MMM NPAC Presentation V0.2

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This is a presentation I gave at a workshop convened by Mission Models Money. Attending were the senior mt of the five national performing arts companies in Scotland. December 3rd 2008

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MMM NPAC Presentation V0.2

  1. 1. Some organizations are stuck. Others move quickly. In a changing world, who's having more fun? Seth Godin in Tribes MMM Horizon Scanning workshop with @bigfive | Glasgow Rohan Gunatillake | NESTA | December 2nd 2008, a Tuesday
  2. 2. who I work for innovation collaboration relationships collaboration
  3. 3. <web> Connect moving conversations to collaborations integrating web and world ungeeking the nation since 2008
  4. 4. i wrote an article for MMM
  5. 5. are you sitting comfortably?
  6. 6. open innovation | user-led innovation
  7. 7. online narratives
  8. 8. peer-to-peer ownership
  9. 9. rapid prototyping
  10. 10. tightening your tribe
  11. 11. open innovation | user-led innovation
  12. 12. The people with the best ideas don't work for you
  13. 13. crowdsourcing courtesy of web 2.0 tools
  14. 14. It's not hard to find your crowd nowadays
  15. 15. innovating with them is another matter
  16. 16. but the crowd will only take it for so long
  17. 17. Hello I'm Sackboy. I'm made of wool. And I've just revolutionised video gaming.
  18. 18. Playability at all levels of engagement
  19. 19. Unprecedented customisation and communities
  20. 20. open innovation | user-led innovation Which of your processes are suitable for opening? How well do you know your partners' appetites? What is the crowd dynamic across The Big Five?
  21. 21. Online narratives
  22. 22. Inventive delivery methods from expected sources
  23. 23. and the more traditional
  24. 24. the magic of the live experience will never be replaced
  25. 25. but it will be augmented
  26. 26. and the newest of the new?
  27. 27. Some questions: Are you happy with just being very good or do you want to be interesting as well? How well are you curating a 360°experience of your work? Are you in conversation with the cutting edge practitioners in the performing arts?
  28. 28. peer to peer ownership
  29. 29. P2P is no longer a dirty word
  30. 30. Disintermediation rules OK
  31. 31. Production models with massive ambitions already exist
  32. 32. Web has also re-acquainted us with shared ownership
  33. 33. Some questions: What are the opportunities for the audience as investor? (cf MMM NAFI work) How can the growing appetite for peer-voted, democratic models be applied to your productions?
  34. 34. rapid prototyping
  35. 35. Models abound for web-based innovation processes
  36. 36. Models abound for web-based innovation processes
  37. 37. Some are ongoing initiatives
  38. 38. Others are standalone events
  39. 39. As much about the process as about the product
  40. 40. EnabledbyDesign.org
  41. 41. Government not afraid to get in the act either
  42. 42. Some questions: What data do you have which can be explored? There will be development talent interested in working with you, can you find them? Can you tap the creative talents of your staff in new ways?
  43. 43. tightening your tribe anyone producing works of art needs to acquire only 1,000 True Fans to make a living Kevin Kelly
  44. 44. don't be afraid of Google-time
  45. 45. We all need to find our Frank Eliason(s)
  46. 46. Invest £10.99 in them
  47. 47. Or even better, hand them your copy
  48. 48. The challenge Collaboration isn't always easy but with the right guidance, understanding of roles together with a common language and purpose It can be very powerful indeed
  49. 49. The opportunity Can this group convene an extraordinary conversation about the relationship between the arts and new technology? I think yes. What are we waiting for?
  50. 50. Photo & video credits YouTube WeCan08 usnowfilm flickr blog.jmc.bz goliat_von_gestern aleksiaaltonen codepo8 Pigsaw mikitusa enabledbydesign lenny&meriel Other evangrant.com littlebigplanet.com swarmofangels.com myfootballclub.co.uk slicethepie.com lucasphone.com wordle.net
  51. 51. Us Now
  52. 52. A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours Clay Shirky rohan.gunatillake@nesta.org.uk | NESTA Connect twitter: @rohan_london blogs.nesta.org.uk/connect

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