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15 Marketing & Business Trends That Matter In 2012
THE 2012 NON-OBVIOUS TREND REPORT:
RT @rohitbhargava - 2012 Trend #14: Changesourcing is crowdsourcing
evolved, where people collaborate to achieve real change.
14. Changesourcing
SUMMARY
Crowdsourcing has certainly reached a level
of maturity and even mainstream approval
through the ubiquity of information based
services like Wikipedia. The concept is now
being expanded beyond the realm of
information sharing.
Crowdsourcing itself is evolving beyond
information sharing to a point where people
can use the collaborative power of a crowd to
achieve personal, social or political change -
Changesourcing.
This means more than just getting your film
idea funded. Changesourcing could lead to
unexpected medical breakthroughs, game
changing entrepreneurs launching their
companies, revolutions overthrowing
governments and other big changes which
can impact the world we live in.
EXAMPLE:
Self Reported Clinical Trials
In April of 2011, a group of over 500
patients suffering from ALS experimented
with an unapproved lithium carbonate
treatment – and reported their results
through the site PatientsLikeMe.com. It set
off a debate on patient empowerment –
but look for more examples in 2012 of
extreme collaboration like this.
EXAMPLE:
Peerbackers.com
What Kickstarter did for helping get
creative efforts funded is the mission
behind this startup which is one example
of a new slate of companies that Inc
Magazine dubbed S2S – startup to
startup businesses. With Peerbacker,
you can get the idea for your new
business funded.

Published in: Business, News & Politics
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