1. THINK 10X
INNOVATION MINDSET FROM GOOGLE

2. MOST
COMPANIES
WOULD BE
HAPPY
TO IMPROVE
A PRODUCT
BY 10%

3. WIN SOME MARKET SHARE

4. CRASH SOME COMPETITORS

5. NOT GOOGLE

6. «
I WORRY THAT
SOMETHING HAS
GONE SERIOUSLY
WRONG WITH THE
WAY WE RUN
COMPANIES.
»
LARRY PAGE

7. «
IF YOU READ THE
MEDIA COVERAGE
OF OUR COMPANY,
OR OF THE
TECHNOLOGY
INDUSTRY IN
GENERAL, IT'S
ALWAYS ABOUT THE
COMPETITION.
»
LARRY PAGE

8. «
THE STORIES ARE
WRITTEN AS IF THEY
ARE COVERING A
SPORTING EVENT.
»
LARRY PAGE

9. «
HOW EXCITING IS IT
TO COME TO WORK
IF THE BEST YOU
CAN DO IS
TROUNCE SOME
OTHER COMPANY
THAT DOES
ROUGHLY THE SAME
THING?
»
LARRY PAGE

10. «
THAT'S WHY MOST
COMPANIES DECAY
SLOWLY OVER TIME.
THEY TEND TO DO
APPROXIMATELY
WHAT THEY DID
BEFORE, WITH A FEW
MINOR CHANGES.
»
LARRY PAGE

11. A 10% IMPROVEMENT
MEANS THAT YOU'RE
DOING THE SAME THING
AS EVERYBODY ELSE.

12. YOU PROBABLY WON'T
FAIL SPECTACULARLY

13. BUT YOU ARE
GUARANTEED
NOT TO SUCCEED
WILDLY.

14. TRUE
INNOVATION
HAPPENS WHEN
YOU TRY TO
IMPROVE
SOMETHING BY
10 TIMES
RATHER THAN
BY 10%.

15. HERE IS THE
SURPRISING TRUTH

16. «
IT’S OFTEN EASIER
TO MAKE
SOMETHING 10
TIMES BETTER THAN
IT IS TO MAKE IT
10% BETTER
»
ASTRO TELLER
Google X

18. 10X THINKING REQUIRES
A PERSPECTIVE
SHIFT

19. PERSPECTIVE SHIFT IS
OFTEN CHEAPER THAN
BEING SMARTER THAN
EVERYONE ELSE ON
THE MARKET

20. SO WHAT IS YOUR
10X GOAL?

21. PRESENTATION COMPANY THAT MAKES IDEAS SHINE
hello@annovadesign.com
GET IN TOUCH

22. 10X NOT 10%
BIG IDEAS: GOOGLE'S LARRY PAGE AND THE
GOSPEL OF 10X
10X THINKING - LEADERSHIP DEVELOPMENT
SESSION
GOOGLE X HEAD ON MOONSHOTS:
10X IS EASIER THAN 10 PERCENT
ASTRO TELLER - MOONSHOT 10X THINKING
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