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Beyond a Trend:How Scientists Use Social Media                             Jessica Rohde M.S. Student, University of Washi...
I started college in 2004,    the year facebook   became available on    college campuses.    I took to it quickly.       ...
Juvenile Lemon Shark                                       Turks & Caicos Islands                                         ...
By the time I graduated, I thought all social media was     about sharing trivial things about yourself...                ...
By the time I graduated, I thought all social media was     about sharing trivial things about yourself...                ...
here       graphic: whattheklout.virb.com
here       graphic: whattheklout.virb.com
here       graphic: whattheklout.virb.com
here       graphic: whattheklout.virb.com
here       graphic: whattheklout.virb.com
here       graphic: whattheklout.virb.com
In graduate school, I was surprised to discoverhow little most people understand about science.
“To the best of your knowledge, what proportion of climate   scientists think that global warming is happening?”Leiserowit...
“To the best of your knowledge, what proportion of climate   scientists think that global warming is happening?”          ...
Then I met Liz,a science communication professional...                         Liz Neeley               Assistant Director...
Me: Liz, how can I be a betterscience communicator?
Me: Liz, how can I be a betterscience communicator?Liz: Are you on twitter?
Me: Liz, how can I be a betterscience communicator?Liz: Are you on twitter?Me: No....
Me: Liz, how can I be a betterscience communicator?Liz: Are you on twitter?Me: No....Liz: Why not?
Me: Liz, how can I be a betterscience communicator?Liz: Are you on twitter?Me: No....Liz: Why not?I decided my personal bi...
600                                                                                      500                              ...
600                                                                                       500Whether we like it or not,   ...
vs.urbanliteraryreview.com
vs.• >60,000 character limit             • 140 characters limit          urbanliteraryreview.com
vs.• >60,000 character limit                • 140 characters limit•“friends”                               •“followers”   ...
vs.• >60,000 character limit                • 140 characters limit•“friends”                               •“followers”• p...
vs.• >60,000 character limit                • 140 characters limit•“friends”                               •“followers”• p...
vs.• >60,000 character limit                • 140 characters limit•“friends”                               •“followers”• p...
vs.group of friends                    cocktail party    urbanliteraryreview.com
vs.      group of friends                                              cocktail party           We all go to a cocktail pa...
How is twitter useful to scientists?
How is twitter useful to scientists?LEARN•eavesdropping•crowd-source•collect data
How is twitter useful to scientists?LEARN          TEACH•eavesdropping • share resources•crowd-source • tell stories•colle...
How is twitter useful to scientists?LEARN           TEACH              NETWORK•eavesdropping • share resources • meet new ...
How is twitter useful to scientists?NETWORK             LEARN            TEACH• meet new people     •eavesdropping • share...
How is twitter useful to scientists?NETWORK             LEARN            TEACH• meet new people     •eavesdropping • share...
traditional media   social media
traditional media   social media
traditional media   social media
traditional media   social media
traditional media               social media               conversation is key
My “handle”@RockyRohde     “hashtag” #Rest12
I met some interesting scientists on twitter.   What do they tweet about? (hint: not donuts)
Neil deGrasse TysonAstrophysicist, American Museum of Natural HistoryAuthor: Space Chronicle, The Pluto Files             ...
Neil deGrasse TysonAstrophysicist, American Museum of Natural HistoryAuthor: Space Chronicle, The Pluto Files             ...
But you don’t have to be famous to benefit from social media...
Joshua DrewPost-doc at the Field Museum of Natural History, Chicago                                                       ...
Joshua DrewPost-doc at the Field Museum of Natural History, Chicago                                                       ...
Professors can share twitter responsibilitiesamong lab members, or use it in the classroom.
Steven: @sr320Steven Roberts                        Roberts lab: @genefishAssistant ProfessorUniversity of Washington Schoo...
Steven: @sr320Steven Roberts                        Roberts lab: @genefishAssistant ProfessorUniversity of Washington Schoo...
Octopus larvae video on YouTube
Get creative! Maybe you aren’t the focus...     your study species or system is.
Where’s Domino?Whale shark Rhincodon typus                              @wheres_domino
Where’s Domino?Whale shark Rhincodon typus                                      @wheres_dominoBehind the tweets:          ...
Those examples are all very active on twitter,but you can gain much from twitter with little effort.
Continuum of social media styleslistening,         participating +         creating  casual              sharing          ...
Continuum of social media styles listening,                              participating +   creating   casual              ...
Continuum of social media styles listening,                              participating +   creating   casual              ...
Continuum of social media styles listening,                              participating +   creating   casual              ...
Now I use social media to share my research.I study salmon migration, so my posts are a little fishy.                    he...
herehere       graphic: whattheklout.virb.com
reading this article about salmon migration (link)herehere                                              graphic: whatthekl...
reading this article about salmon migration (link)       this interactive map that shows where tagged animals are (link)he...
reading this article about salmon migration (link)       this interactive map that shows where tagged animals are (link)  ...
reading this article about salmon migration (link)       this interactive map that shows where tagged animals are (link)  ...
reading this article about salmon migration (link)       this interactive map that shows where tagged animals are (link)  ...
reading this article about salmon migration (link)       this interactive map that shows where tagged animals are (link)  ...
You can access the data on your activity      for most social media sites.
tweetreach.com
Distribution of @RockyRohde followers                               @RockyRohde Follower MapAsia 9Africa 2N. America 214S....
Think a step further...can social media help you fund your research?
Crowdfunding ScienceAn extension of the fundraising model that charities use to gather small donations fromlots of people,...
Crowdfunding ScienceAn extension of the fundraising model that charities use to gather small donations fromlots of people,...
Crowdfunding ScienceAn extension of the fundraising model that charities use to gather small donations fromlots of people,...
Lauren’s SciFund video on YouTube
Crowdfunding science: #SciFund, petridish.org
Take HomeSocial media (twitter especially) can help... • increase the public understanding of science • build your network...
Thanks to all who have supported my tweeting.       U of WA         WA-BC AFS             Inspirational  Jennifer Davison ...
All resources mentioned can be found on our wiki      http://restoration2012.wikispaces.com/
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
Beyond a Trend: How Scientists Use Social Media
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Beyond a Trend: How Scientists Use Social Media

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Slides from my presentation at the Restoration 2012 Conference in Victoria, BC

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Beyond a Trend: How Scientists Use Social Media

  1. 1. Beyond a Trend:How Scientists Use Social Media Jessica Rohde M.S. Student, University of Washington School of Aquatic and Fishery Sciences President, American Fisheries Society University of Washington Student Chapter Social Media Chair, WA-BC Chapter of the American Fisheries Society
  2. 2. I started college in 2004, the year facebook became available on college campuses. I took to it quickly. My college days (studying abroad in Mongolia)
  3. 3. Juvenile Lemon Shark Turks & Caicos Islands photo: K. RihiimakiI mostly used it to share photos of field research.
  4. 4. By the time I graduated, I thought all social media was about sharing trivial things about yourself... here graphic: whattheklout.virb.com
  5. 5. By the time I graduated, I thought all social media was about sharing trivial things about yourself... ...like donuts here graphic: whattheklout.virb.com
  6. 6. here graphic: whattheklout.virb.com
  7. 7. here graphic: whattheklout.virb.com
  8. 8. here graphic: whattheklout.virb.com
  9. 9. here graphic: whattheklout.virb.com
  10. 10. here graphic: whattheklout.virb.com
  11. 11. here graphic: whattheklout.virb.com
  12. 12. In graduate school, I was surprised to discoverhow little most people understand about science.
  13. 13. “To the best of your knowledge, what proportion of climate scientists think that global warming is happening?”Leiserowitz, A., Maibach, E., Roser-Renouf, C., & Smith, N. (2011) Climate change in the American Mind: Americans’ globalwarming beliefs and attitudes in May 2011. Yale University and George Mason University. New Haven, CT: Yale Project onClimate Change Communication. http://environment.yale.edu/climate/files/ClimateBeliefsMay2011.pdf
  14. 14. “To the best of your knowledge, what proportion of climate scientists think that global warming is happening?” 40% 30% 31 % ofthose 20% 23polled 19 12 13 10% 3 0 Don’t know 0-20% 21-40% 41-60% 61-80% 81-100% Choices (% of scientists who think global warming is happening)Leiserowitz, A., Maibach, E., Roser-Renouf, C., & Smith, N. (2011) Climate change in the American Mind: Americans’ globalwarming beliefs and attitudes in May 2011. Yale University and George Mason University. New Haven, CT: Yale Project onClimate Change Communication. http://environment.yale.edu/climate/files/ClimateBeliefsMay2011.pdf
  15. 15. Then I met Liz,a science communication professional... Liz Neeley Assistant Director of Science Outreach @Liz Neeley
  16. 16. Me: Liz, how can I be a betterscience communicator?
  17. 17. Me: Liz, how can I be a betterscience communicator?Liz: Are you on twitter?
  18. 18. Me: Liz, how can I be a betterscience communicator?Liz: Are you on twitter?Me: No....
  19. 19. Me: Liz, how can I be a betterscience communicator?Liz: Are you on twitter?Me: No....Liz: Why not?
  20. 20. Me: Liz, how can I be a betterscience communicator?Liz: Are you on twitter?Me: No....Liz: Why not?I decided my personal biaswasn’t a good answer.
  21. 21. 600 500 400 Users 300 (millions) 200 100 02005 2006 2007 2009 2010 2011http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
  22. 22. 600 500Whether we like it or not, 400 social media is where Users the general public is. 300 (millions) 200 100 0 2005 2006 2007 2009 2010 2011 http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
  23. 23. vs.urbanliteraryreview.com
  24. 24. vs.• >60,000 character limit • 140 characters limit urbanliteraryreview.com
  25. 25. vs.• >60,000 character limit • 140 characters limit•“friends” •“followers” urbanliteraryreview.com
  26. 26. vs.• >60,000 character limit • 140 characters limit•“friends” •“followers”• people you know in real life • people you have never met urbanliteraryreview.com
  27. 27. vs.• >60,000 character limit • 140 characters limit•“friends” •“followers”• people you know in real life • people you have never met• extensive privacy settings • limited privacy settings urbanliteraryreview.com
  28. 28. vs.• >60,000 character limit • 140 characters limit•“friends” •“followers”• people you know in real life • people you have never met• extensive privacy settings • limited privacy settings• links, pictures, video, • links, pictures, video comments, events, pages, etc. urbanliteraryreview.com
  29. 29. vs.group of friends cocktail party urbanliteraryreview.com
  30. 30. vs. group of friends cocktail party We all go to a cocktail party with a purpose:“that’s the real place to hear the interesting stuff for our careers.” urbanliteraryreview.com James Darcey http://physicsworld.com/blog/2010/02/researchers_join_the_twitterat.html
  31. 31. How is twitter useful to scientists?
  32. 32. How is twitter useful to scientists?LEARN•eavesdropping•crowd-source•collect data
  33. 33. How is twitter useful to scientists?LEARN TEACH•eavesdropping • share resources•crowd-source • tell stories•collect data • discuss & debate
  34. 34. How is twitter useful to scientists?LEARN TEACH NETWORK•eavesdropping • share resources • meet new people•crowd-source • tell stories • build relationships•collect data • discuss & debate • develop community
  35. 35. How is twitter useful to scientists?NETWORK LEARN TEACH• meet new people •eavesdropping • share resources• build relationships •crowd-source • tell stories• develop community •collect data • discuss & debate
  36. 36. How is twitter useful to scientists?NETWORK LEARN TEACH• meet new people •eavesdropping • share resources• build relationships •crowd-source • tell stories• develop community •collect data • discuss & debate You can’t effectively learn or teach without first building connections.
  37. 37. traditional media social media
  38. 38. traditional media social media
  39. 39. traditional media social media
  40. 40. traditional media social media
  41. 41. traditional media social media conversation is key
  42. 42. My “handle”@RockyRohde “hashtag” #Rest12
  43. 43. I met some interesting scientists on twitter. What do they tweet about? (hint: not donuts)
  44. 44. Neil deGrasse TysonAstrophysicist, American Museum of Natural HistoryAuthor: Space Chronicle, The Pluto Files @neiltysonHost: StarTalk Radio
  45. 45. Neil deGrasse TysonAstrophysicist, American Museum of Natural HistoryAuthor: Space Chronicle, The Pluto Files @neiltysonHost: StarTalk Radio“I’m just trying to create a place where the twitterverse meets the universe.”
  46. 46. But you don’t have to be famous to benefit from social media...
  47. 47. Joshua DrewPost-doc at the Field Museum of Natural History, Chicago @labroidesAdjunct Professor, Biology Department of East West University
  48. 48. Joshua DrewPost-doc at the Field Museum of Natural History, Chicago @labroidesAdjunct Professor, Biology Department of East West University“On a personal level my engagement in social media has made me feel pluggedinto a much larger community, and it has been wonderful to communicate,collaborate and explore new ideas with a larger scientific community.”
  49. 49. Professors can share twitter responsibilitiesamong lab members, or use it in the classroom.
  50. 50. Steven: @sr320Steven Roberts Roberts lab: @genefishAssistant ProfessorUniversity of Washington School of Aquatic and Fishery Sciences
  51. 51. Steven: @sr320Steven Roberts Roberts lab: @genefishAssistant ProfessorUniversity of Washington School of Aquatic and Fishery Sciences“We try to increase outreach efficiency by sharing what we are already doingin our teaching and research.”
  52. 52. Octopus larvae video on YouTube
  53. 53. Get creative! Maybe you aren’t the focus... your study species or system is.
  54. 54. Where’s Domino?Whale shark Rhincodon typus @wheres_domino
  55. 55. Where’s Domino?Whale shark Rhincodon typus @wheres_dominoBehind the tweets: @para_sightAlistair DoveDirector of Research/Conservation at Georgia AquariumBlogger at DeepSeaNews.com
  56. 56. Those examples are all very active on twitter,but you can gain much from twitter with little effort.
  57. 57. Continuum of social media styleslistening, participating + creating casual sharing content
  58. 58. Continuum of social media styles listening, participating + creating casual sharing contentHans RoslingProfessor of Global Health, Karolinska InstitutetCo-founder of Gapminder Foundation
  59. 59. Continuum of social media styles listening, participating + creating casual sharing contentHans RoslingProfessor of Global Health, Karolinska InstitutetCo-founder of Gapminder Foundation
  60. 60. Continuum of social media styles listening, participating + creating casual sharing contentHans RoslingProfessor of Global Health, Karolinska InstitutetCo-founder of Gapminder Foundation “1 tweet per day” @HansRosling
  61. 61. Now I use social media to share my research.I study salmon migration, so my posts are a little fishy. here here graphic: whattheklout.virb.com
  62. 62. herehere graphic: whattheklout.virb.com
  63. 63. reading this article about salmon migration (link)herehere graphic: whattheklout.virb.com
  64. 64. reading this article about salmon migration (link) this interactive map that shows where tagged animals are (link)herehere graphic: whattheklout.virb.com
  65. 65. reading this article about salmon migration (link) this interactive map that shows where tagged animals are (link) do my field researchherehere graphic: whattheklout.virb.com
  66. 66. reading this article about salmon migration (link) this interactive map that shows where tagged animals are (link) do my field research a coho salmon I taggedherehere graphic: whattheklout.virb.com
  67. 67. reading this article about salmon migration (link) this interactive map that shows where tagged animals are (link) do my field research a coho salmon I taggedherehere explaining my research on coho migration graphic: whattheklout.virb.com
  68. 68. reading this article about salmon migration (link) this interactive map that shows where tagged animals are (link) do my field research a coho salmon I taggedherehere explaining my research on coho migration tracking salmon via ultrasonic telemetry graphic: whattheklout.virb.com
  69. 69. You can access the data on your activity for most social media sites.
  70. 70. tweetreach.com
  71. 71. Distribution of @RockyRohde followers @RockyRohde Follower MapAsia 9Africa 2N. America 214S. America 6Australia/N.Z. 9Europe 29 R package “twitteR” by J. Gentry R functions Copyright (C) 2011 J. Leek Simply Statistics Blog http://simplystatistics.tumblr.com
  72. 72. Think a step further...can social media help you fund your research?
  73. 73. Crowdfunding ScienceAn extension of the fundraising model that charities use to gather small donations fromlots of people, but using a social media twist.
  74. 74. Crowdfunding ScienceAn extension of the fundraising model that charities use to gather small donations fromlots of people, but using a social media twist.
  75. 75. Crowdfunding ScienceAn extension of the fundraising model that charities use to gather small donations fromlots of people, but using a social media twist.
  76. 76. Lauren’s SciFund video on YouTube
  77. 77. Crowdfunding science: #SciFund, petridish.org
  78. 78. Take HomeSocial media (twitter especially) can help... • increase the public understanding of science • build your network of scientists • earn research funding
  79. 79. Thanks to all who have supported my tweeting. U of WA WA-BC AFS Inspirational Jennifer Davison Mark Celedonia Tweeps Julia Parrish Mark Pedersen Liz Neeley Lisa Graumlich John Morgan Christie Wilcox Steven Roberts Brian Missildine Bora Zivkovic Iris Kemp Emily Pizzichemi Joshua Drew Jessica Hale Lisa Harlan Alistair Dove Tom Quinn Orlay Johnson J. Osborne-Gowey Morgan Bond Christopher Clark Carly Strasser Rachel Hovel Alexis Rudd Peter Westley Craig McClain Jon Whittouck Miriam Goldstein Curry Cunningham Kevin Zelnio Neala Kendall Neil deGrasse Tyson Hans Rosling
  80. 80. All resources mentioned can be found on our wiki http://restoration2012.wikispaces.com/

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