KEYNOTE #1 – LEADERSHIP + TRUST
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THE BELIEVABILITY CRISIS
HOW TO BE MORE TRUSTED IN A WORLD FILLED
WITH FAKE NEWS AND “ALTERNATIVE FACTS”
We are living in a time when it is harder to earn trust than ever before. People skip
ads, mistrust brands and believe marketing is out to manipulate them. So what does it
take to build trust in the midst of this modern believability crisis? This talk will reveal
the five fundamental secrets of building trust, growing reputation and inspiring more
belief in your brand and yourself as a leader.
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