Clearvale Overview (En) 2009 09 21

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  • 7 Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship , financial exchange, dislike, sexual relationships , or relationships of beliefs, knowledge or prestige.
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  • Clearvale Overview (En) 2009 09 21

    1. 1. Clearvale Overview September 2009
    2. 2. BroadVision 8 Evolution (> $150 million USD R&D) Open source web platform stack 2002 2003 2004 2005 2006 2007 2008 2009 8.2 & 8.3
    3. 3. BroadVision 8 Worldwide Adoption
    4. 4. BroadVision Solution Roadmap
    5. 5. Why ESN by BroadVision?
    6. 6. Huge Upside… CAGR > 30% Source: Team collaboration and social software Gartner Report G00164765 (02/19/09)
    7. 7. No Dominant Players… Source: Magic quadrant for social software Gartner Report G00162146 (10/31/08)
    8. 8. What is a Portal? (according to Gartner) <ul><li>Generation 1 (1998 to 2000) </li></ul><ul><ul><li>Content and basic portal capabilities (including personalization and the portlet model) </li></ul></ul><ul><li>Generation 2 (2000 to mid-2002) </li></ul><ul><ul><li>Application integration </li></ul></ul><ul><li>Generation 3 (mid-2002 to 2003) </li></ul><ul><ul><li>Process integration and basic Web services support </li></ul></ul><ul><li>Generation 4 (2004 to mid-2005) </li></ul><ul><ul><li>Portal federation, portlet standards and composite applications </li></ul></ul><ul><li>Generation 5 (mid-2005 to 2008) </li></ul><ul><ul><li>SOA and user experience management </li></ul></ul><ul><li>Generation 6 (starting to emerge 2009-2011) </li></ul><ul><ul><li>Web 2.0 social and mash-up features </li></ul></ul>
    9. 9. Why ESN? Why BroadVision? <ul><li>Huge upside potential </li></ul><ul><li>No dominant player: wide open playing field </li></ul><ul><li>16 years of pioneering experience & pedigree </li></ul><ul><ul><li>Addressing personal relationships since 1996 </li></ul></ul><ul><ul><li>Championing enterprise ecosystems since 1998 </li></ul></ul><ul><ul><li>“ We know enterprise!” (when it comes to portals) </li></ul></ul>
    10. 10. Enterprise 2.0 Website Architecture Site Managed by Service Model Process Content Managed By Enabling User Interface Company Branded Commercial Website Company Branded Community Website Example Use Case Enterprise 1.0 Portal 1.0 eCommerce Company Transaction On Premise IT Enterprise 2.0 Portal 2.0 Social Network Community Collaboration On Demand (Cloud Computing) Business ERP SCM CRM Enterprise Apps Co-exist Cross- Leverage
    11. 11. Social Network Services Evolution Participant Relationship Individual Team Company Personal Work Business CSN CSN (consumer social networks) ESN (enterprise social networks) ESN
    12. 12. Enterprise Portal Evolution: 1.0 vs. 2.0 Content Process Company- generated User-generated (people/community) Structured Ad-hoc/ Unstructured Enterprise1.0 Enterprise 2.0
    13. 13. Enterprise Portal Evolution: Functionality B2B/B2E Portal B2C/B2B Portal CSN Clearvale 1.0 Site Functionality Internet Extranet Intranet Social Network Catalog/Content Management Knowledge Management Clearvale 2.0
    14. 14. Clearvale Relationship Management Site People Content Person P 2 P P 2 P P 2 C C 2 P P 2 S S 2 P
    15. 15. Personal Leisure Personal Relationship Social Media Adopted by the Enterprise Social Networks Designed for the Enterprise Enterprise Social Networks Community Development Knowledge Collation Team Collaboration Public Social Media v Enterprise Social Networks CSM ESN Site Functionality Intranet Extranet Internet Clearvale Integrated Platform
    16. 16. BroadVision Product Suite Evolution (1) Portals: Content & collaboration eCommerce: Products & shopping carts BroadVision Portal BroadVision Commerce
    17. 17. BroadVision Product Suite Evolution (2) Clearvale Commerce Agility Suite Business Agility Suite
    18. 18. BroadVision Product Suite Evolution (3) Clearvale Commerce Agility Suite Business Agility Suite Flexible eCommerce B2B2C Self Service Process Portals Enterprise Social Networks
    19. 19. “ Consumerization” of the Enterprise Personalization Knowledge Management Microsite Clear*360 Objectives Mgmt Content Services In-the-Cloud Iterative Computing On-Premise Agile Computing Architecture Functionality Community Collaboration TeamWork ClearPedia DocuVault Social Communities Social Networking
    20. 20. “ Enterprization” of the Consumer Personalization Knowledge Management Microsite Clear*360 Objectives Mgmt Content Services In-the-Cloud Iterative Computing On-Premise Agile Computing Architecture Functionality Community Collaboration TeamWork ClearPedia DocuVault Social Communities Social Networking
    21. 21. Use Cases & Benefits
    22. 22. Forging Enterprise 2.0 via Clearvale Disciplined Team Selling (DTS) Sales 2.0 Cyber Water Cooler (CWC) HR 2.0 Integrated Precision Marketing (IPM) Marketing 2.0 Community Relationship Management (CRM) Support 2.0 Distributed Project Collaboration (DPC) R&D 2.0 Suppliers Relationship Management (SRM) F&A 2.0 Enterprise 2.0 Intranet Extranet Internet
    23. 23. Potential Clearvale Verticals Enterprise 2.0 High Tech Financial Services IT & S/W Services Health- care Hospi- tality Retail Manu- facturing Govern- ment Energy Telecom Cyber Water Cooler (CWC) HR 2.0           Distributed Project Collaboration (DPC) R&D 2.0    Suppliers Relationship Management (SRM) F&A 2.0   Disciplined Team Selling (DTS) Sales 2.0    Integrated Precision Marketing (IPM) Marketing 2.0         Community Relationship Management (CRM) Support 2.0       
    24. 24. <ul><li>Introduction </li></ul><ul><ul><li>I am ________ (name); _________ (title) </li></ul></ul><ul><ul><li>I am responsible for _________ (brief job description) </li></ul></ul><ul><li>What? </li></ul><ul><ul><li>My current business challenges are _____________. </li></ul></ul><ul><li>Why? </li></ul><ul><ul><li>Under 1.0: we are constrained by _________. </li></ul></ul><ul><ul><li>With a 2.0 solution like Clearvale, we could achieve _______. </li></ul></ul><ul><li>When? </li></ul><ul><ul><li>Using Clearvale, we’ve been able to go-live within _____. </li></ul></ul><ul><li>Who? </li></ul><ul><ul><li>Me: ______; X: ________; Y:_________; Z: ________. </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>Scenarios/scenes #1; #2; #3; #4. </li></ul></ul><ul><li>Conclusions: before/after; benefits </li></ul>Clearvale Use Case Template
    25. 25. <ul><li>Ecosystem </li></ul><ul><li>Network </li></ul><ul><ul><li>Theme/admin/editors </li></ul></ul><ul><ul><li>Anchor tenants (communities/members/bloggers) </li></ul></ul><ul><ul><li>Membership </li></ul></ul><ul><ul><li>Compelling content; engaging attractions </li></ul></ul><ul><ul><li>Participation metrics, gauges, contests, surveys </li></ul></ul><ul><li>Communities </li></ul><ul><ul><li>Naming conventions; shelf life </li></ul></ul><ul><ul><li>Participants </li></ul></ul><ul><ul><li>Collaboration requirements (doc-share/MBOs/events) </li></ul></ul>Clearvale Storyboard Template
    26. 26. <ul><li>Login page </li></ul><ul><ul><li>Network logo </li></ul></ul><ul><ul><li>Welcome message </li></ul></ul><ul><li>Home page </li></ul><ul><ul><li>Style/color scheme </li></ul></ul><ul><ul><li>Customized invite letter </li></ul></ul><ul><ul><li>Widget selection/layout/configuration </li></ul></ul><ul><li>Community page </li></ul><ul><ul><li>Widget selection/layout/configuration </li></ul></ul><ul><ul><li>Collaboration configuration </li></ul></ul><ul><li>Profile page </li></ul><ul><ul><li>Personal photo </li></ul></ul><ul><ul><li>Work diary </li></ul></ul><ul><ul><li>User-generated content (blogs/videos/photos) </li></ul></ul>Clearvale Look & Feel Template
    27. 27. www.BroadVision.com www.clearvale.com www. mingxigu .com www.bvClear.com

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