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RT @rohitbhargava - 2011 Marketing Trend #11: Employees As Heroes – Large
and small brands demonstrate humanity by featuring employee stories.
11. Employees As Hereos
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
A trend that has been on the rise for the last
two years now is the idea of featuring
employees as heroes. It has become
common in the tech industry, with leading
brands like Intel and IBM focusing on the
world changing efforts of their employees.
Best Buy has focused on their people as a
way to compete on more than just price, and
Pfizer has created engaging employee stories
to aid with humanizing their brands and
supporting recruitment efforts.
In 2011, the idea of humanizing brands will
continue to take shape through more and
more companies realizing the value they have
in their employees and featuring them not
only as heroes in TV ads, but also as story
anchor points in describing what they do to
the world.
EXAMPLE:
Intel Sponsors Of The Future
This series of humorous ads with taglines like
“our rock stars aren’t like your rock stars” not
only exemplified what Intel was all about
through telling employee stories … it also
awakened a latent sense of pride among Intel
employees about the world changing
potential and nature of their work.
EXAMPLE:
IBM Smarter Planet
With the declaration of “I’m an IBM’er” –
this campaign offers a vision for what
impact IBM can have on the world
through uniting their employees behind
the idea of a “smarter planet.” The
voices in the ads are meant to be the
employees sharing what they are each
working on to change the world.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:

Published in: Business, News & Politics
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