Likeonomics: The Book

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The official book launch presentation for LIKEONOMICS - a new book on how to be more believable. Presented at the Mashable Connect conference in Orlando, Florida on May 13th.

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  • John D Rockefeller – the world’s first billionaire.
  • Like many billionaires, he didn’t have a great reputation and it got a lot worse in 1914 when 19 coal workers were killed by the National Guard.
  • Much like the crisis of today, he decided to hire a world renowned PR consultant, Ivy Ledbetter Lee – often considered the founder of modern
  • Rockefeller gave dimes to people on the street, which completely reinvented his image.
  • Misleading claims
  • Misleading claims
  • Has been posting videos of songs for the last 4 years#18 Most Subscribed Musician in UK with more than 70,000 subscribersVideos have been viewed more than 27 million timesOpened for Shakira in Brazil in November of last year
  • ChristianRinges – Norwegian Millionaire
  • Misleading claims
  • Likeonomics: The Book

    1. 1. LikeonomicsA New Book On How To Survive The Modern Believability Crisis<br />Rohit Bhargava<br />Author, Personality Not Included <br />SVP, Global Strategy & Marketing, Ogilvy<br />Professor Of Marketing, Georgetown University<br />@rohitbhargava<br />#likeonomics<br />The Official Launch<br />Presentation From:<br />
    2. 2. THE BIG QUESTION:<br />#Likeonomics<br />In our society of constant manipulation, how can brands survive the believability crisis?<br />2<br />
    3. 3. In 1914, John D. Rockefeller had a big reputation problem.<br />3<br />
    4. 4. It got a lot worse after the “Ludlow Massacre” where 19 people were killed.<br />4<br />
    5. 5. So he hired the “father of modern PR” – Ivy Ledbetter Lee to help.<br />5<br />
    6. 6. Lee suggested Rockefeller hand out dimes to people on the street to repair his image.<br />6<br />
    7. 7. Nearly 100 years later, this culture of “spin” has only gotten worse – fueling a modern believability crisis.<br />7<br />
    8. 8. 8<br />
    9. 9. In contrast, Ana Free is a singer who launched her career through YouTube, where she has over 27 million views. <br />9<br />
    10. 10. What is Likeonomics?<br />10<br />
    11. 11. Likeonomics<br />explains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.<br />11<br />
    12. 12. Likeonomics is simple.<br />12<br />
    13. 13. Likeonomics is human.<br />13<br />
    14. 14. Likeonomics is brutally honest.<br />14<br />
    15. 15. Likeonomics is emotional.<br />15<br />
    16. 16. #Likeonomics<br />The new global currency isn’t made of paper, it’s made of relationships.<br />16<br />
    17. 17. Thank you!<br />Visit www.likeonomics.com for an exclusive sneak peek at my upcoming book.<br />Twitter:<br />@rohitbhargava<br />1st Book Website:<br />www.readpni.com<br />

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