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Likeonomics: The Book

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The official book launch presentation for LIKEONOMICS - a new book on how to be more believable. Presented at the Mashable Connect conference in Orlando, Florida on May 13th.

Published in: Education, Business

Likeonomics: The Book

  1. 1. LikeonomicsA New Book On How To Survive The Modern Believability Crisis<br />Rohit Bhargava<br />Author, Personality Not Included <br />SVP, Global Strategy & Marketing, Ogilvy<br />Professor Of Marketing, Georgetown University<br />@rohitbhargava<br />#likeonomics<br />The Official Launch<br />Presentation From:<br />
  2. 2. THE BIG QUESTION:<br />#Likeonomics<br />In our society of constant manipulation, how can brands survive the believability crisis?<br />2<br />
  3. 3. In 1914, John D. Rockefeller had a big reputation problem.<br />3<br />
  4. 4. It got a lot worse after the “Ludlow Massacre” where 19 people were killed.<br />4<br />
  5. 5. So he hired the “father of modern PR” – Ivy Ledbetter Lee to help.<br />5<br />
  6. 6. Lee suggested Rockefeller hand out dimes to people on the street to repair his image.<br />6<br />
  7. 7. Nearly 100 years later, this culture of “spin” has only gotten worse – fueling a modern believability crisis.<br />7<br />
  8. 8. 8<br />
  9. 9. In contrast, Ana Free is a singer who launched her career through YouTube, where she has over 27 million views. <br />9<br />
  10. 10. What is Likeonomics?<br />10<br />
  11. 11. Likeonomics<br />explains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.<br />11<br />
  12. 12. Likeonomics is simple.<br />12<br />
  13. 13. Likeonomics is human.<br />13<br />
  14. 14. Likeonomics is brutally honest.<br />14<br />
  15. 15. Likeonomics is emotional.<br />15<br />
  16. 16. #Likeonomics<br />The new global currency isn’t made of paper, it’s made of relationships.<br />16<br />
  17. 17. Thank you!<br />Visit www.likeonomics.com for an exclusive sneak peek at my upcoming book.<br />Twitter:<br />@rohitbhargava<br />1st Book Website:<br />www.readpni.com<br />

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