Is Marketing S**T?

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Is Marketing S**T?

In 1+7 Pictures
(Not Only) For
Technology Startups

Published in: Business
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Is Marketing S**T?

  1. 1. Is M arketing S **T? In 1 +7 Pictures (Not Only) For Technology Startups
  2. 2. Are You Wondering? <ul><li>Is marketing… </li></ul><ul><li>¨ </li></ul><ul><li>? </li></ul>
  3. 3. Do Not Mix <ul><li>Marketing Communication </li></ul><ul><li>Marketing </li></ul>
  4. 4. Marketing Communication <ul><li>Was </li></ul><ul><li>From Monologue… </li></ul><ul><li>Is/Will Be </li></ul><ul><li>… . To Dialogue </li></ul>
  5. 5. Marketing <ul><li>Identify Value </li></ul><ul><li>Discover: </li></ul><ul><li>Who Is My Customer? </li></ul><ul><li>What Is His/Her Need/Problem? </li></ul><ul><li>How Can I Solve It? </li></ul><ul><li>Test Question: </li></ul><ul><li>Why the hell should I buy your product (at this price) ? </li></ul><ul><li>2. Deliver Value </li></ul><ul><li>Construct: </li></ul><ul><li>Price </li></ul><ul><li>Product </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul><ul><li>People </li></ul><ul><li>Process </li></ul><ul><li>Physical Evidence </li></ul><ul><li>3. Communicate Value </li></ul><ul><li>Let the relevant people know & </li></ul><ul><li>Influence their behavior </li></ul>
  6. 6. Summary <ul><li>Marketing is NOT </li></ul><ul><li>Marketing Communication & Marketing </li></ul><ul><li>Marketing Communication Was & Will Be </li></ul><ul><li>Marketing Is </li></ul><ul><li>Thank you for your attention I’m listening at… </li></ul>& & & & @romanripa

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