You tube video_marketing_guide


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You tube video_marketing_guide

  1. 1. 1. Send a YouTube Bulletin – YouTube Status Update 2. YouTube Inbox – Send an email to YouTube contacts Google Suggest 3. Socialize Video – Facebook Embed, Awareness Pinterest Embedd, Twitter, LinkedIn, Google Trends Google+, HootSuite scheduled posts Keyword Research New node Google Insights 4. Add (embed) video to Blog and include transcription after content. Trick – Include a link Google Free Keyword Research Tool (good anchor text) to the YouTube video (promote blog page ) Write a great title 5. Email Marketing – Send to and include video to email list focused keyword Video Upload Optimization Write 100-200 word description 1. Bookmark the video URL including focus keyword content 2. Bookmark the blog post Write a description Place URL (include http://) at the 3. Bookmark the channel beginning of description Add a strong "call to action" at the bottom 4. Bookmark the playlist Social Bookmarking 5. Best Bookmarking Sites – Add keyword in "focused keyword" Digg, Delicious, Folkd, Add focused keyword (s) StumbleUpon Dont list too many keywords, it dilutes the message 6. Automation (3 tools) elfTV YouTube Video Marketing 1 1. Create a video response to your target video. (separate from your YouTube account/channel) Video Responses 2. Submit your video response to other highly related relevant videos 3. Get video channel owner to accept video response Get in-bound links to video Build your link to the long URL and video channel. on the shortened URL Use your keywords as anchor text Search Relevancy What Gets Videos Ranked - Link Wheels Video On How To Create A Link Wheel Video Engagement Authority Resources/Ideas Article Marketing Link Building Press Release Tube Promoter Use tools for automation Things To Remember Blog Commenting Tube Toolbox Video Syndication - Steps To Success 1. Set up a new free account and embed Tube Fool video with detailed description focused on keyword and link back to video.Friends, Subscribers, Comments, Sharing YouTube is a Community! Embed video on blog site 2. Views Dont Equal Traffic 3. Why and How Call To Actions Work 1. Add annotations at beginning, middle, end You can only link within YouTube 2. Use call to action in your annotations Like, Subscribe, Comment, Watch Annotations 3. Use an annotation at the end of your video to get people to click to your next video, playlist, or channel. 1. Setup a playlist Be specific to your keyword topic 2. Build a playlist of the top 5 videos on your topic Playlists 3. Put your video in the middle of the playlist 4. Edit Title, Description, Keywords for your new playlist Your playlist will have a unique URL 5. Promote/social bookmark your playlist URL Use to get 1. Upload a transcription of your video transcription of your video. Transcript Submit in .txt file format 2. Add under captions and subtitle 1. Submit a press release YouTube videos are newsworthiness! Press Release 2. There are 100s of press release sites and article marketing sites Yes, We want video responses on OUR videos, YET, we can create a video response to Video Responses other peoples videos. 1. Post one of your videos to someones video 2. Ask the video owner to accept the video response 1. Google PPC or CPM Video Advertising Pay Per Click Video Promotions 2. Go To 3. Connect Google Adwords Account
  2. 2. Notes1) elfTV YouTuberVideo Marketingr