Successfully reported this slideshow.
Inception <ul><li>Production = Warner Bros $160 million </li></ul><ul><li>Exhibition  </li></ul><ul><ul><li>US = 62.7 mill...
Marketing a complicated idea <ul><li>‘ generally big summer releases are based on existing properties, for which people ha...
Why make it? <ul><li>Why did Inception get made then? </li></ul>
Marketing campaign begins today… <ul><li>What did they do? </li></ul><ul><li>How did they create a buzz? </li></ul>
Inception campaign <ul><li>Blog  outreach campaign </li></ul><ul><li>Major and minor movie fan sites </li></ul><ul><li>Onl...
Examine the website… what can you do on it… how are they promoting the film?
Hollywood have been doing it for years? <ul><li>The Tingler (1959) </li></ul><ul><li>What did they do? </li></ul><ul><ul><...
Campaign part 1&2 <ul><li>Posters  </li></ul><ul><li>Teaser trailer 1 </li></ul><ul><li>Teaser trailer 2 </li></ul>
Homework - What were the marketing campaigns like for these films? <ul><li>Avatar </li></ul><ul><li>The Dark Knight </li><...
Time Warner How can they afford so much marketing?
Upcoming SlideShare
Loading in …5
×

Inception

1,758 views

Published on

Published in: Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

Inception

  1. 1. Inception <ul><li>Production = Warner Bros $160 million </li></ul><ul><li>Exhibition </li></ul><ul><ul><li>US = 62.7 million opening weekend (18.07.10) </li></ul></ul><ul><ul><li>US = 287.1million gross by 26.09.10 </li></ul></ul><ul><ul><li>UK = 5.9 million opening weekend (18.07.10) </li></ul></ul><ul><ul><li>UK = 35.3 million by 26.09.10 </li></ul></ul><ul><ul><li>World wide = 825 million- 3 rd biggest in the year, biggest non 3D movie. </li></ul></ul>
  2. 2. Marketing a complicated idea <ul><li>‘ generally big summer releases are based on existing properties, for which people have a frame of reference’ </li></ul><ul><ul><ul><li>Emma Thomas producer and Nolan’s wife </li></ul></ul></ul>
  3. 3. Why make it? <ul><li>Why did Inception get made then? </li></ul>
  4. 4. Marketing campaign begins today… <ul><li>What did they do? </li></ul><ul><li>How did they create a buzz? </li></ul>
  5. 5. Inception campaign <ul><li>Blog outreach campaign </li></ul><ul><li>Major and minor movie fan sites </li></ul><ul><li>Online comic book prequel </li></ul><ul><li>Facebook page for film </li></ul><ul><li>Mind crime game – viral spread </li></ul><ul><li>Greenscreen apps </li></ul><ul><li>Website </li></ul>
  6. 6. Examine the website… what can you do on it… how are they promoting the film?
  7. 7. Hollywood have been doing it for years? <ul><li>The Tingler (1959) </li></ul><ul><li>What did they do? </li></ul><ul><ul><li>Set up certain seats in cinemas with buzzers </li></ul></ul><ul><ul><li>House on Haunted Hill – skeleton's flew above the seats in the cinema </li></ul></ul>
  8. 8. Campaign part 1&2 <ul><li>Posters </li></ul><ul><li>Teaser trailer 1 </li></ul><ul><li>Teaser trailer 2 </li></ul>
  9. 9. Homework - What were the marketing campaigns like for these films? <ul><li>Avatar </li></ul><ul><li>The Dark Knight </li></ul><ul><li>Pirates of Carribbean </li></ul><ul><li>Harry Potter </li></ul><ul><li>Transformers </li></ul>
  10. 10. Time Warner How can they afford so much marketing?

×