Wall of Shame Documentation


Published on

The story of Facebook Application Wall of Shame

Published in: Technology, Spiritual
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Wall of Shame Documentation

  1. 1. The Story of Wall of Shame Presented by Rokas SAlasevicius Gabe Alatorre Jeff Laretto
  2. 2. What We Thought in the Beginning… <ul><li>“ All the applications on Facebook are about loving friends.” </li></ul><ul><li>“ Let’s create an Evil application. The one that is about hating on something.” </li></ul><ul><li>Wall of Shame </li></ul>Great Idea! It will go viral, we will attract so much attention. I am not sure about it, but we can try…
  3. 3. What Initial Feedback Did We Get? <ul><li>BJ Fogg </li></ul><ul><ul><li>“ I am so NOT impressed by your application…” </li></ul></ul><ul><li>Dave McClure </li></ul><ul><ul><li>“ This application rocks. Cool concept, great potential for virality…” </li></ul></ul><ul><li>Most common answers from online questionnaire </li></ul><ul><ul><li>“ I doubt I would use the application…” </li></ul></ul><ul><ul><li>“ I will not invite my friends to use it…” </li></ul></ul>
  4. 4. The Golden Rule <ul><li>Don’t analyze </li></ul><ul><li>Move on </li></ul><ul><li>Try it </li></ul><ul><li>Let’s do it! </li></ul>
  5. 5. This Is Our Result <ul><li>Choose a topic </li></ul><ul><li>Hate on it </li></ul><ul><li>Tag friends </li></ul><ul><li>Link to it </li></ul><ul><li>Make a list of top 5 hated things </li></ul><ul><li>See popular hate objects </li></ul>
  6. 6. AARRR Basics <ul><li>Acquisition – where do users come from? </li></ul><ul><li>Activation – how do you make them happy with your app? </li></ul><ul><li>Retention – do they come back over time? </li></ul><ul><li>Referral – will they tell their friends about it? </li></ul><ul><li>Revenue – can you monetize any of this behavior? </li></ul>
  7. 7. AARRR in Action <ul><li>Acquisition </li></ul><ul><ul><li>Hey, come and start hating </li></ul></ul><ul><li>Activation </li></ul><ul><ul><li>This is your territory, shame and hate on whoever you want </li></ul></ul><ul><li>Retention </li></ul><ul><ul><li>Hey check out who is the biggest hating object today! </li></ul></ul><ul><li>Referral </li></ul><ul><ul><li>It is more fun to hate on someone together, invite your friends </li></ul></ul><ul><li>Revenue </li></ul><ul><ul><li>Advertising </li></ul></ul>
  8. 8. Acquisition and Activation <ul><li>Various channels </li></ul><ul><ul><li>Mini / news feed – “Jeff has installed the Wall of Shame are you gonna take the lying down?” </li></ul></ul><ul><ul><li>Mini / news feed – “Jeff hates Microsoft. Are you gonna respond?” </li></ul></ul><ul><ul><li>Invite friends page </li></ul></ul><ul><ul><li>Notifications – “Jeff hates on you. Are you gonna respond?” </li></ul></ul>
  9. 9. Activation <ul><li>Appeal – let’s have fun </li></ul><ul><ul><li>Browse the list of most popular hate objects </li></ul></ul><ul><ul><li>Express yourself </li></ul></ul><ul><ul><li>Hate whoever you want </li></ul></ul><ul><ul><li>Link to the object online </li></ul></ul><ul><li>Appeal – let’s have fun </li></ul><ul><ul><li>Browse the list of most popular hate objects </li></ul></ul><ul><ul><li>Express yourself </li></ul></ul><ul><ul><li>Hate whoever you want </li></ul></ul><ul><ul><li>Link to the object online </li></ul></ul>
  10. 10. Retention, Referral, Revenue <ul><li>Hey come and check what’s new </li></ul><ul><ul><li>Hate of the day </li></ul></ul><ul><ul><li>Hate of the week </li></ul></ul><ul><ul><li>Popular by friends </li></ul></ul><ul><ul><li>Popular by network </li></ul></ul><ul><li>Emphasis on the invitation page </li></ul><ul><ul><li>Message “It is more fun to hate on someone together” </li></ul></ul><ul><ul><li>Tagging friends on hate object i.e. my friend hates McKinsey, I tag them to my cause and give strong reason to support </li></ul></ul><ul><li>Revenue </li></ul><ul><ul><li>Advertisements </li></ul></ul>
  11. 11. After Two Weeks <ul><li>Our application sucks… </li></ul><ul><li>We have only several hundred users </li></ul><ul><li>Graphics is terrible </li></ul><ul><li>Users don’t like the concept </li></ul><ul><li>Too early to give up </li></ul><ul><li>Time for Turn Around </li></ul>
  12. 12. Our New Graphics <ul><li>The same concept </li></ul><ul><li>Pictures instead of words </li></ul><ul><li>This looks so much better </li></ul>
  13. 13. Honestly… <ul><li>This is still the same concept </li></ul><ul><li>Our application is not engaging </li></ul><ul><li>People have no incentives to invite others </li></ul><ul><li>Let’s ditch it! </li></ul><ul><li>Let’s move on to something else </li></ul>
  14. 14. <ul><li>END of STORY </li></ul>