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Mobile Apps - Why Agile Project Management Matters

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Irish market research forecasts that €800 million worth of transactions will be conducted through mobile devices in 2012. As smartphones adoption continues to rise, the demand for the development of mobile applications is enormous.

But what are the implications for a project manager working on app projects? How relevant is planning in iterations and launching with a minimal viable product (MVP)?

In this presentation, Roland shows pitfalls when it comes to mobile app development and demonstrates how elements of Agile Project Management can support the success of mobile apps.

Roland is the founder of mApps.ie, a consultancy company that creates mobile apps. He also co-founded AppKickr to deliver affordable mobile apps to SMEs.


This talk was part of the PMI Ireland Event about Mobile Apps and Agile on May 2012.

Irish market research forecasts that €800 million worth of transactions will be conducted through mobile devices in 2012. As smartphones adoption continues to rise, the demand for the development of mobile applications is enormous.

But what are the implications for a project manager working on app projects? How relevant is planning in iterations and launching with a minimal viable product (MVP)?

In this presentation, Roland shows pitfalls when it comes to mobile app development and demonstrates how elements of Agile Project Management can support the success of mobile apps.

Roland is the founder of mApps.ie, a consultancy company that creates mobile apps. He also co-founded AppKickr to deliver affordable mobile apps to SMEs.


This talk was part of the PMI Ireland Event about Mobile Apps and Agile on May 2012.

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Mobile Apps - Why Agile Project Management Matters

  1. 1. Mobile Apps - Why Agile Project Management Matters Roland Gropmair, PMP Monday 18 June 12
  2. 2. Agenda • Introduction • Mobile Apps and Project Managers • Mobile Apps and Agile • Apps for Enterprise Monday 18 June 12
  3. 3. About Me Monday 18 June 12
  4. 4. Monday 18 June 12
  5. 5. Monday 18 June 12
  6. 6. Monday 18 June 12
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  10. 10. Monday 18 June 12
  11. 11. http://mashable.com/2012/02/07/app-economy-boosts-job-growth/ Monday 18 June 12
  12. 12. 315 million iOS Devices Monday 18 June 12
  13. 13. 25 billion iOS Apps downloaded Monday 18 June 12
  14. 14. 550,000 iOS Apps available Monday 18 June 12
  15. 15. $4 billion Amount paid to Apple developers http://www.apple.com/pr/library/2012/03/05Apples-App-Store-Downloads-Top-25-Billion.html Monday 18 June 12
  16. 16. Another huge success - the game Tiny Wings But is that the norm, or the exception? Monday 18 June 12
  17. 17. http://en.wikipedia.org/wiki/Levi_Strauss Monday 18 June 12
  18. 18. http://www.myjewelrybox.com/articles/3_great_gold_rush_adventures/ Monday 18 June 12
  19. 19. Typical Project Team Project Mobile App Designer Backend Owner Developer UX Developer Project Manager Monday 18 June 12
  20. 20. PMBOK Knowledge Areas • Integration Management • Human Resource Management • Scope Management • Communications Management • Time Management • Risk Management • Cost Management • Procurement Management • Quality Management Monday 18 June 12
  21. 21. My Lessons Learned • App Store approval • ‘Prototype’ vs. ‘App Store ready app’ • Network offline Monday 18 June 12
  22. 22. Plan for Phases Labour Launch Listen Loop ‘Four Ls’ ™RG Monday 18 June 12
  23. 23. MVP Minimal Viable Product Monday 18 June 12
  24. 24. ‘If you are not embarrassed, you have waited too long...’ Monday 18 June 12
  25. 25. Software Engineering http://en.wikipedia.org/wiki/Waterfall_model Monday 18 June 12
  26. 26. Agile Method Monday 18 June 12
  27. 27. Development Process • Sprints, daily stand-ups • Source code control • Testing: dedicated team, test book • Project Manager, Steering Committee • International teams Monday 18 June 12
  28. 28. Case Studies - Iterations Monday 18 June 12
  29. 29. AOL Radio in 2008 http://gizmodo.com/ 5084887/gizmodos-20- essential-iphone-apps Monday 18 June 12
  30. 30. Monday 18 June 12
  31. 31. Foursquare in 2009 Monday 18 June 12
  32. 32. 2010 Monday 18 June 12
  33. 33. Monday 18 June 12
  34. 34. Monday 18 June 12
  35. 35. Xcode Monday 18 June 12
  36. 36. Xcode Monday 18 June 12
  37. 37. Xcode Monday 18 June 12
  38. 38. Monday 18 June 12
  39. 39. Apps for Enterprise What’s your mobile strategy? Monday 18 June 12
  40. 40. ‘Enterprises will have to come up with two mobile strategies – one to address the business to employee (B2E) scenario and one to address the business to consumer (B2C) scenario.‘ Gartner: Top 10 Strategic Technologies for 2012 http://www.gartner.com/it/page.jsp?id=1826214 Monday 18 June 12
  41. 41. Percentage of mobile Web users who never or infrequently use the desktop Web US: 25% UK: 22% http://mobithinking.com/mobile-research-casestudy Monday 18 June 12
  42. 42. Mobile Website vs. Apps • Mobile Website runs in the browser - optimized for mobile • Mobile App runs on the device - on the device OS. Distributed via the App Store • Mobile website usually easier & cheaper • Suggestion: serve new users with mobile website; existing customers with mobile app Monday 18 June 12
  43. 43. Case Studies Monday 18 June 12
  44. 44. Monday 18 June 12
  45. 45. Monday 18 June 12
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  48. 48. Monday 18 June 12
  49. 49. Monday 18 June 12
  50. 50. Monday 18 June 12
  51. 51. Summary • Gold rush over - still opportunities • Especially for Project Managers! • Remember iterations: Agile MVP Four-Ls • Enterprise - Huge Potential Monday 18 June 12
  52. 52. MOBILE APPLICATIONS Roland Gropmair, PMP roland@AppKickr.com roland@mApps.ie Monday 18 June 12

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