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Wanderlust Furniture 2010


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From Kaleidoscope.

Includes a deep look into the 2010 New York and Milan furniture fairs, as well as observations across multiple categories.

Wanderlust Furniture 2010

  1. 1. anderlust 2010 ICFF and Salone Internazionale del Mobile If you don’t stop and look around once in a while, you could miss it. - Ferris Bueller
  2. 2. When We Wander...We love to wander, and we love direction. What matters to us is at the periphery and at the center.Wanderlust is our campaign to find inspiration in everything around us, no matter how small or subtle.We believe that if you look closely, every detail has its place, its potential. In the end, everythingmatters.Wanderlust aspires to be more than the collection of cool stuff you can typically find in your RSS feedeach morning. Rather, we curate and organize our collection into the most meaningful set of ideas,objects, environments, and experiences. Unlike hefty powerpoint documents touting broad, oftenintangible, macro trends, we start small and work our way out. Through this process, we know fromthe start that the opportunities we identify will be actionable and useful to our work. Because ourWanderings are already manifesting themselves in tangible ways, we’re inspired to adapt and reapplythem to new projects. 2
  3. 3. ...We Always Come BackWe believe that small details can lead to big ideas. To find those details, Wanderlust begins it’s processby studying trends in the most forward-thinking industries. We love the inspiration they provide andthe level of access they offer. We then extract the higher level meaning behind each of the trendswe identify. Not all patterns grow into deeply rooted trends, and not all trends impact all businesses.However, we see all of our observations as opportunity and inspiration. Wanderlust: 2010 Furniture Fairs 3
  4. 4. We asked Kaleidoscope’s Karl Ludeman to tellus a little more about his experiences this year atfurniture fairs in New York and Milan.What inspired you to make this volume ofWanderlust?We like to go places and see things and thinkabout why they are that way. Hopefully we’ll inspireourselves and get others to think about things a littledifferently. Plus, it’s fun.How did the trends you identified change fromthis year to last?Most patterns we saw last year have continued tohang around, evolving or changing in different ways.One of the most interesting transitions during thepast year has been how front-and-center the DIYmovement has become. The trained and untrainedhave embraced the use of everyday materials andsought to use them in exciting new ways.What do you hope people will take away fromlooking through this document?Looking for trends will only give you a snapshot ofright now, the immediate present. But understandingthe root causes behind a given trend can give youinsight into what drives people to choose oneexperience over another.What are the root causes for the choices today’sconsumers are making?Anxiety and self-determination, which actually arenot mutually exclusive as they would seem, but eachdriven by the other. It’s a vicious, beautiful, andultimately very productive cycle.
  5. 5. part one: wanderings We look to the work of designers globally for inspiration and understanding. From our observations at ICFF and Salone 2010, five key patterns emerge: DIREKT 6 (di-’rekt) What would happen if you had to design with only a straight edge and a pencil? DIY12 (do it yor-’self) If you build it, you will have one. FLYTTER20 (fly’ter) Perpetual motion. NATUUR28 (na’tyr) Want to get away? Do it from the com- fort of your own home. LE MONDE ANCIEN36 (le mond an-se-’en) Forget your worries by remembering the past. part two: applications Wanderlust: 2010 Furniture Fairs 5
  6. 6. DIREKTDirekt (di-’rekt) adj. (Direkter, Direktesten) orig. German1. straight, linear, angular2. broad, thin surfaces broken by subtle planar shifts3. simple forms with subtly disruptive details
  7. 7. T Better Broken Even the most subtle surface changes transform a forgettable piece of furniture into something fresh. Wanderlust: 2010 Furniture Fairs 7
  8. 8. Design should never say,“Look at me.” It shouldalways say, “Look at this.”- David Craib 8
  9. 9. God is in the details.- Mies van der RoheLight & ShadeTreating light and shadow as a material, designers consider the context andenvironment of their work, not just the object itself. Wanderlust: 2010 Furniture Fairs 9
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  12. 12. DIY DIY (d-i-y) (Do It Yourself) orig. English 1. to make something on your own, with or without formal knowledge of process 2. a movement to counter modern consumer culture’s emphasis of relying on others to satisfy needs
  13. 13. Under the SinkThese days, if you want something, it might be better to make it yourself. Likea common sponge, what you need might be right under your sink. Wanderlust: 2010 Furniture Fairs 13
  14. 14. A thing is worth what it can dofor you, not what you choose topay for it.- John Ruskin 14
  15. 15. Imagination is more important thanknowledge.- Albert Einstein Wanderlust: 2010 Furniture Fairs 15
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  17. 17. Step One and DoneLittle-to-no assembly required means you can rearrange and repurposewhenever the mood hits. Wanderlust: 2010 Furniture Fairs 17
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  19. 19. DIYDon’tTry This at HomeChances are you are already developingyour own solutions to life’s little problems.Take notice of the simple work-arounds thatthe people around you develop. For manymakers, the local hardware store (or theback of a garage) has everything they need.Changing the paradigm for high qualityfurniture allows the surface treatment of rawmaterials to transform from being unfinishedto finessed.Why do kids like building blocks so much?Because everyday they can make somethingcompletely new. Just because we don’t haveofficial play-time anymore doesn’t mean thatwe shouldn’t be allowed the same feeling ofinvention and reinvention whenever we feellike it.The greatest thing about DIY culture is thatyou can pretty much do anything you want.So go ahead and do it!Wanderlust: 2010 Furniture Fairs 19
  20. 20. FLYTTERFlytter (‘fly-ter) f (Flytte, Flyttede) orig. Danish1. to move or to be in motion2. giving a static object the appearance ofmotion
  21. 21. R Freeze Frame Capturing the movement of a static piece can energize the mind as you imagine not what it is doing now, but what it will do next. Wanderlust: 2010 Furniture Fairs 21
  22. 22. Everything in the universeis moving in respect toeverything else.- Neil De Grasse Tyson 22
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  24. 24. It is our nature to bein motion; completerest is death.- Blaise Pascal 24
  25. 25. Creative ViolenceKnowing how a surface was formed enables one to visualize the act of it being made.These memories create value over products that don’t inspire the same images. Wanderlust: 2010 Furniture Fairs 25
  26. 26. I hate to advocate violence, but[it’s] always worked for me.- Hunter S. Thompson 26
  27. 27. The More You KnowKnowing the story of how an object is made can change the way you look at it. Do you knowthe story behind each of these objects? STORY The holes in this were vase created by gunshots. This taglieri was modeled after one that was made over decades of use, creating the perfect cutting surface. Sculpted table surfaces leave behind witness of man’s work. Wanderlust: 2010 Furniture Fairs 27
  28. 28. NATUURNatuur (na’tyr) n. org. Dutch1. being of, or inspired by nature2. post modern approaches to 20thcentury nature themes
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  30. 30. Art New-veauNatural imagery and post-modern design sensibilities create a self-aware illusion of nature for those whose lives have been spent primarilyremoved from it. 30
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  32. 32. I can enjoy society ina room;but outdoors, natureis company enoughfor me.- William Hazlitt 32
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  34. 34. The best time toplant a tree was20 years ago. Thenext best time isnow.- Chinese Proverb 34
  35. 35. COMPARENo Interpretation NecessaryIn 2010, inspiration often takes the form of literal translation.Examine the similarities between the piece of furniture aboveand it’s likely inspiration below. Wanderlust: 2010 Furniture Fairs 35
  36. 36. MONDELEANCIENLe Monde Ancien (le mon-’de an-se-’en) origin. French1. Reference to the close of the 19thCentury, usually ascribed to theartistic climate of world weariness2. Having a desire to be part ofsomething that will last3. Classic design archetypes redonewith modern materials and processes
  37. 37. The future is no more uncertain thanthe present.- Walt Whitman Wanderlust: 2010 Furniture Fairs 37
  38. 38. Antique ChicAs we search the past for peace of mind, new colors and materialsappear unexpectedly to harmonize novelty with comfort’s melody. 38
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  40. 40. When people are discontent with thepresent, they begin longing for the past.- Nigel Hollis
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  43. 43. TIMEOut with the NewIn with the OldArtists have always referenced the past, butthe reasons for doing it today may have moreto do with an uncertain future than payinghomage. Rethinking antiques with a modernaesthetic can help to create a surprisingsense of whimsy because you have no ideawhat time period you’re in. And giventoday’s climate, that might be the point.Adults tend to be hyper-aware of things thatcan harm them, but sometimes it’s good tofeel like a kid again. Remember all the bestfurniture at grandma’s house? By reinventingvintage styles correctly, designers can letusers fill in the blanks about the product’shistory. Some will retreat to a differenttime while others will see something that’saltogether new.Wanderlust: 2010 Furniture Fairs 43
  44. 44. Now it’s time to put it all together. We’ve donethe deep dive during part one, and now it’s timeto step back and see how everything fits together,where patterns overlap, and how they might affectthe world we live in and the work we do.Trends raise our awareness of the social andcultural changes that are constantly occurringaround us. Use the predictions and observationsin this section to discover new ways to addressconsumer needs and to design new products,services or experiences. At Kaleidoscope, weexpect Wanderlust trends to inspire action.Built from tangible examples that can be easilyreapplied, each connection made in this sectionis designed for easy access. Feel free to modify orevolve the ideas to best fit your needs.We’re constantly referencing our past work to seewhere patterns have held steady, transformed, ordied off. The content in this section referencespast editions of Wanderlust, so if you’d like a copy,let us know. 44
  45. 45. part two: applications Our applications combine hours of observation and analysis over the past few years at multiple trade shows and events. Check out our past editions if you’d like to dive more deeply into the concepts. TRACKER 46 See how the Wanderlust observations have sustained, evolved, or faded over time. BLENDER 48 Where transportation and furniture worlds collide. FORECASTER 51 Predictions for how trends impact key industries. CALL TO ACTION 55 What are you waiting for? Wanderlust: 2010 Furniture Fairs 4545
  46. 46. 2009 2010ICFF, Salone ICFF, Salone, NAIAS FLYTTER 1FOLLOW THE LIGHT le MONDE ANCIEN 2MASH AESTHETICS CYBORGBACK TO BAUHAUS STRONG, SILENT 3 NATUUR 4SUPPLY AND DESIGN 6 5 DIY 8 7 DIREKTCONCRETE JUNGLE RETROSEXUAL See a trend here you’re not familiar with? Let us know and we’ll send you one of our previous editions. 46
  47. 47. Tracking Trends 1 Light continues to be a source of experimentation in design far beyond the lighting category. Affordable and effective lighting technologies enhance the animated, moving objects that make up Flytter. 2 Light technologies, in particular LEDs, have become more accessible and affordable. By applying light in unexpected features on cars, furniture, and other objects, designers bring their products to life in new ways.Some patterns sustain over long periods of time,some die off quickly, and others morph into 3 Trends in sustainability continue into the auto show, with an emphasis on the short term. Hybrid and eco-friendly production cars indicate the urgency with which manufacturersnew ideas. Constantly refining our point of view, are trying to provide solutions.our observations are tracked over time. Alongeach path, markers indicate key influencers and 4 An evolution of 2009’s Supply & Design, Natuur adjusts the trend’s path slightly, incorporating realistic nature imagery and objects in a more serious tone.motivators for each trend. Tired of last year’s pure form of rationality, the Direkt style of modern design 5 incorporates subtle, idiosyncratic details to hold one’s attention, while not straying for classic Bauhaus roots. While not immediately obvious, there is a connection between Concrete Jungle 6 and Cyborg through the expressed importance of original, natural ingredients and components. While transparency remains important across products and brands, there has been 7 a shift away from knowing a product’s lifecycle towards using a more pure, unaltered product in the first place. Nature remains a popular form of inspiration, with each year bringing new 8 interpretations and variations on the theme. Wanderlust: 2010 Furniture Fairs 47
  48. 48. BLENDERReverse AbstractionA Blend of Natuur & CyborgOnce filled to the brim with abstract metaphors intended to evoke emotions It seems that the more our world advances technologically, the more itand strengthen strong bonds with users, the design world is moving away attempts to incorporate natural forms and signals. Last year, we identifiedfrom poetry and moving towards prose. Gone are the gestures of plants and the furniture trend Concrete Jungle, which introduces elements of natureother living things in favor of the real thing. Coat racks aren’t inspired by tree into our uncompromisingly modern world. This year’s trend emerges outbranches; they literally look like them. Cars feature leafy fabrics, lamps, and of many of the same reactions. Some consumers cope with the pace ofinterfaces. Taxidermy, perhaps the ultimate expression of literalism, appears technology and urbanity by surrounding themselves with reminders thatto be everywhere. simpler lifestyles still exist. Others thrive on the pressures of modern life, using Reverse Abstraction as a humorous, ironic way to show self-awareness. 48
  49. 49. BLENDERDifferentiation is in the DetailsA Blend of Direkt & Strong/SilentAware of their role in encouraging rapid consumption, Design’s internal For the mass consumer, access to everything is enabling people to bestruggle with this power has often resulted in products that are more simple, more discerning. Teens in Oklahoma can now easily track denim trends inaustere, long-lasting, and well-crafted. While this point of view remained happening Osaka. Overloaded with information, people learn how to filteruninteresting to many businesses, evolving consumer sophistication out pushy messaging and visual noise. Economic troubles force higherindicates a shift in priorities. Products with simple impressions and refined end shoppers to be more restrained as well, since their mass counterpartssilhouettes in both automotive and furniture categories indicate a newfound disapprove of any outward expression of wealth or advantage. Regardless ofinterest in attracting consumers through curious simplicity. Once they’ve class or status, everyone desires indulgences, so they head off in search ofbegun to interact with a product, consumers find these products filled with something more subtle.interesting details to delight them. Wanderlust: 2010 Furniture Fairs 49
  50. 50. BLENDERMash to the FutureA Blend of Le Monde Ancien & RetrosexualThe postmodern design world constantly references its own history The current approach is like firing a shotgun loaded with design cues fromfor inspiration. In the past years, one key decade or design movement myriad eras and movements. We’ve seen mash culture in music and fashiontriumphantly reemerges for a short time to rule over it’s tradeshow. However, for years, and now more mass-produced objects have adopted the trend.we’re now seeing an explosion of experimentation with historical design. Entire cultures are now built around the pieces and parts of past generations.Everything from Victorian to Vuvuzela is appearing in the furniture world, It’s important to remember that the vintage and retro themes are notwhile the automotive industry leans on redesigns of successful models from always about an escape for modernity, not about nostalgia. This trend is forfour different decades. Strangely enough, all these designs coexist pretty innovators looking forward, as they use their unprecedented access to stylenicely, feeling less and less like nostalgia. Building on the Mash Aesthetics to find new solutions to new problems.trend from 2009, our post-post-modern reality relies on the juxtaposition ofonce opposing elements for new sources of innovation. 50
  51. 51. FORECASTSimpler Times Can you tell which products are vintage and which ones are new? (We can’t either.)Root trend: RetrosexualWhile the furniture and auto worlds look to the past for inspiration, new Designers can also look to the past for innovative ideas that will helpopportunities emerge in everyday consumer products through many of products stand out at retail. Old school ideas applied to modern times, oftenthe same motivations. In a chaotic world, consumers respond to vintage resurrected through technological advancements, have the potential to formand retro themed packaging as it reminds them of a simpler (and higher something groundbreaking.quality) time in their life. Brands use their heritage to reconnect with jadedconsumers and provide peace of mind. By reverting to a simple message,many products cut through marketing hype and get to the core of consumerneeds. Wanderlust: 2010 Furniture Fairs 51
  52. 52. FORECASTBioelectronicRoot trend: NatuurThe more technology advances, the more people yearn to reconnect Glossy black plastic is becoming antiquated, soon to be replaced with forms,with the natural world. Bioelectronics is an emerging field, particularly in textures, and colors that remind the consumer that nature provides the besthealthcare, but we see it’s application across all consumer electronics. Form color palette. Authenticity will be a key to success in this approach; a revivalfollowing function, these electronics tend to mimic their inspiration found of beige-colored plastics won’t make the nature. We see this explicitly in furniture and automobiles, and we expectto see this trend continue to creep into more aspects of our lives. The Image: kennymatic | Flickrnatural symbols are not a rejection of technology, it is technology and natureexisting in paradoxical harmony. 52
  53. 53. FORECASTThe Car You Build YourselfRoot trend: DIYPeople have always enjoyed customizing their cars. Whether they apply has helped their service businesses, they may also be missing out on ana few crudely-placed stickers to the back windshield or replace every important return to do-it-yourself resourcefulness.mechanical component with chrome-plated aftermarket parts, it seems likeeveryone wants to make the products they own more personal. Imagine if anyone could assemble a car without instructions. While proposals like this require a lot of investment, the auto industry aches for change.While customization grows in categories like footwear and consumer What if automakers created a plug and play system that allowed consumerselectronics, major automakers have yet to fully capitalize on this trend. to replace parts as easily as plugging a socket into the wall? AllowingDespite some efforts in this area, cars have become increasingly more consumers better and more intuitive access to their vehicles makes themcomplicated to repair or refine. Most automobiles cover up most of the more aware of the help they need to make their car perform at its very best.working parts under the hood, discouraging self-maintenance. While this Wanderlust: 2010 Furniture Fairs 53
  54. 54. FORECASTDirekt HealthRoot trend: DirektNot surprisingly, many healthcare product providers must prioritize other The Direkt trend will help emerging healthcare businesses jump theaspects of their business before design. The resulting products have curve. On products, the clean, uninterrupted surfaces will emphasize thehistorically been difficult to use and intimidating for patients. Leveraging technology beneath while comforting patients through it’s modern as a tool to improve recovery times and quality of care, the healthcare Especially with capital equipment, applying the Direkt aesthetic will helpindustry’s perspective on design is shifting. Once technology optimizes products that need to retain a classic aesthetic for extended periods of time.certain processes and procedures, design becomes the key tool for In environments, the modern-but-idiosyncratic aesthetic reminds patientsbusinesses to differentiate their offering. of their homes and aids recovery. Doctors will choose the tool that seems precise, durable, and free of excessive styling. 54
  55. 55. Trends should raise your awareness of the social and cultural changes happening around you. Moreimportantly, they should inspire you to act. Use these trends to discover new ways to address consumerneeds through new products, interactions, or experiences.If You Don’t Use It, You’ll Lose ItOur call to actionAt Kaleidoscope, we like trends that inspire ideas, but we love trends that inspire action. With eachnew project, we assess the cultural landscape to identify trends and brands that are a good match. Atrend may represent an opportunity to express your brand in a new way. However, sometimes it is moreauthentic for a brand to be part of an anti-trend.To fully understand each opportunity, we immerse ourselves in the trend. We gain empathy bydesigning and interacting with a space that represents our target. Most importantly, we don’t stop afterwe’ve achieved awareness. We generate tangible directions for how our insights will inform our currentand future work.The final step is to inspire teams, seeking both excitement and investment in an idea. Through visionaryconcept work, designers envision trends through the lens of a specific product or brand. Concepts canbe quick cardboard models, life-like prototypes, or outlandish pieces solely for inspiration. Regardless,this step of creation is absolutely essential in making your ideas succeed. Good luck and have fun! Wanderlust: 2010 Furniture Fairs 55
  56. 56. Thank YouWe hope you enjoyed this book and found our observations valuable. If you have questions aboutWanderlust, please contact us. We look forward to collaborating with you to bring these trends to life.Katie Buchmannkbuchmann@kascope.com800.930.5793 This presentation is a collection of past and present work by designers around the world and does not intend to solely represent work by Kaleidoscope. Wanderlust: 2010 Furniture Fairs 57
  57. 57. The refusal to rest content, the willingness to risk excesson behalf of one’s obsessions, is what distinguishes artistsfrom entertainers, and what makes some artist adventurerson behalf of us all.- John Updike anderlust