I could harrange you with statistics, but I think it’s clear to most of us that this little white box has extraordinary power for all of us. That means when customers and prospects are moving into the consideration process, search often is their partner. So the question I guess is, “do you feel lucky?” We’ll see that luck has very little to do with success.
460,000 new accounts are added each day, which every month totals more than the number of people in the state of Illinois. In the next 12 months Twitter will likely add 180 million accounts, which is the same as the population of the United Kingdom, France and Italy combined.
Now the world of customer engagement is roughly divided into three parts:Owned media, Earned media and Paid media.Paid media is advertising. Earned media is PR, and now with social media it’s what reputation we earn from others talking about us.Owned media a few years ago was our websites. Now its not just a lot of other new channels, but it’s becoming more and more the authentic voice of our company. It us speaking directly to customers and prospects. The more we try to get scale in our messaging the more we give up control of when, where and how that message is received. We lose control of the “context.” Context is the new “reach and frequency.”
15% OF ALL SEARCH TODAY IS MOBILE. AND GOOGLE CONTROLS 97% OF ALL MOBILE SEARCH.
15% OF ALL SEARCH TODAY IS MOBILE. AND GOOGLE CONTROLS 97% OF ALL MOBILE SEARCH. Google also controls 60% of the mobile app advertising market. And if the Android platform, owned by Google, comes to dominate the smartphone market, that will only increase Google’s strength. One possibility is that location based applications like FourSquare and Gowalla begin to change how we use mobile socially to stay in touch with friends and get advice. But with Google search and Google maps so closely tied on mobile phones, Google can command almost $1 billion a year from the mobile ad market.
The Collison of Social, Mobile, Local--and Search
The Fabulous Collison of:The Fabulous Collision of Search, Mobile, Social & Local Social, Local, Mobile – and Search Rohn Jay Miller