ICFAI Business School Presents
The Business Quiz
Quizmaster – Mitesh Agarwal
Preliminary Round Format
36 Questions in the Prelims
Top 8 teams in the finals
Qn 29 is a Short Visual Connect
Prelims scored carried as is to the finals
Qns 1, 5, 10, 15, 20, 25, 30, 35 are starred (to be
used in case of a tie)
If a question has 2 parts – each part is worth 1
point & not half
In 1984, Richard Saul Wurman & his partner Henry Marks
started this venture by including demos of the newly
released Macintosh computer & Sony Compact Disc.
However, since the venture never made any money, the
person in the picture below (who is often mistaken to be
another famous person in a similar field) took over as
Which “venture” ?
TED (TECHNOLOGY ENTERTAINMENT & DESIGN)
now run by CHRIS ANDERSON (The Sapling
Foundation). He is often confused with the other Chris
Anderson famous for The Long Tail & being the editor
of Wired Magazine.
It is believed that the 16 yr old son of King Hima was
doomed to die on the fourth day of his marriage by a
snake-bite. So, on that day, his worried wife lighted
innumerable lamps all over the place. She also laid all
the ornaments and lots of gold and silver coins in a big
heap at the entrance of her husband's room. She went
on telling stories and singing songs through the night.
When Yama -arrived there in the guise of a Serpent,
the dazzle of those brilliant lights blinded his eyes and
he could not enter the Prince's chamber. So he climbed
on the heap of the ornaments and coins and sat their
whole night listening to the melodious songs. In the
morning, he quietly went away.
So what is celebrated as a result of this?
The wife saved her husband and since then this day of
came to be known as the day of "Yamadeepdaan" and
lamps are kept burning throughout the night in
reverential adoration to Yama, the god of Death –
Being the 13th day – it is called - Dhanteras
His job description is that of an IT Procurement Manager
with the specialization "Statistical analysis and data
reconfiguration", a job which he thoroughly loathed. Once
jokingly called a transponster & an accountant, he
coined a couple of office slang words "WENUS" (Weekly
Estimated Net Usage Systems)and "ANUS" (Annual Net
Finally managed to quit his job and worked as a freelance
writer, specializing in comics.
Who are we talking about?
Dotted for your answering Pleasure!
What is represented (2 word answer please)?
procedure bubbleSort( A : list of sortable items ) defined as:
swapped := false
for each i in 0 to length(A) - 1 inclusive do:
if A[i] > A[i+1] then
swap( A[i], A[i+1] )
swapped := true
2 Parts (1 point each)
Identify her and her most famous role?
What purple & gold colored entity is named after this?
Golden Chariot named after the Stone Chariot in the Vithala
Temple at Hampi. It is marketed by The Luxury Trains, whereas
The Mapple Group handles the hospitality services on the train.
The Golden Chariot offers accommodation in 44 cabins in 11
coaches that are named after dynasties that ruled the region:
Kadamba, Hoysala, Rashtrakuta, Ganga, Chalukya, Bahamani, Adil
Shahi, Sangama, Satavahana, Yadukula and Vijayanagar. The train
offers a 7-day/8-night tour of Bangalore, Kabini, Mysore, Hassan,
Hospet, Badami and Goa, before returning to Bangalore.
Known in India for a more eclectic brand of
confectionary, which Italian confectionary giant owns
the brands below?
Written in a mock 19th-century style and illustrated
with 19th-century engravings from Punch, a British
humorous magazine, the book was an instant hit. The
author’s corollary stated: …“The cream rises until it
sours.” Although he applied the concept first to the
educational world with which he was familiar, it was
not long before industrial organizations realized that it
applied just as well to many of them.
Identify the book?
The Peter Principle – by Laurence J Peter & Raymond
This company once owned iconic brands like Burger
King Pillsbury although they were in a different field of
Their name is formed from the Latin word for day and
the Greek world for World, symbolizing the use of the
company's brands every day, everywhere.
Latin for Day – Dia
Greek for World - World
Who came up with this
ad & when? (no part
This Indian entity named their second best known
product after the Marathi word for ‘rabbit’.
This was an ambitious attempt at brand extension
considering their mascot for the more famous product
was a rabbit.
Sri Mahila Gram Udyog famous for Lijjat Papad named
SASA Detergent powder (their brand mascot is a
If it is Dalal Street for BSE, Wall Street for the NYSE,
what is it for the London Stock Exchange?
What portmanteau word is used when co-workers sit
around trying to figure out who is at fault for a missed
deadline or botched project.
Example - “The client wasn’t happy. You know the boss
will want to have a _____________________ session.”
Bird & Company – a large shipping conglomerate (now
part of the Orissa Mineral Development Corp) has
decided to relist on the Calcutta Stock Exchange this year.
When listed it will be the most valued stock on the
exchange (Approx Rs. 20000/- per share).
Which one time freight executive (circa 1967) was their
most famous employee?
According to the Guinness Book of World Records, the
smallest advertisement ever was of the size 100 micron
X 100 micron placed on the knee-band of a bee in the
This was to launch a particular web site. Which one?
What idea now popular thanks to the advent of
Linux/Wikipedia/Apache/Java etc was theoretically
conceived by British scientist Francis Galton in 1906 at
a country fair where approx 800 people were asked to
guess the weight of an ox? All of them were off the
mark but their average was just 1 pound lower than
the correct answer.
Crowd Wisdom manifesting itself as Crowd Sourcing
Who is set to become the world’s first “Carbon
Billionaire” by investing in green companies / green
enablement companies like Silver Spring Networks?
This was the first Ad thanks to a guy named Matt
Harding who went around the world doing this dance
Part A – Advertiser
Part B- What was unique?
Part A – VISA
Part B- First Youtube Video to become an ad
Visa marketing executives saw this dance viral video on
YouTube and invited Matt Harding to actual go around
the world filming various people doing the dance step.
This is considered one of Visa’s finest ad campaigns.
Logo design contest –
The only criteria is - You have to use the rocket-ship!
Prize - Get $500, a ticket to the Worldcon and signed
Neil Gaiman books (American Gods, Coraline , Fragile
Things & A Study in Emerald)
Judges are Neil Gaiman, Chip Kidd, Geri Sullivan and
Irene Gallo (art-director for Tor).
Logo for what?
When he switched to his eventual profession in 1955,
he was India’s highest paid advertising creative
director. As a visual desginer he designed covers for
many books, including Jim Corbett's Maneaters of
Kumaon, and Jawaharlal Nehru's Discovery of India.
Who are we talking about?
6 Visuals connected by a theme
If you Guess in first 3 visuals, +2 (negative
If you Guess in next 3 visuals, +1 (negative
Please write the Theme in the box
provided (Qn Number 29)
Do not shout the answer out – The Theme
No need to identify the individual visuals
Many banks in post-Renaissance Europe issued small,
porcelain "borrower's tiles" to their creditworthy
customers. Like credit cards, these tiles were imprinted
with the owner's name, his credit limit, and the name
of the bank. Each time the customer wanted to borrow
money, he had to present the tile to the bank teller,
who would compare the imprinted credit limit with
how much the customer had already borrowed. If the
borrower were past the limit, the teller did something
to ensure the status was updated.
This practice led to a commonly used business word.
The teller "broke" the tile on the spot.
Hence the usage of “Going Broke”
Originally started out as a tractor building company in
Italian village of Sant'Agata Bolognese. However, the
founder‘s priorities changed when he went to meet
Enzo Ferrari at the Ferrari factory to complain about
the quality of the clutch in his Ferrari 250. It has been
acquired by Chrysler and Megatech and is currently
owned by Audi.
Their tagline for over a 100 years has been
Note by Note quality
Endorsed by legends like Marcus Robers, Harry
Connick and Bill Charlap, it has 12000 parts, 115
different patents and needs atleast 450 people to