This is the presentation for the Show & Tell for the Social Innovation Camp in December 08. It also proved to be the winning entry, Please note that the video and site walkthrough is not embedded in this version.
addresses three major social
Isolated older people
Low fitness levels
did some user research into
is an attractive proposition
to many people
(glovepuppet to provide)
also did extensive research
into the needs of the elderly
In my parents’ time people knew each
other and now they don’t. What you
saying is good, but highrise flats could
be a problem.
It’s a good idea. It would be good in
London. Where we live people look
after each other. I think it would be
something that could help out here.
I think the idea is great, but it is not for
everyone. Some people would find this
I think it would be useful. You should ask
in the church.
now has a prototype site.
Shall we have a look?
will use social media to
encourage ongoing activity
will recruit athletes by...
resulting media coverage
will recruit coaches via a
number of agencies...
takes account of safety.
This is how it does it...
>18 | check Low
3rd party check Medium
full CRB High
timeline (not to scale)
0 3m 9m 12m
concept test initial build sustain expand
£1500 £27,500 £8,700 £4,500 pcm
1k admin 12k build 2k web dvpt 3k staff
390 costs 8k admin 2k admin 1k sales&mktg
7.5k costs 4.7k costs 0.5k other
6k visits @£4.58 3.9kVs@£1.79
Sicamp prize + Corp spon'ship +Care agencies i) pay/play
goodwill + Tower Hamlets ii)flat license
other grants health town iii)banded
30 250 350 n
addresses clearly identified
Regular contact with young people:
improves cognitive abilities
improves vascular health
increases life spans
American, Aug 2008
will save money
1 hospital admission → £3000 pa
1 residential admission → £15000 pa
1 nursing admission → £27000 pa
is here to make change, not
win a prize
Strong image to finish