Q3 report

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  • Q3 report

    1. 1. Analytics and Innovations Q3 Priorities Report
    2. 2. Q3 Priorities• Testing Process• Tracking System• Historical Data• Optimize OmHarmonics• Mindvalley Leads Acquisition
    3. 3. Testing Process• Type of Testing: Innovation versus Optimization• MECLABS’ Conversion Heuristic• Test Protocol (Zoho)• Testing Tool (Visual Website Optimizer)• Optimization Wiki
    4. 4. Tracking System• Tested Kissmetrics (Suggestion: Declined)• Studied Omniture; Sitecatalyst (Suggestion: Evaluate for Academy)• Google Analytics Consultant Set Up (On- Going)• E-Commerce Tracking with Visual Website Optimizer
    5. 5. Historical Data• Conversion Rates for 2011 (Add Unique Visits on Spreadsheet)• Growth Performance (2011 versus 2012)
    6. 6. Optimize OmHarmonics• Testing on PPC Level (Done)• Testing on LP Level - Headline (Under Preparation)• Testing on Offer Level (Queue)• Testing on Products Page Level (Queue)
    7. 7. Mindvalley Leads Acquisition• Mindvalley Thrillist Page (Done)• Blast to Prospects (Today)• Blast Customer Survey (Today)
    8. 8. Summary• Testing Process (Done)• Tracking System (Done)• Historical Data (On-Going)• Optimize OmHarmonics (Spill Over to Q4)• Mindvalley Leads Acquisition (Done)

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