Product Ownership

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This slide deck discusses product ownership including the role and the responsibilities of the product owner, desirable skills, collaboration, and scaling the role.

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Product Ownership

  1. 1. Product Ownership Roman Pichler @romanpichler romanpichler.com
  2. 2. About me •  Product management consultant and trainer –  More than 10 years experience in teaching and coaching product managers and product owners –  Specialised in agile and in lean practices •  Business owner and product manager –  I try to walk my own talk © 2015 Pichler Consulting Ltd One of my books
  3. 3. What is a Product?
  4. 4. Users and Customers Define your Products Outside In © 2015 Pichler Consulting Ltd Product Business Benefits
  5. 5. Know your Product’s Lifecycle Stage © 2015 Pichler Consulting Ltd Launch Product- Market Fit End of Life Revival BusinessBenefits Time
  6. 6. Organise around Products © 2015 Pichler Consulting Ltd Product Product Owner Development Team ScrumMaster Product Team
  7. 7. What is Ownership?
  8. 8. Ownership in Scrum Product Backlog Users, Customers and other Stakeholders Product Owner and Team © 2015 Pichler Consulting Ltd Analyse data and update backlog Product Increment Create Gather data and feedback
  9. 9. Choose the right ownership level.
  10. 10. Vision Strategy Tactics © 2015 Pichler Consulting Ltd “Big” Product Owner Big vs. Small Product Owner “Small” Product Owner
  11. 11. © 2015 Pichler Consulting Ltd Be the Product Hub Big Product Owner Marketing and Sales Users and customers Development Team Senior Management ScrumMaster
  12. 12. Develop the right skills.
  13. 13. Release Management Vision and Leadership Product Lifecycle Management Business Model and Financials Product Roadmap Process Strategy and Market Research UX and Product Backlog Product Owner Product management core knowledge area Supporting area Required by Scrum © 2015 Pichler Consulting Ltd
  14. 14. Select the right scaling option.
  15. 15. Split the Role Chief Product Owner / Product Manager Product Owner / Junior Product Manager Product Strategy Product Roadmap Business Model Product Backlog incl. Epics, User Stories © 2015 Pichler Consulting Ltd
  16. 16. Split the Product © 2015 Pichler Consulting Ltd Product Product A Product B Product Owner Product Owner Unbundle or Create Variants
  17. 17. Learn more about product ownership by attending one of my training courses: www.romanpichler.com I look forward to your feedback and questions: info@romanpichler.com @romanpichler Thank you!  

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