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Ecommerce Forum: Predictive Intent (Neil Hamilton)

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Powering Smarter Marketing Increase conversions through personalisation Neil Hamilton, Director Personalisation 2nd May 2013 #EcommForum
A True Story…
• New World • Australian • Full Red • Frequency = 2 bottles/week Price Range = £7-£15 • Experimental My Preferences
A Personalisation Journey
• New World • Australian • Full Red • Frequency = 2 bottles/week Price Range = £7-£15 • Experimental My preferences are still valid
www.emailvision.com
www.emailvision.com
…the end. The Start for you…
www.emailvision.com Companies who are personalising web experiences are seeing an average 19% uplift in sales. Source = Econsultancy
● Econsultancy stats
So, where do you start?
Understand the basic principle New Visitors Returning Profiled Visitors Returning & Loyal Profiled Customers Dormant Profiled Customers
Leverage existing templates
Profiled CustomerAnonymous Visitor
Focus on your key ingredient Attributes Behaviour Profiles
Attributes
Use Magento extensions
Follow Best Practice ● Try to show above the fold ● Ideally show 6 or less products ● Split test against existing block ● Use emotive wording ● Provide “add to basket” capability ● Show star ratings if possible
Measure…..
…. & Test
Summary ● Personalisation is a strategy not a feature ● It has proven fast ROI ● You have the ingredients already ● You don’t have to be a rocket scientist
Thank you! Keep in touch http://blog.emailvision.com/ https://www.facebook.com/Emailvision https://twitter.com/EmailvisionUK http://www.linkedin.com/company/emailvision
Ecommerce Forum: Predictive Intent (Neil Hamilton)

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Ecommerce Forum: Predictive Intent (Neil Hamilton)

Editor's Notes

  1. I think this is the new tagline.