Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pinterest im Restaurant-Marketing

1,799 views

Published on

Dieser praxisorientierte Artikel erläutert wie Pinterest im Restaurant-Marketing eingesetzt werden kann und gibt Tipps & Tricks! Für Hotels verwendbar!

Published in: Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Pinterest im Restaurant-Marketing

  1. 1.      Pinterest im Restaurant-Marketing!         Quelle: www.rohinie.eu     ROHINIE.COM Limited . 6 Bath Street . Ashby de la Zouch . LE65 2FH . UK Registered in England and Wales No. 7590879 Telefon: +44 1530 588476 E‐Mail: blog@rohinie.com Twitter: @rohiniecomde Internet: www.rohinie.com (english) & www.rohinie.eu (deutsch)  
  2. 2.     Nach vielen Erläuterungen und Informationen zu Pinterest ist es an der Zeit auch einmal indie Praxis zu gehen. In diesem Betrag möchten wir heute einmal ganz praktische Tipps gebenwie ein Restaurant Pinterest im Marketing einsetzen kann.Zeigen Sie Ihre Menüs, Ihre Ausstattung & Ihr Personal!Die beste Möglichkeit Pinterest im Restaurant-Marketing zu nutzen ist es, eindrucksvolle undprofessionelle Fotos vom eigenen Ambiente, den Menüs, den Mitarbeitern und derVeranstaltungsräume zu präsentieren.Organisieren Sie Ihren Auftritt in unterschiedlichen Boards, je nach Kategorie.Möglichkeiten, die sich anbieten, sind z.B. die Lage und Umgebung, die Außengastronomie,der Innenbereich, Essen und Trinken, besondere Veranstaltungsräume, die freundlichenMitarbeiter besonders natürlich der Chef/die Chefin, Events, und noch einiges mehr, je nachindividuellen Möglichkeiten – diese Vorschläge erheben keinen Anspruch aufVollständigkeit.Auf diese Weise erstellen Sie eine reichhaltige Geschichte in Bildern und werden dieNeugierde Ihrer Online-Besucher wecken.Haben Sie einen hochwertigen Weinkeller? Vergessen Sie nicht Fotos Ihrer besten Weine ineinem eigenen Board zu veröffentlichen.Fotografieren Sie Ihre Gerichte. Haben Sie besondere Angebote für Kinder und Senioren?Erwähnen Sie diese expliziet mit Angabe des Preises in eigenen Boards.Zeigen Sie Ihre Veranstaltungen und Veranstaltungsräume!Veröffentlichen Sie hochwertige Fotos von Veranstaltungen, die in Ihren Räumen oder IhrerAußengastronomie gemacht wurden. Die Betrachter bekommen auf diese Weise schnell Ideenwie Sie Ihre eigenen Veranstaltungen, von der Silberhochzeit bis zum Verkäuferseminar, beiIhnen und in Ihren Räumlichkeiten arrangieren können.Dies funktioniert auch sehr gut für saisonale Anlässe im Sommer auf der Terrasse bzw. imBiergarten oder zum Jahreswechsel in festlichem Umfeld.Stellen Sie auch unbedingt sicher, dass Sie zeigen, welche herrlichen Aussichten auf dieUmgebung es von verschiedenen Räumen Ihres Restaurants aus gibt.Maximieren Sie die SEO-Vorteile!  ROHINIE.COM Limited . 6 Bath Street . Ashby de la Zouch . LE65 2FH . UK Registered in England and Wales No. 7590879 Telefon: +44 1530 588476 E‐Mail: blog@rohinie.com Twitter: @rohiniecomde Internet: www.rohinie.com (english) & www.rohinie.eu (deutsch)  
  3. 3.    Wenn Sie Ihre Fotos in Pinterest präsentieren und mit dem passenden Link zurück zurInternetseite versehen bekommen Sie erstklassige SEO-Möglichkeiten für mehr Traffic aufIhrer Seite. Diese Backlinks werden noch hochwertiger wenn die Qualität Ihrer Fotos dieBesucher dazu verleitet sie per Repin auch in den eigenen Boards zu präsentieren.Verwenden Sie in Ihren Beschreibungen aussagekräftige Schlüsselwörter, die Ihre Besucherdazu verleiten, auch Ihre WEB-Seite zu besuchen. Sie können Ihren Pinterest-Account auchmit Ihrem Facebook- und Ihrem Twitter-Account verbinden und Ihre Fotos über diese beidenNetzwerke bekannt machen.Alle diese Anstrengungen werden Ihnen helfen mehr Traffic auf Ihre WEB-Seite zubekommen und deren Ranking in der organischen Suche zu verbessern.Erstellen Sie Pins die begeistern!Vermeiden Sie langweilige Fotos aus der reinen Verkäufersicht. Denken Sie an dieGastronomie in südlichen Ländern. Sehr oft werden auf Grund der Sprachprobleme auf denSpeisekarten oder am Eingang eindrucksvolle Fotos von den Hausspezialitäten undAngeboten gezeigt. Versuchen Sie Ihren Interessanten den Geschmack Ihrer Gerichte zuvermitteln.Bieten Sie einen echten Mehrwert. Verlinken Sie bei dem einen oder anderen Gericht zu einerRezeptseite auf Ihrer WEB-Seite. Ihre Besucher werden diesen Zusatzservice zu schätzenwissen und Sie noch lieber besuchen um das Original und die Eigenproduktion zuvergleichen. Dieser Trick wird Sie in jedem Falle ins Gespräch bringen und die Anzahl derRepins erhöhen.Zeigen Sie Geschichten!Die Menschen werden immer wieder fasziniert wenn sie den Weg von den Zutaten zumfertigen Gericht sehen. Zeigen Sie per Fotogeschichte wie die Zutaten im Rohzustandaussehen, wie sie Schritt für Schritt verarbeitet werden und zum fertigen Gericht reifen.Lange und schmale Fotokompositionen, die oben mit dem Anfang beginnen, am unteren Endedas fertige Produkt und dazwischen die einzelnen Schritte zeigen, sind auf Pinterest sehrbeliebt. Diese Art von Fotokompositionen ist zwar etwas aufwendiger als ein Einzelfoto, derErfolg lohnt aber den Aufwand.Denken Sie auch an kurze Videos die Sie und Ihr Restaurant sowie Ihre Spezialitätenpräsentieren. Videos sind auf Pinterest sehr beliebt.  ROHINIE.COM Limited . 6 Bath Street . Ashby de la Zouch . LE65 2FH . UK Registered in England and Wales No. 7590879 Telefon: +44 1530 588476 E‐Mail: blog@rohinie.com Twitter: @rohiniecomde Internet: www.rohinie.com (english) & www.rohinie.eu (deutsch)  
  4. 4.    Es muss nicht alles auf einmal gezeigt werden. Gehen Sie Schritt für Schritt vor und bietenSie durch neue Pins und/oder Boards Ihren Besuchern immer wieder einen Grund IhrenPinterest-Auftritt zu besuchen.Fazit: So wie jedes andere Netzwerk auch ist Pinterest für die 2-Wege-Kommunikationgedacht. Beachten Sie was Ihr Publikum mag und sich wünscht. Reagieren Sie so zeitnah wiemöglich auf Kommentare. Pinterest ist perfekt um Sie und Ihr Restaurant mit faszinierendenBildern zu präsentieren. Im digitalen Zeitalter ist es weder schwer noch teuer ansprechendeFotos zu publizieren und Ihr Restaurant auf diese Weise in der Öffentlichkeit noch bekannterzu machen.Mit etwas gutem Willen können diese Tipps natürlich auch in anderen Branchen wie Hotelsangewandt werden – im Zweifel fragen Sie uns, wir beraten Sie gerne und stehen bei derUmsetzung mit Rat und Tat zur Seite. Klicken Sie einfach auf Kontakt – wir sind für Sie da!Wenn Ihnen diese Tipps gefallen haben empfehlen Sie uns bitte weiter. Vielen Dank.   Mehr Informationen: www.rohinie.eu   ROHINIE.COM Limited . 6 Bath Street . Ashby de la Zouch . LE65 2FH . UK Registered in England and Wales No. 7590879 Telefon: +44 1530 588476 E‐Mail: blog@rohinie.com Twitter: @rohiniecomde Internet: www.rohinie.com (english) & www.rohinie.eu (deutsch)  

×