My slides from the Collaboration and User Innovation in Transport talk at the RSA yesterday organised and hosted by Ordnance Survey GeoVation programme.

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Collaboration & User Innovation
in Transport – Roland Harwood

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Opening Up
1. The project/thing you
are most proud of
having worked on.
2. The project/thing you
are least proud of
having worked on.
www.brickartist.com

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Collaborative Attributes
Appetite Agile & Diversity of Respected & Resilience/ Trust &
for Risk Responsive Connections Reputation Persistance Empathy

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Open Business Models & Buzzwords
Franchise Co-branding
Peer to peer Spinout
Cross licensing Delivery partnership
Copyright Alliance
Proprietary supplier Minority stake
Design platform Majority stake
Collaborative
Group buying
Acquisition
Crowd-sourcing
Merger
Communities of interest
Co-Creative
Membership org. R&D Joint venture
Cooperative Kaizen
Freemium
Creative commons
Paywall Closed
Joint R&D Market
research Open source
Profit share

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Lessons Learned
Find and engage
your top 1%.

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Collaborative - E.ON
A customer-led innovation programme which was designed and piloted, and then
rolled out cross company with 45,000 customers, to create 8 x £10m propositions.

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Co-Creative - LEGO
LEGO Cuusoo is a social platform where people can submit designs, build a market
before investing in production, and receive a 1% royalty when it is produced.

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Co-Creative - Interface
Interface are a $1bn carpet company who have a promise – called Mission Zero - to
eliminate any negative impact the company may have on the environment by 2020.

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Start at the End
“Innovation is a
U-Shaped Process.”
Paul Vanags

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McLaren & NATS
McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft
are likely to act at airports, overcoming costly and dangerous uncertainty.

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Swatch & Mercedes = Smart
Swatch worked closely with Mercedes to develop the hugely popular Smart car using
the same type of manufacturing strategies and personalization.

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Cola-Life
ColaLife works in developing countries to bring Coca-Cola and its bottlers together to
open up distribution channels to carry ‘social products’ such as oral rehydration salts.

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Mostly Open
“From what we get, we
can make a living; what
we give, however,
makes a life.”
Arthur Ashe

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Do’s
1. Set out to create commercial or social value with data
2. Make sure data quality is high
3. Enhance communication with the public
4. Make sure your co-creators are incentivised
5. Get organised, create a community around an issue
6. Pass on learnings to other similar organisations e.g. local
authorities
7. Invent new business models
8. Promote innovation using government data sets.
Transparency is only a means to an end
9. Be brave – people may do things with the data that you
don’t like

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Dont’s
1. Just release data and expect people to create with it.
2. Wait for FOI requests, put the data out first informally
3. Avoid challenges to current income streams
4. Go straight for the finished article, use rapid prototyping
5. Be put off by the tensions between confidentiality, data
protection and publishing
6. Wait for the big budget or formal process but start big
things with small amounts now
7. Be technology led, be business led instead
8. Expect the community to entirely self-manage
9. Restrict open data to the IT literate
10. Get caught in a false dichotomy - commercial vs. social

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Connect the Dots
“Connect on your
similarities, and benefit
from your differences.”
Valdis Krebs

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Unexpected Partnerships
1. Bi-Products – What space/material/data is
left over from your organisation that others
can use productively, or vice versa? e.g.
Interface
2. Lateral Leaps – What insight can we borrow
from analogous industries or application
that we can learn from and apply ourselves?
e.g. McLaren
3. White Space – How can we co-create
something brand new by seizing the space
between complementary and non-competing
partners? e.g. Smart

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Cultivate the Edge
“The future reveals itself
through the peripheral.”
J.G. Ballard

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Thank You
Roland Harwood
Co-Founder & Partner
100%Open | Somerset House | South Building | London | WC2R 1LA
Phone: +44 (0)20 78133 1006 | +44 (0)7811 761 435
Email: roland@100Open.com
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