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Conversion Conference Las Vegas 2017

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These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.

Published in: Business

Conversion Conference Las Vegas 2017

  1. 1. #convcon @rolandfrasier Native Commerce | Digital Marketer Creating Unstoppable Consumer Offer Funnels
  2. 2. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. MEMBERSHIP SITE SOCIAL EMAIL MARKETPLACESTARGETED ADS TRAFFIC SEGMENTEDPROMOS LANDING PAGES PRODUCT GRID RETARGETING ORGANIC SEARCH RENTED LISTS PAID MEDIA #convcon @rolandfrasier
  3. 3. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #convcon @rolandfrasier
  4. 4. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #1 Increase Campaigns + Ad Budget For Existing Customers #convcon @rolandfrasier
  5. 5. #convcon @rolandfrasierSource: Adobe: “The ROI From Marketing To Existing Online Customers” Repeat Customers Generate 41% Of Average Total Revenue
  6. 6. #convcon @rolandfrasierSource: Adobe: “The ROI From Marketing To Existing Online Customers” But 80% Of Marketing Budget Is Spent Acquiring“Shoppers” Return Purchaser LTV Is Dramatically Higher
  7. 7. #convcon @rolandfrasier Differences Between Shoppers,Returning Purchasers + Repeat Purchasers Source: Adobe: “The ROI From Marketing To Existing Online Customers”
  8. 8. #convcon @rolandfrasier So,Sell New Products To Your Existing Customers • Existing customers want to buy more from you • Have at least 3 to 5 products to sell them • Leverage “bought this not that” retargeting • Increase customer reactivation budget to reflect higher value of return customers and repeat customers
  9. 9. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #2 SimplifyThe Ad #convcon @rolandfrasier
  10. 10. #convcon @rolandfrasier Original Ad
  11. 11. #convcon @rolandfrasier New Ad
  12. 12. #convcon @rolandfrasier Simple,Uncluttered Ads Outperformed Our Normal, Information Rich Ads This converted 40% better than the normal, info-rich ad. We now average 11% - 20% conversions to ice cold traffic using this format.
  13. 13. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #3 Include The Ad With The Order Page #convcon @rolandfrasier
  14. 14. #convcon @rolandfrasier Including The Ad In The Order Form Improves Consistency + Increases Conversions 3x to 6x
  15. 15. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #4 Use Dynamic Keyword Insertion Ads #convcon @rolandfrasier
  16. 16. #convcon @rolandfrasier Use Advanced AdWords Dynamic Keyword Insertion (“DKI”) To Totally Personalize Your Ads To Searchers’Intent… Personalize your AdWords ads using DKI to match search intent for higher conversions.
  17. 17. #convcon @rolandfrasier Ad Copy & Lander URL Change Based On The Search Query. Searches for Collies show… Queries with Chihuahua show… Searches for Dachshunds show… Queries with no keyword show this… Let’s say someone is searching for“dog treats”by breed…
  18. 18. #convcon @rolandfrasier DKIs Boost Clicks,CTR And Conversions… Clicks Increased By 45.04% CTRs By 55.45% Conversions By 228.57% Before After Before After Before After Source: wordstream.com
  19. 19. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #5 Increase Mobile PPCAd Conversions By 36% #convcon @rolandfrasier
  20. 20. #convcon @rolandfrasier Use These 3 Words In Mobile PPCAds “From Your Phone” in the last line of your ad text… In 48 tests, average bump = 36% (up to 2x) Source: adbasis.com
  21. 21. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc.Funnels #convcon @rolandfrasier
  22. 22. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #6 Give Them The Option To Buy More Than One #convcon @rolandfrasier
  23. 23. #convcon @rolandfrasier Single Product With 5,000 Buyers… Clicks CR Buyers Price Revenue Tripwire 10,000 50% 5,000 $4.95 $24,750 Upsell 1 10% 500 $49 $24,500 Upsell 2 20% 100 $49 $ 4,900 Upsell 3 10% 50 $200 $10,000 $64,150 / 10,000 = $6.42 EPC 5,000 Total $64,150 $64,150 /5,000 = $12.83 ICV Breakeven = $12.83
  24. 24. #convcon @rolandfrasier
  25. 25. #convcon @rolandfrasier
  26. 26. #convcon @rolandfrasier “More Than One”(MTO) With 5,000 Buyers… Clicks CR Buyers Price Revenue Tripwire 10,000 50% 5,000 $4.95-49.95 $60,638 Upsell 1 10% 500 $49 $24,500 Upsell 2 20% 100 $49 $ 4,900 Upsell 3 10% 50 $200 $10,000 $100,038 / 10,000 = $10.03 EPC 5,000 Total $100,038 $100,038 /5,000 = $20.00 ICV Breakeven = $20.00
  27. 27. #convcon @rolandfrasier # Bought % Buyers # Buyers Price Revenue % Of Revenue 1 40% 2,000 4.95 $9,900 16% 2 30% 1,500 9.90 $14,850 25% 3 15% 750 14.85 $11,138 19% 5 10% 500 24.75 $12,375 20% 10 5% 250 49.50 $12,375 20% *Compare To Only $24,750 In Single Product Funnel Total $60,638*2.45X More Revenue
  28. 28. #convcon @rolandfrasier So,What’s The Difference? Multiple Tripwire Orders… Single Product Funnel Multi-Product Funnel EPC $6.42 EPC $10.03 ICV $12.83 ICV $20.00 Max Allowable CAC $12.83 Max Allowable CAC $20.00 10 Day Revenue $640,150 56% More Revenue 10 Day Revenue $1,000,380 I Can Spend 56% More To Acquire A Customer.
  29. 29. #convcon @rolandfrasier
  30. 30. #convcon @rolandfrasier # Bought % Buyers # Buyers Price Revenue % Of Revenue 1 76% 892 $25 $22,300 50% 2 11% 123 $50 $ 6,150 14% 3 10% 113 $75 $ 8,475 19% 6 2% 28 $150 $ 4,200 9% 12 1% 11 $300 $ 3,300 8% *Total Excludes $15,515 In Premiums Revenue Total $44,425*
  31. 31. Single Product Funnel Multi-Product Funnel Total Buyers 1,167 Total Buyers 1,167 ICV $25 ICV $38 Multi-Order Buyers 0 Multi-Order Buyers 275 24% Of Total Revenue $29,175 53% More Revenue Revenue $44,425 #convcon @rolandfrasier 24% Placed Multiple Orders Boosting Revenue By 53%…
  32. 32. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #7Add Auto- Responders To Every Stage Of Your Funnel #convcon @rolandfrasier
  33. 33. Adding Auto- Responders To All Funnels Increased Total Conversions For All Our Products Opt-In % Opt-In CR AR 1 AR2 Product 1 46% 35% 13% Product 2 40% 38% 25% 17% Product 3 57% 30% 28% Product 4 46% 31% 20% 12% #convcon @rolandfrasier 2 Auto-Responder Sequences Added 42% 2 Auto-Responder Sequences Added 32%
  34. 34. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #8 Charge Less To Make More #convcon @rolandfrasier
  35. 35. #convcon @rolandfrasier Old Funnel New Funnel Conversion Rate 3% - 8% 10% - 20% CPA $9.50 $3.80 Upsell % No Change No Change Dev Time Hours 15 minutes Immediate Customer Value $11.50 $16.00 Net Profit (Loss) $2.00 $12.20 X 3,000 – 12,000 per day $6,000 = $24,000
  36. 36. #convcon @rolandfrasier Old Funnel New Funnel Conversion Rate 3% - 8% 10% - 20% CPA $9.50 $3.80 Upsell % No Change No Change Dev Time Hours 15 minutes Immediate Customer Value $11.50 $16.00 Net Profit (Loss) $2.00 $12.20 X 3,000 – 12,000 per day $36,600 - $146,400 $2 Price Drop Bumps Profit By 6x
  37. 37. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #9 Use Animated GIF Thumbnails On Upsells + iOS #convcon @rolandfrasier
  38. 38. Use Animated GIFs In Place Of Videos For Upsells On iOS + Situations Where You Want To Auto-Play But Cannot Note: Facebook now lets you upload animated GIFs #convcon @rolandfrasier
  39. 39. #convcon @rolandfrasier Before After Full Video Upsell Views 49% 74% Conversion Rate 18% 24% Immediate Customer Value $16.00 $21.50 Daily Revenue Increase $14,100 33% More Conversions + 34% More Income
  40. 40. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #10 TryATwo-Step Opt-In #convcon @rolandfrasier
  41. 41. #convcon @rolandfrasier 1 Step Opt-In
  42. 42. #convcon @rolandfrasier 2 Step Opt-In
  43. 43. #convcon @rolandfrasier Adding 2-Step Opt-In To Order Increased Our Total Conversions Up To 90% Across AWide Range Of Products New Opt-In % Old Opt-In % Product 1 46% 35% Product 2 40% 38% Product 3 57% 30% Product 4 46% 31%
  44. 44. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #11 Send Them To Amazon To Buy #convcon @rolandfrasier
  45. 45. #convcon @rolandfrasier Which Test Won?
  46. 46. #convcon @rolandfrasier We See 2.1x-4x More Conversions Sending Buyers To Amazon • Vs. sending them to our own sites • Amazon Buyers Purchased More Increasing DPL By 210% • Increased conversions offset inability to offer an upsell
  47. 47. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #12 Add Pre-Sell Page Between Ad & Amazon #convcon @rolandfrasier
  48. 48. #convcon @rolandfrasier
  49. 49. #convcon @rolandfrasier Pre-Sell Adds 4X Bump
  50. 50. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #13 Make An Offer On Your Thank You Page #convcon @rolandfrasier
  51. 51. Include A 2nd Ask On Your Thank You Pages #convcon @rolandfrasierSource: sjo.com Over a 5 day period: • 2,654 Opt-ins • 169 clicked: 6% CR • 27 bought: 16% CR • $1,000 from opt-in TYP • $.39 per opt-in
  52. 52. #convcon @rolandfrasier Include A 2nd Ask On Your Thank You Pages Unbounce increased blog subscribers by 60% after only 2 webinars using a thank you page CTA to “Subscribe to the blog now.” Source: unbounce.com
  53. 53. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc.Conversion Optimization#convcon @rolandfrasier
  54. 54. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #14 Welcome Mats Bump Conversions By 70% #convcon @rolandfrasier
  55. 55. #convcon @rolandfrasier Many Of The Best Growth Teams Are Using Welcome Mats… Use Sumo.com to create a quick and easy welcome mat for your site Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo, or sign- up. Source: sumo.com | fedora
  56. 56. #convcon @rolandfrasierSource: sumo.com | fedora Use A“Welcome Mat”To Capture Visitors As They Enter Your Site They should have a value proposition, possibly some social proof and a strong CTA Source: sumo.com | fedora Fedora’s Welcome Mat Increased Webinar Sign-up Conversions 70%
  57. 57. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #15 Swap Real Images In Place Of Stock Photos #convcon @rolandfrasier
  58. 58. #convcon @rolandfrasier Real Images Outperform Stock Photos…
  59. 59. #convcon @rolandfrasier 45.45% Lift 45.05% Lift
  60. 60. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #16 Increase Signups By Hiding The Signup Form #convcon @rolandfrasier
  61. 61. #convcon @rolandfrasier Eliminating The Form Created A 60% Increase In Conversions Source: VWO.com
  62. 62. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #17 Friendlify Forms To Bump Conversions #convcon @rolandfrasier
  63. 63. #convcon @rolandfrasier Changing Form Fills To Narratives Drove Conversion Bumps Of 25% -40%...
  64. 64. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #18 Test Minimalist Landers + Home Pages #convcon @rolandfrasier
  65. 65. #convcon @rolandfrasier Try Minimalist Messaging On Your Lander + Home Page This page asked for and delivered too much information…
  66. 66. #convcon @rolandfrasier This Page Was Focused With A Clear Benefit + CTA… And got a 945% higher conversion rate (13.13% vs. 1.39%)
  67. 67. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #19 Reduce Form Fields #convcon @rolandfrasier
  68. 68. #convcon @rolandfrasier Short Forms Generally Outperform Longer Ones Source: marketo.com
  69. 69. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #20 9XAbandon Cart Recovery Increase With Web Push #convcon @rolandfrasier
  70. 70. #convcon @rolandfrasierSource: https://developers.google.com/web/showcase/2016/pdfs/jumia.pdf Tool Used: accengage.com Web Push Notifications Increase Mobile Conversions 9X
  71. 71. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #21 Tell Stories To Convert Better #convcon @rolandfrasier
  72. 72. #convcon @rolandfrasierSource: bufferapp.com 296% Conversion Increase + 520% Longer Time On Page
  73. 73. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #22 Use In-Line Form Validation #convcon @rolandfrasier
  74. 74. #convcon @rolandfrasierSource: conversionxl.com 22% Increase In Form Completions
  75. 75. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #23 Remove Navigation Links From Landing Pages #convcon @rolandfrasier
  76. 76. #convcon @rolandfrasierSource: http://www.slideshare.net/mattangriffel …Dramatically Out- Converts Landing Page With Nav Links Multiple Tests Reveal Same Landing Page With No Nav Links… + 100% + 91%
  77. 77. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #24 Include Click-To- Call Phone Number On Your Website #convcon @rolandfrasier
  78. 78. #convcon @rolandfrasier TryAdding ClickTo Call To Your Site Source: convirza.com Calls convert 10X better than web leads Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
  79. 79. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #25 UGC Photos On Ecommerce Bump Conversions #convcon @rolandfrasier
  80. 80. TryAdding User Photos To Ecommerce Pages Vanity Planet Got A 24% Bump After  Before #convcon @rolandfrasierSource: yotpo.com
  81. 81. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #26 Let Ecommerce Site Visitors Text You #convcon @rolandfrasier
  82. 82. #convcon @rolandfrasier TryAdding Ecommerce Site Text Widgets Source: blog.sendsonar.com Bohemian Guitars Increased Revenue by 98% By Allowing Ecommerce Site Visitors To Text Them Directly
  83. 83. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #27Test Different Offer Prices #convcon @rolandfrasier
  84. 84. #convcon @rolandfrasier We Tested 4 Different Free-Plus Shipping Offers @ $1.95 > $2.95 > $3.95 > $4.95 Our standard price is $4.95 New product split test $2.95 & $3.95 Both prices performed +/- 3x better $4.95 barely registered
  85. 85. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #28 Test Background Color #convcon @rolandfrasier
  86. 86. #convcon @rolandfrasier
  87. 87. #convcon @rolandfrasier 33.33% Higher Conversions Won (Even With COGS) Blue generated more clicks, leads and sales But… Blue cost the most per click (59% more than pink) Ultimately blue was the winner for us overall
  88. 88. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Content #convcon @rolandfrasier
  89. 89. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. CONTENT #convcon @rolandfrasier MEDIA PROPERTY CONTESTS ON-SITE PROMOS CONTENT ON-SITE 3rd PARTY ADS ON-SITE RETARGETING SOCIAL EMAIL TRAFFIC ORGANIC SEARCH RENTED LISTS PAID MEDIA
  90. 90. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #29 Drive Leads With Content Upgrades #convcon @rolandfrasier
  91. 91. #convcon @rolandfrasier How Content Upgrades Work… Put A Box Like This In Your Post Pop This When They Click Source: Brian Dean Banklinko.com LeadLinks (LeadPages) or ClickPops (ClickFunnels) Make It EasyTo Do This
  92. 92. #convcon @rolandfrasier  Before Content Upgrade After Content Upgrade  Source: Brian Dean Banklinko.com
  93. 93. #convcon @rolandfrasier How To Do A Contnent Upgrade In 3 Steps… Step 1: Find high-traffic pages on your site Step 2: Identify a resource that would make the content better and create it. Step 3: Add the LeadBox/ClickPops teaser box to your page and start gathering e-mail addresses.
  94. 94. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #30 Refresh And Re- CRO/Re-SEO Blog Content #convcon @rolandfrasier
  95. 95. #convcon @rolandfrasier Use Google Analytics To Identify Candidates For A Refresh… Ideally look for posts that are more than three months old but that are performing well. Find the content that gets the most traffic.
  96. 96. #convcon @rolandfrasier Just enter the post URL and sort by volume. You may also want to focus initially on posts that rank in spots 3 through 10. Use SEMRush To Identify High Traffic Search Queries
  97. 97. #convcon @rolandfrasier Optimize Your CTAs Based On Highest Traffic Search Queries Matching search intent to CTA brings big gains. Match Your CTA To The Search Query
  98. 98. #convcon @rolandfrasier Optimize Beginning Of Post,End Of Post + Slider CTAs Old End Of Post CTA Source: hubspot.com Optimized EOP CTA
  99. 99. #convcon @rolandfrasier Optimize Beginning Of Post,End Of Post + Slider CTAs Source: hubspot.com Old Slide-In CTA Optimized Slide-In CTA
  100. 100. #convcon @rolandfrasier You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Posts… HubSpot Saw A 240% Increase In Conversions Post Update. Source: hubspot.com
  101. 101. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #31 Sniply Drives Leads + Sales #convcon @rolandfrasier
  102. 102. #convcon @rolandfrasier Share Other People’s Content Through Sniply
  103. 103. #convcon @rolandfrasier Your Link + Message At The Bottom Takes Them To Your Sales Page
  104. 104. #convcon @rolandfrasier 17,020 Clicks 17,020 Pixels For People Interested (Retarget Later) 1,623 Immediate Conversions $7,235 Sales From 1 Email
  105. 105. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Personalization #convcon @rolandfrasier
  106. 106. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #32 Use Dynamic Text Replacement On Your Landing Pages #convcon @rolandfrasier
  107. 107. #convcon @rolandfrasier Dynamic Text Replacement Source: omnicovert.com Automatically customize landing page text to match email AR sequences, PPC ads, and search keyword queries, user location, gender, age and any other data you have
  108. 108. #convcon @rolandfrasierSource: Unbounce.com
  109. 109. #convcon @rolandfrasier Dynamic Text Replacement Ads Tested Significantly Better In A 60 DayTest Based On Search Location… This converted 29% better than the normal, location generic landing page. It also reduced Cost Per Lead By 31% And Cost Per Click by 5%. Source: Unbounce.com
  110. 110. #convcon @rolandfrasier
  111. 111. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Video #convcon @rolandfrasier
  112. 112. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #33 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen #convcon @rolandfrasier
  113. 113. #convcon @rolandfrasier Convert 29% Of Video Viewers To Email Subscribers Using Wistia Turnstile + A MidRoll- Video Content Gate Source: backlinko.com In addition to allowing them to watch the rest of the video, be sure to promise them something cool via email to dramatically reduce fake email submissions.
  114. 114. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #34 Use Fall-Off Point Video Annotations To Increase Watch Time #convcon @rolandfrasier
  115. 115. #convcon @rolandfrasier Place Annotations At The Fall-Off Point Of Your Video… Find your highest viewed videos, then check audience retention and watch time. See where viewers fall off at an increasing rate. Source: moz.com Position your annotation in the lower right corner, 20 seconds before the fall-off point and suggest your video to watch next.
  116. 116. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #35 Tweak Video CTAs To Bump Conversions By Over 300% #convcon @rolandfrasier
  117. 117. #convcon @rolandfrasier Mid-Roll Video CTAs Bump Conversions 54.47% Source: wistia.com 95.9% Of Video CTAs Are Post-Roll, But… Mid-Roll CTAs generate the highest conversion rate @16.95% Then post-roll @10.98% Then pre-roll @3.15% Out Of 481,514 Calls to Action (CTA) from 324,015 different Wistia hosted videos
  118. 118. #convcon @rolandfrasier Image CTAs In Videos Bump Conversions 22.8% 73.5% of videos use Text CTAs. But… Image CTAs generate the highest conversion rates @13.08% Text CTAs in videos convert on average at 10.65% Out Of 481,514 Calls to Action (CTA) from 324,015 different Wistia hosted videos Source: wistia.com
  119. 119. #convcon @rolandfrasier Power Word CTAs In Videos Convert At Up To 12.22% 67.6% of videos do NOT use Power Word CTAs... But, CTAs using “Free” convert at 12.22% on average. Out Of 481,514 Calls to Action (CTA) from 324,015 different Wistia hosted videos Source: wistia.com
  120. 120. #convcon @rolandfrasier Action Word CTAs In Videos Bump Conversions Up To 300% 58.3% of videos do NOT use Action Word CTAs. But… CTAs using “Sign Up” generate 300% higher conversions than CTRs without action words Out Of 481,514 Calls to Action (CTA) from 324,015 different Wistia hosted videos Source: wistia.com
  121. 121. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Lead Traffic#convcon @rolandfrasier
  122. 122. #convcon @rolandfrasier Use These 5 Interactive Engagement Strategies To Convert Millions Of Visitors Into Leads • Give Them Something They Really Want But Won’t Buy ($500 Value) Giveaways (Enter To Win) Contests (Compete To Win) • Ask Them Their Opinion Polls (Ask 1 Simple Question) Surveys (Ask A Series Of Questions) • Let Them Find Out More About Themselves Quizzes
  123. 123. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #36 Increase Contest Signups #convcon @rolandfrasier
  124. 124. #convcon @rolandfrasierSource: Unbounce.com – 3,000,000 visits across 100 websites
  125. 125. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Social #convcon @rolandfrasier
  126. 126. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #37 Sell Directly With Facebook Messenger #convcon @rolandfrasier
  127. 127. #convcon @rolandfrasier Case Study: DigitalMarketer $800 Ad Spend 300 Chats $4,200+ In Product Sales Source: molly pittman | digitalmarketer.com
  128. 128. #convcon @rolandfrasier Case Study: DigitalMarketer 500%+ ROI On Ticket Sales Source: molly pittman | digitalmarketer.com #convcon @rolandfrasier Messenger Broadcast Using ManyChat App
  129. 129. #tcs2017 facebook.com/RolandFrasierPage#convcon @rolandfrasier $4.55 CAC $10,219 Sales 294% ROI Case Study: Frank Kern For Continuity + Consulting Sales Source: frank kern | frankkern.com
  130. 130. #tcs2017 facebook.com/RolandFrasierPage#convcon @rolandfrasier Using ChatFuel + Messenger For Ecommerce Pre-Sales Source: ryan skelly | socialhacks.io
  131. 131. #tcs2017 facebook.com/RolandFrasierPage#convcon @rolandfrasier Case Study: Realtor For Real Estate Listing Acquisition $0.83 CPL  $27.50 CAC  $3MM Listings  $90,000 Revenue Source: https://www.youtube.com/watch?v=aPP0IxvdW-Q
  132. 132. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Retargeting #convcon @rolandfrasier
  133. 133. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #38 Delay Retargeting Pixel Fires 45 Seconds To Increase Retargeting Conversions #convcon @rolandfrasier
  134. 134. #convcon @rolandfrasierSource: imscalable.com Tool Used: CodeDelay.com Don’t Pixel All Traffic To Your Site.Only Pixel People Who Do Not Bounce After 45 Seconds Assume your site’s bounce rate is 78%. If you pixel everyone + run retargeting ads to all, you’re paying to reach 78% of people who weren’t ever even interested in your site. Delay firing the pixel and only reach people who wanted to be on your site. Case Study: One site went from losing money on retargeting to making 636% ROAS
  135. 135. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #39 Retarget Using Facebook“Bought This Not That” #convcon @rolandfrasier
  136. 136. #convcon @rolandfrasier Use ATool Like Klaviyo To Sync A List/Segment To A Facebook Custom Audience
  137. 137. #convcon @rolandfrasier Use ATool Like Klaviyo To SyncA List Or Segment To A Facebook Custom Audience
  138. 138. #convcon @rolandfrasierSource: Ezra Firestone, SmartMarketer Target Customers Who Purchased Product AAnd/Or B,But Not Product C
  139. 139. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. EMAIL MEMBERSHIP SITE SOCIAL EMAIL TRAFFIC SEGMENTEDPROMOS LANDING PAGES PRODUCT GRID RETARGETING ORGANIC SEARCH RENTED LISTS PAID MEDIA #convcon @rolandfrasier
  140. 140. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #40 Use The 3 Day + 1 Day Cash Machine For Promos #convcon @rolandfrasier
  141. 141. #convcon @rolandfrasier 3 Day and 1 Day Cash Machine 3x Normal Weekend Promo Revenue 6AM: Mail 10% of total list in morning to test 3 subject lines 7AM: Mail 2nd 10% of total list the winning subject line with 2 body copies 8AM: Mail remaining list winning subject line and body copy 3PM: Mail all opens who did not buy and add a big premium. 55% Open Rate 7PM: Scarcity closing email to people who clicked but did not buy
  142. 142. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #convcon @rolandfrasier Thank You Slideshare.com/RolandFrasier

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