Design theory class Summary


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Design theory class Summary

  1. 1. Culture ?mercredi, 7 mars 2012
  2. 2. Design Theorymercredi, 7 mars 2012
  3. 3. Why Design Theory Without theoretical basis, without vision, without philosophy and without ethic: There is no design ! There is only technology or business !mercredi, 7 mars 2012
  4. 4. Why Design Theory The justification of theory of design is necessarily provided by the practice : For improvement of our products, our communication, our environment and our framework of life.mercredi, 7 mars 2012
  5. 5. Why Design Theory ARGUMENT PRACTICE ARGUMENT To draw up Real Criticism To base on activity Justification WHY HOW BECAUSEmercredi, 7 mars 2012
  6. 6. WHY WHAT HOWmercredi, 7 mars 2012
  7. 7. What is Designmercredi, 7 mars 2012
  8. 8. What is Design In essence, design challenges the most popular misperception. We need to understand and define the reality, the limits and field of activity of Designmercredi, 7 mars 2012
  9. 9. Design vs Stylingmercredi, 7 mars 2012
  10. 10. Design vs Styling This whole question of design versus styling is one that comes up frequently. But do we really know, the real meaning and implications of design and styling…mercredi, 7 mars 2012
  11. 11. Aestheticmercredi, 7 mars 2012
  12. 12. Aesthetic Aesthetics is broader in scope than the philosophy of art, which is one of its branches. It deals not only with the nature and value of the arts but also with those responses to natural objects that find expression in the language of the beautiful and the ugly.mercredi, 7 mars 2012
  13. 13. Functionalism & Formalismmercredi, 7 mars 2012
  14. 14. Functionalism & Formalism We shall be able to interpret formalism as an application of a repertoire of forms to different products or objects. Functionalism, in art and architecture, is an aesthetic doctrine developed in the early 20th cent. out of Louis Henry Sullivans aphorism that form ever follows function.mercredi, 7 mars 2012
  15. 15. The two aspects of Design Theorymercredi, 7 mars 2012
  16. 16. The two aspects of Design Theory Perception Philosophymercredi, 7 mars 2012
  17. 17. mercredi, 7 mars 2012
  18. 18. Perception Why do some "beautiful" objects quickly lose their appeal, while others seem to have a more lasting allure? Do lasting truths guide our perception of what is beautiful? Mankind has been fascinated by the notion of beauty since before recorded history.mercredi, 7 mars 2012
  19. 19. The Gestalt Theorymercredi, 7 mars 2012
  20. 20. The Gestalt Theory The word Gestalt is used in modern German to mean the way a thing has been “gestellt”; i.e, "placed," or "put together." The relation figure/ground, the structures, the organization, the concept of good form, Illusion & perception … etcmercredi, 7 mars 2012
  21. 21. Golden Sectionmercredi, 7 mars 2012
  22. 22. Golden Section We now recognize that mathematical proportions and systems drive nature at all levels. The Golden Mean or Golden Section is a ratio that is present in the growth patterns of many things; the spiral formed by a shell or the curve of a fern, for example. Both the ancient Greeks and the ancient Egyptians used the Golden Mean when designing their buildings and monuments.mercredi, 7 mars 2012
  23. 23. The Information Theorymercredi, 7 mars 2012
  24. 24. The Information Theory When we have look at an object, when we evaluate and appreciate it, the relation which established between the object and us is an exchange of information. Stimuli, factors of attraction and weariness, semantic and aesthetic messages, sociocultural archetypes, boring banality and incomprehensible originality, degree of pregnancy / redundancy….etcmercredi, 7 mars 2012
  25. 25. Semiotic, Semiology (theory of signs)mercredi, 7 mars 2012
  26. 26. Semiotic, Semiology (theory of signs) Term "semiology" (from Greek semeion "sign", and logoes " speech, knowledge ") was proposed by Ferdinand de Saussure (Courts of general linguistics), and the discipline that it indicates defines as studying " the life of signs within the social life ". Semiotics, or semiology, is the study of signs, symbols, and signification.mercredi, 7 mars 2012
  27. 27. mercredi, 7 mars 2012
  28. 28. Philosophy First of all it is necessary to define the specific aspects of design and the object of knowledge. Today, disciplinary tendencies of design tend to define all relations "individual – object - milieu" as the subject of the design.mercredi, 7 mars 2012
  29. 29. The Specificity of Designmercredi, 7 mars 2012
  30. 30. The Specificity of Design The alternative is to know if there is, yes or no, in the Product Architecture an object of specific knowledge. The word ‘Design’ is it adapted, maybe this word is it too wide and not well define ? Is Design: Specific discipline, Inter discipline or Super Discipline ?mercredi, 7 mars 2012
  31. 31. Ethic Responsibility and sustainabilitymercredi, 7 mars 2012
  32. 32. Ethic Responsibility and sustainability Design, as creative activity in the heart of the industrial universe and of the consumer society, take one of the most important responsibility in the destruction of our environment and our society.mercredi, 7 mars 2012