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RT @rohitbhargava - 2011 Marketing Trend #6: Visualized Data – Complex data
becomes a strong marketing asset through visualization.
6. Visualized Data
SUMMARY
The real time stream of sentiment on any
topic readily available online is leading to a
vast amount of data so dense that it can be
virtually useless. To make sense of it, more
and more event managers, news
organizations and brands are turning to data
visualization as a way to leverage the data
and tell a clearer story.
A growing number of marketing agencies are
offering data visualization capabilities and
this is a niche that will continue to grow
tremendously in 2011, for everything from
sharing real time sentiment with consumers
to creating better and more compelling
visuals for senior management to keep or
increase marketing budgets for the rest of
the year.
EXAMPLE:
52nd Annual GRAMMY Awards
Earlier in the year, the GRAMMYs used social
media more actively as a part of their show –
and relied heavily on data visualization as a
way to show fan sentiments, enable live
voting and generally add more visual interest
to
the data they already had.
EXAMPLE:
CNN’s Magic Election Wall
As the mid-term elections came around
in the US, it was another opportunity to
show on a national stage the importance
of visualizing complex data – and CNN
had their touch screens ready. For hours
their anchors moved votes around and
projected results with visualization.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:

Published in: Business, News & Politics
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