1. Ferdinand Porsche. [Online] . Available from: en.wikipedia.org/wiki/Ferdinand_Porsche [Accessed 20 October 2012]
- PRESENTATION BY- Roman Svorak- Andrey Mehandzhiev
A brief history of the company What is a S.W.O.T. Analysis Analysis of the company Economy situation & Profit Chart. Conclusion References Question time
In 1933, Hitler and Ferdinand(automotive engineer) had come to the idea to design a Volkswagen. He proposed an idea for a car that could seat 5 people and cruise up to 62 mph. Since then, a Volkswagen became a well-known brand among people across the world. Often abbreviated to VW, the company is based in Wolfsburg, Germany. The word Volkswagen means ‘People’s Car’ in German. The S.W.O.T tagline of the company reads as Das Auto meaning ‘The Car’
SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organisations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats. SWOT analysis is also a widely recognised method for gathering, structuring, presenting and reviewing extensive planning data within a larger business or project planning process.
STRENGTHS WEAKNESSES Wide range of cars which Intense competition provides enough options to between global car’s choose from manufacturing companies One of the oldest car manufacturers, resulting Production facilities into increased reach to masses Has over 350,000 employees globally
OPPORTUNITIES THREATS Create long-term Innovative features relationships with non- included by competitors German car manufacturers Increasing fuel costs Implement continuous innovations in cars to stand Rising oil and raw material competition prices in the world market. Due to its very good results on the stock exchange, VW may expect to attract numerous new investors
The economy affected VW in 2009 on their commercial vehicles as they were delivering 354,770 light commercial vehicles worldwide and it represented a downturn of 20.7% on the previous year of 2008 when they were delivering 447,244 commercial vehicles.
ConclusionThe present analysis reveals that Volkswagen is on highstage of productivity, although the company is required towork on its weaknesses.At last, we would like to say that Volkswagen shouldmaintain and improve its market share by improving itsservices and providing customer satisfaction.
References1. Ferdinand Porsche. [Online] . Available from:en.wikipedia.org/wiki/Ferdinand_Porsche [Accessed 20 October 2012]2. History of Volkswagen . [Online]. Available from:http://lifestyle.iloveindia.com/lounge/history-of-volkswagen-8769.html[Accessed 27 October 2012]3.SWOT analysis method. [Online]. Available from:www.businessballs.com/swotanalysisfreetemplate.htm [Accessed 25 October2012]4. Volkswagen Official. [Online]. Available from: www.volkswagen.co.uk[Accessed 25 October]5.Volkswagen Statistics. [Online]. Available from: http://www.autointell-news.com/european_companies/volkswagen/vw_marke/volkswagen-group.htm[Accessed 25 October]