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Agile Product Roadmaps

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Agile Product Roadmaps

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Product roadmaps are an important product management tool. But traditionally, they map features onto a timeline that often extends many months into the future. This makes them hard to apply in an agile context where change and uncertainty are present. My talk shows how you can use agile product roadmaps, roadmaps that describe the value the product should create, align the stakeholders and development teams, and unburden the product backlog while avoiding premature commitments and preserving the ability to inspect and adapt.

Product roadmaps are an important product management tool. But traditionally, they map features onto a timeline that often extends many months into the future. This makes them hard to apply in an agile context where change and uncertainty are present. My talk shows how you can use agile product roadmaps, roadmaps that describe the value the product should create, align the stakeholders and development teams, and unburden the product backlog while avoiding premature commitments and preserving the ability to inspect and adapt.

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Agile Product Roadmaps

  1. 1. THE PRODUCT OWNER’S FRIEND OR FOE? AGILE PRODUCT ROADMAPS Roman Pichler romanpichler.com
  2. 2. INTRODUCTION
  3. 3. Source: Google Maps
  4. 4. 5 © 2021 Pichler Consulting Limited THE PRODUCT ROADMAP DEFINED A product roadmap is an actionable plan that shows how a product is likely to evolve over the coming months. It typically covers several major releases or product versions. There are different types of roadmaps, including internal and external ones. I’ll focus on internal product roadmaps in this talk.
  5. 5. 6 © 2021 Pichler Consulting Limited ROADMAP BENEFITS • Provides a continuity of purpose beyond the next few sprints or the next major release. • Facilitates stakeholder and dev team alignment: shared strategic product plan. • Communicates how the product strategy will be implemented. • Directs and unburdens the product backlog. • Can help acquire a budget.
  6. 6. 7 © 2021 Pichler Consulting Limited BUT AREN’T ROADMAPS ANTI AGILE? Image source: https://roadmunk.com/guides/what-is-a-product-roadmap/ AVOID FEATURE-BASED ROADMAPS
  7. 7. GOAL-ORIENTED ROADMAPS
  8. 8. When will the goal be met? If meeting the goal results in a new major release or product version, what will it called? Which OUTCOME should be achieved, or which specific BENEFIT should be offered? Why is the product being developed? Which OUTPUT is required to achieve the desired outcome and meet the goal? What are the 3-5 key features or deliverables? How do you know that the goal has been met?
  9. 9. 10 © 2021 Pichler Consulting Limited 1st quarter MVP Help the users understand their eating habits and acquire an initial user base. • Healthy eating dashboard • Integration with smart watches and fitness devices Be in the top 15 diabetes apps six weeks after launch 2nd quarter Version 2 Help the users improve their eating habits and grow the user base. • Recipes and shopping lists • Social media integration Activations, engagement, NPS 3rd quarter 4th quarter Version 3 Version 4 Help the users get fitter and generate revenue through in-app purchases. • Personalised advice (coach) • Integration with smart scales Revenue from in-app purchases two weeks after release Help users meet their personal fitness targets and retain users. • Enhanced eating tracker • Integration with smart food scales Engagement, NPS, monthly recurring revenue SAMPLE GO ROADMAP
  10. 10. THE ROADMAP IN CONTEXT
  11. 11. 12 © 2021 Pichler Consulting Limited PRODUCT STRATEGY AND ROADMAP Product Strategy Product Roadmap What is your approach to realise the vision and make the product successful? How will you implement the strategy over the next 12 months? • Needs • Market • Stand-out features • Business goals • Product goals • Dates or timeframes • Selected coarse-grained features User and Business Goals Direct the roadmap. Help determine the right product goals. validated actionable
  12. 12. 13 © 2021 Pichler Consulting Limited PRODUCT ROADMAP AND BACKLOG Product Goal Product Backlog Focuses the product backlog. Helps determine the right backlog items. Product Roadmap How will you implement the strategy over the next 12 months? • Product goals • Dates or timeframes • Selected coarse-grained features Which UX design and features are required to achieve the next product goal? • Epics, user stories • Workflows and journeys • Sketches, mock-ups • NFRs actionable focused
  13. 13. STAKEHOLDER COLLABORATION AND ROADMAP REVIEWS
  14. 14. 15 © 2021 Pichler Consulting Limited COLLABORATIVE ROADMAPPING Scrum Master Development Team Members Key Stakeholder Product Person Key Stakeholder Key Stakeholder Leads Facilitates
  15. 15. 16 © 2021 Pichler Consulting Limited REGULAR ROADMAP REVIEWS Changing product Dynamic market Stable market Stable product Review monthly Review quarterly Review every 3-6 months Review quarterly
  16. 16. You can find more information on product roadmaps at: romanpichler.com Please send questions & feedback to: info@romanpichler.com THANK YOU FOR YOUR ATTENTION

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