Irish market research forecasts that €800 million worth of transactions will be conducted through mobile devices in 2012. As smartphones adoption continues to rise, the demand for the development of mobile applications is enormous. But what are the implications for a project manager working on app projects? How relevant is planning in iterations and launching with a minimal viable product (MVP)? In this presentation, Roland shows pitfalls when it comes to mobile app development and demonstrates how elements of Agile Project Management can support the success of mobile apps. Roland is the founder of mApps.ie, a consultancy company that creates mobile apps. He also co-founded AppKickr to deliver affordable mobile apps to SMEs. This talk was part of the PMI Ireland Event about Mobile Apps and Agile on May 2012.