Introducing Social2Business

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Social media has been largely misunderstood in the Australian corporate landscape. The words ‘social media’ bring both excitement and trepidation to many of Australia’s leading communications practitioners: excitement at the possibility of what social media represents and the ability to communicate with stakeholders in a more direct way than ever before; but trepidation at the thought of where to start, how, and what path is right for them.

Much of the focus on social media has revolved around the channel’s use as a way to engage and entertain customers. A broadcast channel. A new way to market alongside traditional media channels.

But this view generally only offers a short-term fix, and often a flawed one.

Social media can be used to engage customers and do so effectively. It can also be used to uncover previously inaccessible insights about a specific stakeholder group, generate new business opportunities through network building and thought leadership demonstration, and improve business operations and processes beyond what has previously been possible.

Intelligence, relationships, access and value. These are the social principles by which Social2Business was founded and why social media continues to emerge as a catalyst for not only communications but business success in Australia and across the globe.

Social2Business is dedicated to helping organisations assess social media’s relevance to them, their customers and clients, and broader online stakeholders. And we have the smarts behind us to provide the solution through intelligence gathering, strategy development, training and education, influencer identification and engagement, risk mitigation and business process consulting.

Whether you have just commenced your social media journey or need to assess whether you are investing your time and resources effectively, Social2Business can help you turn insights into business advantage.

Published in: Social Media, Business, Education
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Introducing Social2Business

  1. 1. Social2Business Rethinking social media
  2. 2. Social media in Australia • 65% of Australians use social media – almost 15 million people 1 • By 2017, social media will account for 68% of all customer interactions (up from 25% today) according to APAC CEOs 2 • 86% of APAC executives believe a CEO’s presence on social media enhances a company’s reputation 3 • 29% of SMEs have no strategy behind their social media activities 1 1 Yellow Social Media Report 2013 http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF 2 IBM CEO Study 2012 http://www.visiblebanking.com/57-percent-ceos-will-engage-customers-social-media-2017 3 The Social Executive 2013 http://webershandwick.asia/wp-content/uploads/2013/05/Social-CEOAPAC11.pdf 2
  3. 3. The challenge • Social media is still largely misunderstood in the Australian corporate landscape • Sometimes solely viewed as a broadcast channel • Why do we need social? “Because everyone else is on social.” • This short-term, tactical approach is often flawed • Conversation is focused on generating ‘likes’ and ‘shares’ 3
  4. 4. What about business value, business development, business improvement? How can social media help us achieve genuine business outcomes? 4
  5. 5. Changing our mindset • We need to stop talking about social media tools and channels and start talking about business outcomes • We need to learn that adoption of social principles doesn’t mean adding followers on Twitter but improving how we do business • We need to understand social media can offer benefits like improved operational efficiencies, enhanced stakeholder intelligence and augmented product development 5
  6. 6. It’s time to rethink social. 6
  7. 7. Social2Business is different We harness social media capabilities to: • Uncover previously inaccessible insights about customers, competitors and industry • Generate new business opportunities • Demonstrate thought leadership • Improve business operations and processes • Mitigate business risk and manage crisis situations 7
  8. 8. Our belief Intelligence, relationships, access and value: we believe social media is much more than engagement and branding – it’s competitive advantage. 8
  9. 9. Our approach ‘Social media strategy’ does not mean having a presence across all social media channels – we must understand how these activities lead to real, positive business impact. • Social strategy based on insight • Aligned to business goals • Targeted, efficient, effective • Five-step proprietary process Business & Operational Consulting Stakeholder Fascination Channel & Content Strategy Training & Education Effective Management 9
  10. 10. Our services Business & Operational Consulting • Social business strategy development • Social integration feasibility studies Stakeholder Fascination • Stakeholder mapping • Influencer identification • Competitor analysis Channel & Content Strategy Training & Education Effective Engagement • Social media strategy development • Social Empowerment Training & Workshops • Social engagement guidelines • Channel development • Paid media optimisation • Channel audit and optimisation • Platform-specific workshops (e.g. LinkedIn, Twitter, Facebook) • Content audit and optimisation Evaluation & Optimisation • Measurement • Risk mitigation & crisis preparedness • Benchmarking • Monitoring tool evaluation and selection 10
  11. 11. Our solution • Do you wish to clearly demonstrate the ROI of your social media efforts? • Do you want to surpass ‘likes’ and ‘shares’ and use social to fulfill business objectives? • Do you recognise the potential beyond broadcast? • Do you see the value of bespoke, targeted strategic direction? • Do you understand the opportunity social integration presents your business? 11
  12. 12. Contact Us @rogerchristie linkedin.com/in/rogerchristie rchristie@social2business.com.au +61 431 718 018 12

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