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Brand management

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Brand management

  1. 1.
  2. 2. What is a brand?<br />
  3. 3.
  4. 4. Consumer’s point of view<br />
  5. 5. Manufacturer’s point of view<br />
  6. 6. Concepts in Brand Management<br />Elements of Branding<br />
  7. 7. Brand Building Blocks<br />
  8. 8. QUALITY<br />Quality<br />Vital ingredient of good brand<br />Core benefits must be delivered well<br />
  9. 9. Positioning<br />Creating an image in customers mind<br />Repositioning<br />Brand tries to change its market position to reflect a change in consumer’s tastes. <br />
  10. 10. Long term perspective<br />Need to invest into brand over long term<br />
  11. 11. Internal marketing<br />To motivate employees at all management levels to deliver a satisfying customer experience<br />
  12. 12. Credibility<br />Customers trust and belief.<br />Well Blended Communications<br />Communicating clearly in <br /> minds of target audience.<br />
  13. 13. Qualities of good Brand<br />
  14. 14. Strongest Brands !!<br />
  15. 15. Any Questions ??<br />

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