- Hands is a Brazilian company founded in 1998 that provides mobile advertising, mobile site publishing, and mobile trends services.
- It has three business units: Mobile Ads, Mobile Sites, and Mobile Trends. The Mobile Ads unit sells advertising space and handles campaigns. The Mobile Sites unit publishes corporate and publisher mobile sites. The Mobile Trends unit handles custom mobile projects.
- Hands has partnerships with over 200 content and service providers and around 100 advertisers. It provides various mobile advertising formats and has run campaigns for companies like Microsoft, Motorola, and Honda.
3. About Hands Brief History 1998: Hands project begins at CyberTech Positioning: similar to AvantGo in USA, offline browsing in PDAs + WAP 1.x initiatives Business Model: Mobile Advertising! Since ever!!! 2000: Hands spin-off as a company Received R$ 1.46 million VC round from Ideiasnet (a BOVESPA traded investment company) 2005: Hands new positioning (similar to Enpocket or ThirdScreenMedia) Hands proprietary WAP 2.x platform launch: Mobile Site publishing and Mobile Ad Server Almost 50 content and service partners’ channels in operation/sales New M-Ads Sales team 1st banner in cell phones (Itaú bank), off-deck, displayed in all operators 2007: 1st banner in brazilian carrier: VIVO (65% WAP market share) Over 200 content and service partners’ channels in operation/sales Approx. 100 advertisers! 2008: Division in three business units (for better sales performance): Mobile Ads : AdServer, “OPEC” and M-Ads Sales ( including external inventories ) Mobile Sites : Mobile Site publishing and off-deck Hands Mobile Portal Mobile Trends : Mobile Interactive Custom Projects and Creative Bureau
4. About Hands 2008 Business Model Mobile Ads Unit Modular Fee, based on each client’s selected services: Hands AdServer: 20% of M-Ads Net Sales Hands Campaign Management (OPEC): 10% of M-Ads Net Sales Hands Sales Team: 30% of M-Ads Net Sales (when Hands do the selling) Mobile Sites Unit Corporate Sites: custom setup fee + monthly operation fee Publisher Sites: 15% of all mobie site’s related revenue (m-ads, data traffic, subscriptions) Hands Mobile Portal: annual sponsorship quotas Premium Content Subscriptions: on hold, will be back with new adult content sites Mobile Trends Unit Modular Fee, based on each client’s selected services: Projects: custom setup fee (accordingly with creative/idea, time-effort and vendors used) Production Fees: 15% of mobile sites developing fees 20% of advertising media plans 20% of SMS or Bluetooth media plans
21. Mobile Agency Case (Kraft Foods @ TIM Festival 2007) User Generated Content + Bluetooth + Mosaic Projection User generated content (pictures) sent for a computer-generated mosaic projection screen through bluetooth.
22. Mobile Agency Case (Kraft Foods @ TIM Festival 2007) SMS Projection + Laser Brand Users sent SMS to a shortcode and their messages were projected in a large screen, side-by-side with the advertiser’s brand (in laser) Mensagem: BJORK THE SHOW WAS GREAT Para:2222
23. Mobile Agency Case (Kraft Foods @ TIM Festival 2007) Branded Mobile Site Branded Mobile Site with micro-blogging, interactive SMS templates, downloads and match-making Entre com o número do celular com DDD e clique em Ok para enviar. Ex. 2199990000. Celular OK Escolha o torpedo que te tira da roubada: * Amor, vem correndo pra casa! Preciso de vc! To passando mal!