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RT @rohitbhargava - 2011 Marketing Trend #14: Addictive Randomness–
Random content creates unexpectedly engaging consumer experiences.
14. Addictive Randomness
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
More than the transactional moments of life,
there is a power in randomness that some
marketers have realized in the past. In 2010,
this fact had a few ongoing examples as well
as brands like the Red Cross taking
advantage of it for a specific campaign – as
well as sites like BrandTags exploring brand
perceptions by getting people to randomly
associate words with brands.
As social media continues to take an
increasing role in marketing efforts for
brands, this addictive power of random
content is going to lead to more consumer
generated campaigns where people can add
content to a central archive that anyone can
browse – creating a new engagement
opportunity for brands.
EXAMPLE:
Red Cross: Why The Heck
Should I Give?
Considering giving, but haven’t quite done it
yet? This site is devoted to getting you past
that last hurdle by offering reasons to give
along with the ability to see more random
reasons with each click. The interface is
addictive, engaging and viral.
EXAMPLE:
PostSecret.com
A classic example of randomness, PostSecret
is a community art project featuring the
secrets of strangers. Anyone who visits the site
immediately understands why compelling
content presented randomly can be so
addictive, as these secrets offer an irresistible
window into each of our humanity which we
can’t help reading.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:

Published in: Business, News & Politics
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