John D Rockefeller – the world’s first billionaire.
Like many billionaires, he didn’t have a great reputation and it got a lot worse in 1914 when 19 coal workers were killed by the National Guard.
Much like the crisis of today, he decided to hire a world renowned PR consultant, Ivy Ledbetter Lee – often considered the founder of modern
Rockefeller gave dimes to people on the street, which completely reinvented his image.
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ChristianRinges – Norwegian Millionaire
Likeonomics: The Book
LikeonomicsA New Book On How To Survive The Modern Believability Crisis<br />Rohit Bhargava<br />Author, Personality Not Included <br />SVP, Global Strategy & Marketing, Ogilvy<br />Professor Of Marketing, Georgetown University<br />@rohitbhargava<br />#likeonomics<br />The Official Launch<br />Presentation From:<br />
THE BIG QUESTION:<br />#Likeonomics<br />In our society of constant manipulation, how can brands survive the believability crisis?<br />2<br />
In 1914, John D. Rockefeller had a big reputation problem.<br />3<br />
It got a lot worse after the “Ludlow Massacre” where 19 people were killed.<br />4<br />
So he hired the “father of modern PR” – Ivy Ledbetter Lee to help.<br />5<br />
Lee suggested Rockefeller hand out dimes to people on the street to repair his image.<br />6<br />
Nearly 100 years later, this culture of “spin” has only gotten worse – fueling a modern believability crisis.<br />7<br />