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LikeonomicsA New Book On How To Survive The Modern Believability Crisis<br />Rohit Bhargava<br />Author, Personality Not Included <br />SVP, Global Strategy & Marketing, Ogilvy<br />Professor Of Marketing, Georgetown University<br />@rohitbhargava<br />#likeonomics<br />The Official Launch<br />Presentation From:<br />

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THE BIG QUESTION:<br />#Likeonomics<br />In our society of constant manipulation, how can brands survive the believability crisis?<br />2<br />

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In 1914, John D. Rockefeller had a big reputation problem.<br />3<br />

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It got a lot worse after the “Ludlow Massacre” where 19 people were killed.<br />4<br />

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So he hired the “father of modern PR” – Ivy Ledbetter Lee to help.<br />5<br />

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Lee suggested Rockefeller hand out dimes to people on the street to repair his image.<br />6<br />

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Nearly 100 years later, this culture of “spin” has only gotten worse – fueling a modern believability crisis.<br />7<br />

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In contrast, Ana Free is a singer who launched her career through YouTube, where she has over 27 million views. <br />9<br />

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What is Likeonomics?<br />10<br />

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Likeonomics<br />explains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.<br />11<br />

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Likeonomics is simple.<br />12<br />

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Likeonomics is human.<br />13<br />

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Likeonomics is brutally honest.<br />14<br />

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Likeonomics is emotional.<br />15<br />

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#Likeonomics<br />The new global currency isn’t made of paper, it’s made of relationships.<br />16<br />

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Thank you!<br />Visit www.likeonomics.com for an exclusive sneak peek at my upcoming book.<br />Twitter:<br />@rohitbhargava<br />1st Book Website:<br />www.readpni.com<br />