3.social network sites


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3.social network sites

  1. 1. Social Interaction onSocial Network Sites(SNSs)
  2. 2. •Your experiences on social media- e-mail, BBS forum, Q&A, blog, wiki, social tagging, mobile phonemessage, telephone, ..., etc.•How do SNSs differ from other CMC Tools?•What is CMC Computer-mediated communication? ICTs?Social media?
  3. 3. What facebook can do for univ. libraries?
  4. 4. https://www.facebook.com/ntnulib.m
  5. 5. https://www.facebook.com/NTULIB?fref=ts
  6. 6. •Different types of websites have different purposes- Company, department⟶Announcing news or new products- Communities⟶Interaction- How about the “Univ. library” or “public library” ?•Each social media has its own social affordance- BBS,Website, Facebook (Google+),Twitter?
  7. 7. What is SNSs?
  8. 8. Wilson, R. E., Gosling, S. D., & Graham, L. T. (2012). A review of Facebook research in the social sciences.Perspectives on Psychological Science, 7(3), 203-220.
  9. 9. •MySpace- Without the requirement of using real name•Friendster- Requiring real name for registration- Being oriented toward romantic relationships•Facebook- Requiring real name for registration- Emphasizing the rediscovery of pre-existing connections- Connecting individuals via ego-centric acquaintance networks
  10. 10. Functions of (SNSs)• Self-presentation• Developing or sustaining social relation• Gaining social support, thereforeincreasing personal well-beings• Sharing and communication• Building personal archive
  11. 11. Characteristics• Time-line based• Ego-centric• Acquaintance-based• Collapsed Network• Invisible Presence• Game:Asynchronous multiply
  12. 12. • Ego-centric - from surfers tohouseholders• System lets you feel likesomebody visiting your house(Asynchronous)
  13. 13. •SNSs Allowing users to boyd & Ellison(2008:211)- Construct a public or semi-public profile within a bounded systembounded- Articulate a list of other users with whom they share a connection, andarticulate- View and traverse their list of connections and those made by otherswithin the system.
  14. 14. Messages on FB• Persistence:• Searchable:• Replicability:• Invisible presence:boyd(2008)
  15. 15. Transparency• Anonymous• Pseudonymous• Real
  16. 16. Identity• Self• Avatar• Extend self• Public self
  17. 17. Wilson, R. E., Gosling, S. D., & Graham, L. T. (2012). A review of Facebook research in the social sciences.Perspectives on Psychological Science, 7(3), 203-220.
  18. 18. Friendship on Facebook
  19. 19. • Discovering acquaintances rather than making new friendsBonding tie rather than bridging tie (Ellison et al., 2007)• Goffman• Code or Architecture
  20. 20. Categorizing friends by activities• New games > gift > wall > apps > photo• Acquaintance games > wall > gift > apps > photo• Average wall > games > gift > apps > photo• Closed wall > games > photo > gift > appsHsu, C. W., Wang, C. C., & Tai, Y. T. (2011). The closer the relationship, the more the interaction on Facebook? Investigating the case ofTaiwan users.Cyberpsychology, Behavior, and Social Networking, 14(7-8), 473-476.
  21. 21. User Activities
  22. 22. StatusPhotoLinksVideo
  23. 23. Clustered by networked approximation
  24. 24. Heterogeneous roles
  25. 25. •Social Insiders“You shared a lot of friendswith him/her”•Social Outsiders“You don’t know his/herfriends”•Social Connectors“Who bridge your sub-friendnetworks”•Social Neighbors“Having not so much friendsyou didn’t known”•Social Gateways“Having lots of friends youdidn’t known”
  26. 26. FB game gaming
  27. 27. Embedded on Facebook• Users must provide access to their friend lists• Or, voluntarily allow FB games posting game-related information on their message walls
  28. 28. Comparing with other games• Using their real names to participate• Requiring only one or two mouse clicks to inducerandom outcomes; almost no skill is required toplay (Rao, 2008)• Resembling common daily life activities (e.g.,watering flowers, feeding dogs, searchingrestaurant interiors for friends), thus increasinginteractional warmth and reinforcing existingonline or offline relations
  29. 29. Example:Emergent Social Norms of FB games
  30. 30. “Friends” by Facebook Games
  31. 31. Privacy Issues
  32. 32. Psychology on SNSs• Overlapping groups of audiences increases thedifficulty of impression management• Individuals judge and define their currentsituations, acknowledge a suitable frame, andinteract or perform as the frame dictates• Putting all of one’s friends in one locationdecreases the potential for finding a suitable singleframe for interacting with all of them at the sametime (Skeels & Grudin, 2009)
  33. 33. • Denied or ignored friend request• TagDeletion of message or identification tag• Ranking disparities on Top Friends applications• ProfilePersonal surveillance of profiles• Ignored question or remark• Disparaging remarks posted on message boards•Gossip discovered on third party’s message board•Restricted access to a friend’s page• Removed as a friend•Not allowed to join a group/created undesirable group about personNegativeeventsTokunaga, Robert S. (2011). Friend Me orYoull Strain Us: Understanding Negative Events That Occur over Social Networking Sites
  34. 34. Causes ofNegativeevents• The equivocal nature of context-specific norms• The ambiguous notion of friendsworking set of friends• The reduced social presenceSNSs.Tokunaga, Robert S. (2011). Friend Me orYoull Strain Us: Understanding Negative Events That Occur over Social Networking Sites
  35. 35. Q:A: Collaborative filtering via friends networkQ:A: LifeloggingQ: FBA: Privacy issuesConnecting other topics