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The 25 Minute MBA

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How to ground your projects in real, measurable business value--in 25 minutes.

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The 25 Minute MBA

  1. 1. THE 25 MINUTE MBA <ul><li>How To Anchor Projects in Real Business Results </li></ul>Rohn Jay Miller | AlphaBeta LLC | June 2010
  2. 2. “ A studio is just a f***** tape recorder with a bunch of knobs --John Lennon Rule 1: Business strategy should be simple
  3. 3. VISION PEOPLE PROCESS DATA ISSUES TRACTION
  4. 4. Business plans should be 10 / 20 / 30
  5. 5. ASK THE CLIENT FOR INFORMATION
  6. 6. <ul><li>ORGANIZATION CHART </li></ul><ul><li>INITIATIVES FOR 2010 </li></ul><ul><li>SALES PRESENTATIONS </li></ul><ul><li>MARKETING COLLATERAL </li></ul><ul><li>PROCESSES + PROCEDURES </li></ul><ul><li>LIST OF TOP CLIENTS </li></ul><ul><li>MINUTES FROM MEETINGS </li></ul><ul><li>TOURS </li></ul>
  7. 7. BUSINESS ECO-SYSTEM Wow, it’s not about me…
  8. 8. Rule 3: Define the challenge as a business problem DEFINE THE BUSINESS PROBLEM
  9. 9. MAKE MONEY, REDUCE COSTS
  10. 10. Rule 4: Sell to the boss….and the boss’s boss BETTER WAYS TO SPEND
  11. 11. “ Mutually exclusive, Collectively exhaustive” MECE
  12. 12. MECE: Mutually exclusive, comprehensively encompassing
  13. 13. Frame Organize Collect Understand Synthesize
  14. 14. FRAMING + THE HYPOTHESIS
  15. 15. Don’t be afraid of modeling
  16. 16. “ A spreadsheet is just a piece of paper with a lot of macros + pie charts” --Rohn Jay Miller BUSINESS CASE = DEFENSIBLE PREMISE
  17. 17. Tell the Story TELL THE STORY
  18. 18. <ul><li>Adoption of change curve </li></ul><ul><li>+ “Crossing the chasm” </li></ul>This is where the smartest managers are
  19. 19. The Title of Every Slide Should be an Insight <ul><li>Business plans should be simple + clear </li></ul><ul><li>Save money or increase profits </li></ul><ul><li>Define the problem -- MECE </li></ul><ul><li>Ask the client for information </li></ul><ul><li>Research / Presentations / Management </li></ul><ul><li>Models are good guesses </li></ul><ul><li>Tell the Story </li></ul><ul><li>Cross the Chasm </li></ul>
  20. 20. Books <ul><li>Good to Great </li></ul><ul><li>The McKinsey Mind (+ The McKinsey Engagement) </li></ul><ul><li>The Innovators Dilemma </li></ul><ul><li>Traction </li></ul><ul><li>Presentation Zen </li></ul>
  21. 21. ROHN JAY MILLER Managing Partner AlphaBeta LLC 1801 Dupont Avenue South Minneapolis, MN 55403 +1 (612) 749-0803 [email_address] www.alphabetadesign.com

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