SportCentral @ StartupSauna by Roman Sterly

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SportCentral @ StartupSauna by Roman Sterly

  1. 1. Salesforce for sports venues Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation
  2. 2. Our customers - Sports Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM
  3. 3. Czech Republic USA Europe 8.000 venues 250.000 venues 500.000 venues Venues are underutilized by 20-50% Our customers - Sports Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM
  4. 4. SOLUTION Destination site for sportspeople & teams Social Local Mobile + web Gamified High traffic
  5. 5. Directory listing Season/lesson tickets Contacts Deals Memberships Analytics Events Reservations Customer requests Gift certificates Sales force automation Newsletters Tools for sports venues venue s website, mobile app, SportCentral, widgets SOLUTION Customer Acqusition Online Sales CRM
  6. 6. 150M U.S. Sportspeople $150-200 bn / y U.S. Sports venues revenues $12 bn / y $3 bn / y 240M / m U.S. CRM market U.S. Daily deals market U.S. Searches for sports venues on Google U.S. MARKET SIZE
  7. 7. TEAM Business and IT background Worked for Socialbakers ($8M) Previous startup – customers in 20+ countries Roman Sterly CEO Tomas Holub CTOLubos Kral UX/UI IT company owner Customers in U.S. and CZ Ministry of Industry advisor Freelance designer 300+ websites
  8. 8. Now (CZ) Biggest database 6200 sport venues Great SEO Brand recognition Future Platform Complexity Customized COMPETITIVE ADVANTAGE Lower costs in CZ
  9. 9. Raised $50k 75k visitors 6200 venues ACCOMPLISHMENTS TO DATE Won several startup competitions
  10. 10. WHAT WE NEED $1,1M for 12–18 months $460k development $490k sales/marketing $170k overheads, etc. Advice / Mentorship November 2013 / 100 customers
  11. 11. Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation
  12. 12. COMPETITION Sports Venues Sportspeople / teams
  13. 13. 1. Free listings on SportCentral website 2. SEO, social, PR 3. Internal ads, PPC 4. Direct – email, telemarketing GO-TO-MARKET STRATEGY
  14. 14. FINANCIAL PROJECTIONS Break-even in 15 months CAC $820 LTV $14600 $MRR month $MRR 600 customers $80/month subscription 15% commission
  15. 15. Subscriptions Commissions Advertising Many upselling / cross-selling opportunities BUSINESS MODEL
  16. 16. EXIT Sale IPO Google / Google+ Salesforce.com Nike / Nike+

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