4 gestalt


Published on

Gestalt Theory overview

  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

4 gestalt

  1. 1. design theory. 4mercredi, 13 avril 2011
  2. 2. meaning Human is a species driven by a desire to make meanings: above all, Designers are surely Homo significans - meaning-makers.mercredi, 13 avril 2011
  3. 3. perception Why do some "beautiful" objects quickly lose their appeal, while others seem to have a more lasting allure? Do lasting truths guide our perception of what is beautiful? Mankind has been fascinated by the notion of beauty since before recorded history.mercredi, 13 avril 2011
  4. 4. mercredi, 13 avril 2011
  5. 5. perception Aesthetic perception We can however distinguish two types of meaning criteria. Constant criteria in all the groups of individuals: these ones are essentially connected to psycho physiological mechanisms of the perception. Variable criteria according to the groups of individuals: these ores are connected to the psychological mechanisms of the perception with the influence of cultural, sociological and environment factors.mercredi, 13 avril 2011
  6. 6. perception Aesthetic perception A methodology resulting in an analysis of the aesthetic perception must take account in first, the formal qualities of the object (Gestalt psychology or psychology of the form), in connection with the mechanisms of the perception (theory of the information), secondly the value of the object as sign (semiotics) in connection with the mechanisms of social evolution.mercredi, 13 avril 2011
  7. 7. gestalt theorymercredi, 13 avril 2011
  8. 8. mercredi, 13 avril 2011
  9. 9. Takete Malumamercredi, 13 avril 2011
  10. 10. gestalt Aesthetic perception In 1890 the Viennese philosopher, Christian von Errenfels, published a book on " the qualities of the form ". This work was first attempt towards the elaboration of a new theory of the form. "All the components taken together form a Gestalt, or whole structure. He extended the same principle to logic and number theory:mercredi, 13 avril 2011
  11. 11. gestalt The word Gestalt is used in modern German to mean the way a thing has been “gestellt”; i.e, "placed," or "put together." There is no exact equivalent in English. "Form" is the usual translations; in psychology the word is often rendered "pattern" or "configuration."mercredi, 13 avril 2011
  12. 12. gestalt One of the most important theories of perception is the Gestalt Theory. It was developed about 1910 by Max Wertheimer and carried on by Wolfgang Köhler and Kurt Koffka at Frankfurt University. Psychology of form - Wolfgang Köhlermercredi, 13 avril 2011
  13. 13. gestalt A form is something else and something more than the sum of her parts. A part in a whole is something else that this part isolated in another whole. Psychic facts are forms, that is to say organic unities, which become more individual and limit themselves in the spatial field of perception and representation. Psychology of form - Wolfgang Köhlermercredi, 13 avril 2011
  14. 14. gestalt Every form is a function of some variable and not the sum of several elements. Forms are transposable it should to say that some properties are preserved in the changes which affect in some way all their parts.. Psychology of form - Wolfgang Köhlermercredi, 13 avril 2011
  15. 15. gestalt Gestalt means when parts identified individually have different characteristics to the whole (Gestalt means "organized whole") e.g. describing a tree - its parts are trunk, branches, leaves, perhaps blossoms or fruit But when you look at an entire tree, you are not conscious of the parts, you are aware of the overall object: the tree. Parts are of secondary importance even though they can be clearly seen.mercredi, 13 avril 2011
  16. 16. gestalt In other term, Gestalt Psychology proposes the idea that nothing is fully comprehensible out of context. The essential point of gestalt is that in perception the whole is different from the sum of his parts. Psychology of form - Wolfgang Köhlermercredi, 13 avril 2011
  17. 17. gestalt The whole is different from the sum of his parts.mercredi, 13 avril 2011
  18. 18. gestalt A part in a whole is different from this part in another whole.mercredi, 13 avril 2011
  19. 19. mercredi, 13 avril 2011
  20. 20. mercredi, 13 avril 2011
  21. 21. gestalt the law of the relation figure / groundmercredi, 13 avril 2011
  22. 22. gestalt This figure appears to the eye as a square inside a circle, or as donut shaped circle with a square hole. Figure/ground reversals create a delightful "surprise" in the viewers eye. Many of the best logos designed will use figure/ground reversal to their advantage.mercredi, 13 avril 2011
  23. 23. gestalt In the terms of gestalt psychology, figure refers to an active, positive form revealed against a passive, negative ground. The figure can only be identified because of its background, and the background only because of its figure.mercredi, 13 avril 2011
  24. 24. gestalt The white cross appears on a concentric ground of circles, after one moment the image change and another cross appears with strips on its surface on an white ground.mercredi, 13 avril 2011
  25. 25. gestalt Stabilization of the image by a horizontal/vertical organizationmercredi, 13 avril 2011
  26. 26. gestalt Stabilization of the image by the sizemercredi, 13 avril 2011
  27. 27. gestalt the law of symmetrymercredi, 13 avril 2011
  28. 28. gestalt Regions bound by by symmetrical boarders tend to be perceived as coherent figures Symmetric stimuli are grouped togethermercredi, 13 avril 2011
  29. 29. mercredi, 13 avril 2011
  30. 30. mercredi, 13 avril 2011
  31. 31. mercredi, 13 avril 2011
  32. 32. gestalt the law of proximitymercredi, 13 avril 2011
  33. 33. gestalt Elements are close together will be perceive as a coherent object On the left there appears to be four horizontal columns, while on the right, the grouping appears to be rowsmercredi, 13 avril 2011
  34. 34. gestalt Six columns Three groups of two columnsmercredi, 13 avril 2011
  35. 35. gestalt Two groups of Two groups of spots spots One group of spotsmercredi, 13 avril 2011
  36. 36. gestalt the law of similaritymercredi, 13 avril 2011
  37. 37. gestalt Elements that look similar will be perceived as a part of the same form There seems to be a triangle in the squaremercredi, 13 avril 2011
  38. 38. gestalt There seems to be two white columns alternate with two yellow columnsmercredi, 13 avril 2011
  39. 39. gestalt the law of good continuationmercredi, 13 avril 2011
  40. 40. gestalt Humans tend to continue contours whenever the elements of the pattern establish an implied direction People tend to draw a good continuous linemercredi, 13 avril 2011
  41. 41. gestalt the law of closuremercredi, 13 avril 2011
  42. 42. gestalt Humans tend to enclose a space by completing a contour and ignoring gaps in the figuremercredi, 13 avril 2011
  43. 43. gestalt Humans tend to enclose a space by completing a contour and ignoring gaps in the figuremercredi, 13 avril 2011
  44. 44. gestalt Humans tend to enclose a space by completing a contour and ignoring gaps in the figuremercredi, 13 avril 2011
  45. 45. mercredi, 13 avril 2011
  46. 46. gestalt the law of Prägnanzmercredi, 13 avril 2011
  47. 47. gestalt A stimulus will be organized into a good figure as possible. Here, good means symmetrical, simple and regular The left figure appears to the eye as a square overlapping triangle, not a combination of several complicated shapes. The right figure appears to the eye as square inside a circle.mercredi, 13 avril 2011
  48. 48. gestalt The above figure appears to the eye as a black triangle on three white circlesmercredi, 13 avril 2011
  49. 49. gestalt The above figure appears to the eye as combination of simples shapes, not a combination of several complicated shapes.mercredi, 13 avril 2011
  50. 50. gestalt But the reality show us many different combinations.mercredi, 13 avril 2011
  51. 51. gestalt A word is a form; a disconnected suite of letter is not one of it. A melody is more than the sum the various sounds. The concrete is perceived as an entity, not as assembly of sand, water and cement.mercredi, 13 avril 2011
  52. 52. gestalt the gestalt laws law of the relation figure / ground law of symmetry law of Proximity law of Similarity law of good continuation law of closure law of Prägnanz law of simplicitymercredi, 13 avril 2011
  53. 53. audio 300mercredi, 13 avril 2011
  54. 54. Symmetrymercredi, 13 avril 2011
  55. 55. Similarity & proximitymercredi, 13 avril 2011
  56. 56. Symmetry & good continuationmercredi, 13 avril 2011
  57. 57. calculatormercredi, 13 avril 2011
  58. 58. Symmetrymercredi, 13 avril 2011
  59. 59. Similaritymercredi, 13 avril 2011
  60. 60. Prägnanzmercredi, 13 avril 2011
  61. 61. gestalt Gestalt means... Organized Order Coherence Structuredmercredi, 13 avril 2011
  62. 62. gestalt Create form means... Organize, structure, create Order and Coherencemercredi, 13 avril 2011
  63. 63. gestalt the opposite of design is chaosmercredi, 13 avril 2011