Actually, yes. But our new
Non-Obvious Guide series
is real – and it is filled with
useful advice written by
actual experts in a smart
and approachable way.
/// IS THIS BOOK A JOKE?
Some people believe anyone can and should write a
book. That’s why it’s so hard to find a good one.
The truth is writing a good naan-fiction book (see what
we did there?) actually takes talent and expertise.
We “wrote” this quirky book over a long weekend as a
joke. And we intentionally published it on April 1st (April
Fools Day). We wanted to poke a little fun at the idea that
you can call just about anything a book these days.
Yet despite this fact, we still believe there is a hunger for
great advice in a book format. Advice that helps you
decide what to do and makes you smarter. Advice that
doesn’t treat you like a dummy or an idiot.
That’s why we created the Non-Obvious Guide Series.
And why we chose this book as our naan-obvious way
to introduce the series to you.
/// WHY WE WROTE THIS BOOK
The goal of the Non-Obvious Guide series is
to provide actually useful insights from real
experts, delivered through short advice
guides that offer exactly what you
need in the moment to get
About The Series:
Like Having Coffee With An Expert
Rohit Bhargava is currently the founder of the
Non-Obvious Company and a popular keynote
speaker on trends and storytelling. Before
becoming an entrepreneur, he spent 15 years
leading brand strategy for Ogilvy and Leo
Burnett. Rohit is the Wall Street Journal best
selling author of six business books and also
teaches storytelling at Georgetown University.
And he loves naan, of course.
Chhavi Arya is the co-founder of Ideapress
Publishing and a marketing + social media
strategist. She previously spent a decade
teaching elementary school in Canada. Chhavi
currently works to support several naan-profit
organizations that work to empower women
and children around the world. This is her first
book … and she loves naan too.
/// ABOUT THE AUTHORS
If you enjoyed this book, please
share it with the tag #nonobvious!
(It is the yeast you could do).
For more information about this series, or to join our
early reader program for upcoming titles – contact us!
We Publish Brilliant Business Books