commerce development in the Country, becoming a reference in e-commerce information. Through a sophisticated data collecting system, e-bit generates daily detailed information about e-commerce, considering online consumer data for final purchases in more than 2,500 Brazilian virtual stores. e-bit has collected over 10 million e-consumers evaluation questionnaires. e-bit offers its services to companies as well as to online consumers. To the consumers, e-bit works as an internet shopping adviser, by publishing in its website (www.ebit.com.br) virtual stores evaluations from people who actually shopped at them. On the other hand, information regarding services directed to the companies may be found on e-bit’s institutional site (www.ebitempresa.com.br). e-bit Certification – BitConsumidor (bitConsumer) is a groundbreaking virtual stores evaluation service in Latin America and also an electronic commerce reference in Brazil. e-bit has an agreement with more than 3,500 virtual stores whose consumers are invited to fill out a survey right after they close their purchase on the internet. There are two steps: the first one occurs immediately after the purchase, and the other one, some days after it, to evaluate the product delivery. It’s an automatic and simple process, done on the internet. E-commerce Information – The questionnaires, regarding virtual stores services quality, supplies e-bit’s database. By processing them, e-bit emits reports that profile online consumers – gender, age, income, educational level, habits – and also evaluate comparatively the virtual stores services, payment methods, revenue, etc. e-Dashboard - The e-Dashboard is a modern online tool that provides daily updated information to keep track of e- commerce growth and help you monitor the performance of your e-shop. This product helps you to make decisions based on accurate information in order to increase the volume of sales, conversions and profits. The data presented are collected from bitConsumidor surveys, at checkout of more than 3,500 Brazilian e-stores.
  5. 5. 23rd edition 5 Copyright e-bit – All rights reserved About e-bit Retail Monitor – apart from the sales follow-up reports performed in Brazilian e-commerce, e-bit also develops reports to monitor virtual consumers purchase intentions. This product, called “Retail Monitor” enables you to evaluate the most searched categories, products and brands by consumers at the time they use internet to execute a purchase. Find out more information concerning this brand new service by sending an e-mail to negocios@ebit.com.br. Survey Panel – e-bit owns a panel of high qualified respondents, basically formed by more than one million virtual consumers. They can be invited to participate in quantitative and qualitative surveys through online access with own incentive: “bits”. It is possible to perform a sample pre-segmentation by means of information – gender, age, income, educational level, geographic area and subjects of interest. E-mail Marketing - bitMail allows communication with a highly qualified public: e-bit associates base. It is mainly composed of e-consumers, an adult public with high purchasing power and countless segmentation possibilities. bitMail uses technological resources that enable an excellent return to the client supported on permission marketing (opt-in, records unity control). Advertising on e-bit’s website – www.ebit.com.br website is used by virtual consumers as a reference site for their online purchases, being monthly visited by more than 400 thousand different users. In their pages, advertisers and virtual stores can spread their products and services to an adult public with high purchasing power, obtaining an excellent return in sales and brands publicity. bitVeloz - is a performance monitor, which simulates one's access to online stores, 24 hours a day and it's 100% automated. The calculation to measure the web pages performance is done through simulating a purchase in these stores, using pre-configured parameters. Among other features, bitVeloz sends real time alerts to the managers, reporting unavailability so immediate actions can be taken.
  6. 6. 23rd edition 6 Copyright e-bit – All rights reserved About e-bit E-customer Retention Management – Receiving complaints from clients should be seen as a gift in electronic retail. The worst client is the one who’s unsatisfied with the purchase, doesn’t complain but won’t go shopping in that store again. Thinking about that, e-bit developed a special product for those stores that participate in e-bit Satisfaction Survey, and that can now choose to receive unsatisfied clients comments in real time, with the order number. This way, it is possible to immediately detect the eventual problem and act in order to solve it and retain the client, converting an unsatisfied customer into a loyal one. Find out more information concerning this e-bit innovation by sending an e-mail to negocios@ebit.com.br. With this 23rd WebShoppers edition, e-bit expects to contribute for internet and e-commerce development in Brazil. Enjoy your reading! e-bit Team
  7. 7. 23rd edition 7 Copyright e-bit – All rights reserved Dados WebShoppers: Metodologia WebShoppers, in its 23rd edition, uses information originated from surveys performed by e-bit with more than 3,500 virtual stores and its e-consumers panel. bitConsumer Survey Since January 2000 e-bit has collected over 10 million questionnaires answered after online purchase process through bitConsumer system. It adds more than 200,000 new questionnaires to that amount every month. e-bit data is collected from online buyers, immediately after their check-out. BitConsumer allows purchasers to evaluate not only the store and shopping experience, but also the post-sale service, the delivery service and the probability of returning to the virtual store. This information, compiled, monthly generates Market Intelligence reports that indicate the e-consumer social and demographic profile, as well as the most sold products, most used method of payment, among other information.
  8. 8. 23rd edition 8 Copyright e-bit – All rights reserved Sumário Executivo  In the year 2010 R$ 14.8 billion have been billed in sales of consumer goods in the Brazilian e-commerce, which meant an increase of 40% over the R$ 10.6 billion in 2009.  In 2010, the Brazilian e-commerce reached 23 million e-consumers who bought online once. During the year, 40 million unique purchases were made.  The seasonal dates (Mother's Day, Valentine's Day, Father's Day, Children's Day and Christmas) represented approximately 30% of the total online sales of the year (R$ 4.5 billion). The best-selling categories in 2010 were Appliances (14%), Books, Magazines and Newspapers Subscriptions (12%), Health, Cosmetics & Medication (12%), Computers (11%), and Electronic (7%).  The average spending in 2010 was R$ 373, a growth of 11% compared to 2009, when this number represented R$ 335.  In a survey conducted between 03/10 and 03/14, 61% of e-consumers said they know the concept of group buying.  Considering those e-consumers who have already bought, 82% plan to buy again an offer on group buying websites over the next three months.  37% of people who shopped at group buying websites were attracted by recommendation of friends and relatives. While 19% said that have received a promotional e-mail.  According to data collected in the survey, 54% of people are familiar with the model of private Shopping clubs. From these, 32% have already bought some product in this kind of service.  The number of women aged over 50 years buying online growth from 14% to 21% between 2005 and 2010, bringing maturity to the Brazilian e- shoppers.  The women average spending increased from R$ 240 in 2005 to R$ 314 in 2010. However, it remains significantly lower than the average ticket incurred by men: R$ 425.  For the first two quarters of 2011, the estimate for revenues is around R$ 8.8 billion. This number is bigger than the total revenue for the year of 2008 (R$ 8.2 billion).  During the first six months of 2011, 4 million people will buy online for the first time, totaling 27 million Brazilian e-consumers who made ​​at least one purchase online.
  9. 9. 23rd edition 9 Copyright e-bit – All rights reserved WebShoppers PART I Group Buying and Private Shopping ClubsPART II PART III PART IV Women and C Class Forecast for the first two quarters of 2011 Balance of 2010
  10. 10. 23rd edition 10 Copyright e-bit – All rights reserved PART I Balance of 2010
  11. 11. 23rd edition 11 Copyright e-bit – All rights reserved Another year ends registering impressive results for electronic commerce in Brazil. Overcoming annual growth rates of 25% over the last four years, in the year of 2010 the sales represented R$ 14.8 billion, a growth of 40% compared to the $ 10.6 billion recorded in 2009. Good results can be attributed to the increased on sales at specific times, like the World Cup. The event contributed effectively to the increase in the sales of TVs, especially LCD sets. The average spending was directly affected by this. The consumer preference in purchasing high price products, the average spending on Internet in 2010 was R$ 373. In 2009, this number closed at R$ 335, an increase of 11%. Revenues R$ 14.8 billion Average Spending R$ 373 % of grow compared with 2009 40% Source: e-bit Informação (www.ebitempresa.com.br) Balance of 2010 2010: A year to remember! Balance of 2010 The entry of new players, consolidation of major retailers and an increase in the Brazilian population income, influenced on the confidence of the industry and consumers, helping to boost the figures.
  12. 12. 23rd edition 12 Copyright e-bit – All rights reserved Revenue growth (billions) R$ 4.4 R$ 6.3 R$ 8.2 R$ 10.6 R$ 14.8 2006 2007 2008 2009 2010 Source e-bit Informação (www.ebitempresa.com.br) The more people the better! The numbers of the Brazilian e-commerce do not stop growing. In 2010, it reached 23 million e-consumers who made ​​at least one online purchase online. These consumers, in fact, account for another important index in the industry: More than 40 million unique purchases during the year. In 2009, 30 million of orders were placed via web. 7.0 9.5 13.2 17.6 23.0 2.5 3.7 4.4 5.4 2006 2007 2008 2009 2010 novos e-consumidores Number of e-consummers (million) Fonte: e-bit Informação (www.ebitempresa.com.br) Balance of 2010
  13. 13. 23rd edition 13 Copyright e-bit – All rights reserved Balance of 2010 Selling and celebrating! For the Brazilian e-commerce, "celebration" is a frequent word. Responsible for much of the online sales, the seasonal dates (Mother's Day, Valentine's Day, Father's Day, Children's Day and Christmas) accounted for approximately R$ 4.5 billion of the total online sales of the year (R$ 14.8 billion). As usual, Christmas was the most profitable period for the channel, contributing with R$ 2.2 billion in sales of consumer goods. This represents an increase of 40% over the same period in 2009, when the revenues for seasonal dates was R$ 1.6 billion. In all, were ordered more than 6 million purchases at this period. The peak of the Christmas sales occurred on 12/14, when were ordered more than 224,000 unique purchases. In 2009, the peak occurred on 12/16, with more than 150,000 unique purchases. Mother’s Day Valentine’s Day Father’s Day Children’s Day Christmas Period 04/25/2010 to 05/09/2010 05/29/2010 to 6/12/2010 07/25/10 to 08/07/10 09/28/10 to 10/11/10 11/15/10 to 12/23/10 Revenue R$ 625 millions R$ 600 millions R$ 520 millions R$ 615 millions R$ 2.2 billion Average Ticket R$ 380 R$ 400 R$ 363 R$ 364 R$ 370 % grow compared to 2009 42% 52% 18% 36% 40% Most sold category Households Appliances 15% Health, Beauty & Medication 12% Informatics 13% Electronics 7% Households Appliances 12% X-ray of Holidays Online Sales – 2010 Fonte: e-bit Informação (www.ebitempresa.com.br)
  14. 14. 23rd edition 14 Copyright e-bit – All rights reserved Balance of 2010 Most sold categories In 2010, the categories that stood out and ended the year as the favorites were Appliances (14%), Books, Magazines and Newspaper Subscriptions (12%), Health, Beauty and Medications (12 %), Computers (11%), and Electronics (7%). Household Appliances 1º Books, Subscriptions to Magazines and Newspapers 2º Health, Beauty & Medications 3º Informatics 4º Household A 5º Most sold categories in 2010 (in unique purchases) Source: e-bit Informação (www.ebitempresa.com.br) The performance of Brazilian e-commerce can also be attributed by the consumer satisfaction with services offered by online shops. According to the data from e-bit / Internet Segura Customer Satisfaction Index, the approval was 86.62% during the year. The level of excellence set for this index is 85%.
  15. 15. 23rd edition 15 Copyright e-bit – All rights reserved PART II Group Buying and Private Shopping Clubs
  16. 16. 23rd edition 16 Copyright e-bit – All rights reserved The boom of the group buying In 2010, the Brazilian e-commerce experienced an unprecedented phenomenon. Departing from USA, the websites of group buying arrived in Brazil and in a few months, have become a fever among consumers and investors. According to market information, there are more than 1,200 websites of group buying (operating or starting up) offering coupons and discounts ranging between 50% and 70%. Portals aggregators such as SaveMe were also news, fostering the industry. Based on this increasing relevance, e-bit-developed for this WebShoppers edition, a special survey that allows you to map precisely as the group buying and private shopping clubs websites are positioned in the Brazilian market. Group Buying and Private Shopping Clubs In this survey, conducted between 03/10 and 03/14, it appears that 61% of respondents said they know the concept of group buying, when the business model, based on sites that offer deals for a particular product or service, activated by a minimum number of sales vouchers, is presented. Considering people who said they know the concept, 49% said they had bought at least once on this kind of websites, while 51% reported never have made ​​any purchase. Consumers who have already bought, 82% plan to buy again on a group buying website over the next three months. At the same time, 58% of respondents who have not had this experience, want to buy their first coupon. Group Buying
  17. 17. 23rd edition 17 Copyright e-bit – All rights reserved Already bought 49% Never bought 51% Yes 61% No 39% Sample: 4,536 Knows the concept? 61% Sample: 2,778 Already bought? Intend to buy? Yes 82% No 18% Sample: 1.366 Yes 58% No 42% Sample: 1,412 Group Buying and Private Shopping Clubs Source: e-bit Informação (www.ebitempresa.com.br)
  18. 18. 23rd edition 18 Copyright e-bit – All rights reserved Group Buying and Private Shopping Clubs How did you find the website? According to information in the survey, 37% of people who shopped at private shopping clubs websites were attracted by recommendation of friends and relatives. While 19% claimed to have received a promotional e-mail. Recommendatio n (friends, relatives, etc.) 37% E-mail promotions 19% Others 44% Sample: 1,359 Source: e-bit Informação (www.ebitempresa.com.br)
  19. 19. 23rd edition 19 Copyright e-bit – All rights reserved Most remembered brands Although there are several websites offering group buying services, this market, like any other emerging one, inevitably moves toward consolidation. Thus, no wonder that some brands take more space than others, especially in this highly competitive segment, where those who have a more structured operation are automatically ahead of the competitors. According to reports collected by the survey, the "Top 3" most remembered brands are Groupon, Peixe Urbano and Clickon. The study also revealed the customer satisfaction with the services of such websites. While 74% of respondents said they were at least satisfied, 11% were dissatisfied with the sites of group buying. Finally, the report showed, among other information, the average spending on this segment, the favorite categories and the analysis that gives a complete overview of the websites of group buying, such as the top of mind brands. Private Shopping clubs: Another virtual way The e-commerce has been changed over the past years. Just before emerging group buying websites, the sector began to be populated by other models such as the Private Shopping Clubs. These clubs serve as a "Virtual Outlet"and offer, mostly clothing and accessories. This kind of online sales was also included in the e-bit's survey during the period from 03/10 to 03/14. Group Buying and Private Shopping Clubs
  20. 20. 23rd edition 20 Copyright e-bit – All rights reserved * For more details of the survey, please contact e-bit's commercial team by e-mail negocios@ebit.com.br According to data collected, 54% of people are familiar with this kind of sales. Of these, 32% have already bought some product. Among those who have purchased on private shopping clubs, 94% intend to buy again over the next three months. However, the most interesting is that 97% of those who never bought (68%) intend to purchase at some private shopping club in the same period. Among the best-selling categories include: Clothing & Accessories (30%), electronics (18%) and Computer Accessories (12%). Most people discovered the private shopping club websites by recommendations from friends or relatives (26%). At the same time, 22% said they found the websites on search engines like Google and Yahoo and 22% received an offer by e-mail, before actually, going to the site. However, satisfaction with the Private Shopping Clubs isn't unanimity. Of the respondents, 66% said they were satisfied or very satisfied with the services provided, while 21% thought the service was only fair. 12% reported dissatisfaction with the Private Shopping Clubs. Group Buying and Private Shopping Clubs
  21. 21. 23rd edition 21 Copyright e-bit – All rights reserved PART III Women and C Class
  22. 22. 23rd edition 22 Copyright e-bit – All rights reserved Women and C Class Constantly striving to understand and trace the characteristics of virtual consumers, e-bit conducted a survey with two profiles in the industry: women and the low income people (C Class). Women in e-commerce According to survey data, women represent 49% of e-consumers audience, and of new buyers in 2010, 55% are women. To have an idea of growth, women represented 42% of e-commerce sales in 2005. Considering the age of e-consumers, the report shows that women aged over 50 years went from 14% to 21% of participation between 2005 and 2010, denoting a increasing maturity in virtual buyers profile. The survey also revealed that women who buy over the Internet are more graduated than men. While 53% of women has at least, university degree, 50% of men has the same level of education. How much they earn? If we analyze the income gap between e-consumers, we realized that, in the range of family income of up to R$ 3,000, are 56% of women who made ​​purchases in 2010, while in 2005 this same range accounted for 50 %. The women average spending increased from R$ 240.00 in 2005 to R$ 314.00 in 2010. However, it remains significantly lower than the average spending of men: R$ 425.00 or 35% higher than women.
  23. 23. 23rd edition 23 Copyright e-bit – All rights reserved E-bit considers as low-income families those who reported monthly income of up to R$ 3,000. This range of consumers has now 50% of market share. If we analyze the frequency of consumer shopping on the Internet, the survey reveals that 31% of low-income users said they have made purchases in the past 6 months. Moreover, 6% made more than ten purchases during the same period. The C Class in e-commerce Even with lower buying frequency, lower-income consumers have an average spending identical to women: R$ 314. Despite their lower income, the offer of installment payments allow this consumer to buy products with higher added value, such as Appliances, Computers and Electronics. How much they spend? People from the Class C are younger than the rest of the market. In general, the average age of e-shoppers is 41 years old, while the average of low-income consumers is 37 years old. Regarding education, in 2010, only 30% of consumers in class C had completed university degree, compared to 50% of all consumers. Age and education Women and C Class
  24. 24. 23rd edition 24 Copyright e-bit – All rights reserved PART IV Forecast for the first two quarters of 2011
  25. 25. 23rd edition 25 Copyright e-bit – All rights reserved Forecast for the first two quarters of 2011 Still have a lot of things to happen! The good performance in e-commerce won't stop in 2011, and will continue in a rocket like rise. The expectation is that with the further consolidation of the sector, combined with new tools that help consumers making a purchase, such as social networking, the Brazilian e-commerce sales will expand, although less than last year. The forecast is a revenue of R$ 20 billion this year, a nominal growth of 30% over the year 2010 (R$ 14.8 billion). If we analyze only the first six months of the year, the estimate is for a revenue of R$ 8.8 billion. This number represents 45% of web sales in 2011, and is greater than the total revenue in 2008 (R$ 8.2 billion). R$ 2.6 R$ 3.8 R$ 4.8 R$ 6.7 R$ 8.8* 2007 2008 2009 2010 2011* First two quarters revenue growth (R$ billion) Source: e-bit Informação (www.ebitempresa.com.br) *forecast
  26. 26. 23rd edition 26 Copyright e-bit – All rights reserved Forecast for the first two quarters of 2011 Keep growing! Since the beginning of the Internet bubble in the late 90's, the sector has been undergoing changes in their characteristics. Some categories lost space over time and gave rise to new product segments. To get an idea, until mid-2000, the most sold products were CDs, DVDs, and books. The shopping behavior has changed a lot in relation to the beginning of the Internet because the consumer's confidence and maturity achieved. Now we see e-consumers buying products that were once considered very difficult to be acquired online, such as clothing and accessories. Today, this category occupies the 6th position in the ranking of best-selling categories in the industry, with approximately 5% of marketshare. Four years ago, it occupied the 26th place. In the United States, this category is one of the three best sellers in e-commerce. The outlook for 2011 is that, like the North American market, sales of Clothes and Accessories will increasingly take the attention of e-consumers. The products standardization and diversity of players is still a need to boost sales in this category.
  27. 27. 23rd edition 27 Copyright e-bit – All rights reserved Forecast for the first two quarters of 2011 9.5 13.2 17.6 23.0 27.0* 3.700 4.400 5.400 4.0* 2007 2008 2009 2010 2011* New e-buyers Number of e-consumidores (million) Source: e-bit Informação (www.ebitempresa.com.br) *Forecast for first two quarters of 2011 More people are coming! With each passing year, e-commerce, get more fans. Driven by the huge amount of information available on the web, and the advantage of social networks and consumer's reviews, the gates for e-commerce are wide open for new e-shoppers. E-bit estimates that during the first six months of 2011, 4 million people will buy online for the first time, totaling 27 million Brazilian e-consumers who made ​​at least one purchase online.
  28. 28. 23rd edition 28 Copyright e-bit – All rights reserved About e-bit
  29. 29. 23rd edition 29 Copyright e-bit – All rights reserved About e-bit Present in the Brazilian market since January 2000, e-bit achieved a highlight spot on the electronic commerce development in the Country, becoming a reference in e-commerce information supply.. e-bit offers its services to companies as well as to online consumers. To the consumers, e-bit works as an Internet shopping adviser, by publishing virtual stores evaluations of people who actually shopped at them (at its website: www.ebit.com.br). On the other hand, information about services directed to the companies may be found on e-bit's institutional website (www.ebitempresa.com.br). Main clients
  30. 30. 23rd edition 30 Copyright e-bit – All rights reserved About camara-e.net The Brazilian Chamber of Electronic Commerce (Camara-e.net), was founded in May 7th, 2001, and is the leading multi-sectoral body of the Digital Economy in Brazil and Latin America, aimed at the electronic business as a strategic factor in sustainable economic development century. Its mission is to empower individuals and organizations for the safe practice of electronic business, by generating and disseminating knowledge leading and advocating consensus positions opposite to the main public and private, national or international, related to the promotion of technologies information and communication. Among the main priorities of the camara-e.net is formulating and proposing public policies, regulatory and market to encourage the production and the universalization of the benefits of information technology and communication. The 160 members of the organization representing the leaders of the main sectors of the Brazilian economy and world. Access www.camara-e.net.
  31. 31. 23rd edition 31 Copyright e-bit – All rights reserved Contact www.ebitempresa.com.br Pedro Guasti General Director Alexandre Umberti Marketing and Products Director negocios@ebit.com.br +55 11 3047-4999 www.camara-e.net Manuel Matos President manuel.matos@camara-e.net +55 11 3231-0445

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