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Social media has been largely misunderstood in the Australian corporate landscape. The words ‘social media’ bring both excitement and trepidation to many of Australia’s leading communications practitioners: excitement at the possibility of what social media represents and the ability to communicate with stakeholders in a more direct way than ever before; but trepidation at the thought of where to start, how, and what path is right for them.
Much of the focus on social media has revolved around the channel’s use as a way to engage and entertain customers. A broadcast channel. A new way to market alongside traditional media channels.
But this view generally only offers a short-term fix, and often a flawed one.
Social media can be used to engage customers and do so effectively. It can also be used to uncover previously inaccessible insights about a specific stakeholder group, generate new business opportunities through network building and thought leadership demonstration, and improve business operations and processes beyond what has previously been possible.
Intelligence, relationships, access and value. These are the social principles by which Social2Business was founded and why social media continues to emerge as a catalyst for not only communications but business success in Australia and across the globe.
Social2Business is dedicated to helping organisations assess social media’s relevance to them, their customers and clients, and broader online stakeholders. And we have the smarts behind us to provide the solution through intelligence gathering, strategy development, training and education, influencer identification and engagement, risk mitigation and business process consulting.
Whether you have just commenced your social media journey or need to assess whether you are investing your time and resources effectively, Social2Business can help you turn insights into business advantage.