Good Power Point Presentation

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Alex Osterwalder, PhD
Business Model Thought Leader

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Good Power Point Presentation

  1. 1. Good PPTDESIGN ! Alex Osterwalder, PhD! Business Model Thought Leader!
  2. 2. this is more serious than youmight imagine…
  3. 3. and then he gets hismoment… BIG
  4. 4. …but Ajit doesn’t like the pitch
  5. 5. all Ajit said, was …
  6. 6. what mistakes do you think Gregmade in his presentation?
  7. 7. Greg didn’t respect the basicrules of a good ppt-presentation
  8. 8. Greg could have convinced Ajitby focusing on…
  9. 9. audience 1
  10. 10. audience! &! wants!
  11. 11. 1! 2!3!
  12. 12. …all three of them have thesame cognitive limitations
  13. 13. start using… E C S
  14. 14. start using… Emotionally C S
  15. 15. start using… Emotionally Competent S
  16. 16. start using… Emotionally Competent Stimuli
  17. 17. …now analyze the particularities ofeach of your audience segments
  18. 18. WHO are they really?
  19. 19. simple audience profiler[Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  20. 20. simple audience profiler what does he/she see? his/her environment his/her friends what the market offers him/her[Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  21. 21. simple audience profilerwhat does he/she hear? what does he/she see? who influences her? how? his/her environmentwhat his/her environment says his/her friendswhat his/her wife/husband says what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  22. 22. simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinkswhat does he/she hear? what does he/she see? who influences her? how? his/her environmentwhat his/her environment says his/her friendswhat his/her wife/husband says what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  23. 23. simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinkswhat does he/she hear? what does he/she see? who influences her? how? his/her environmentwhat his/her environment says his/her friendswhat his/her wife/husband says what the market offers him/her what does he/she say and do? his/her actions his/her attitude in public what he/she tells others [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  24. 24. content & structure 2
  25. 25. a way to start yourpresentation…
  26. 26. define the following componentsto clarify your message…
  27. 27. context: most ppt-presentations are horrible today (dbybp)
  28. 28. context: most ppt-presentations are horrible today (dbybp)role: you are looking for a way to improve your ppt- design skills
  29. 29. context: most ppt-presentations are horrible today (dbybp)role: you are looking for a way to improve your ppt- design skills point Aif you don’t improve, your audiences willcontinue to be bored
  30. 30. context: most ppt-presentations are horrible today (dbybp)role: you are looking for a way to improve your ppt- design skills point A point Bif you don’t improve, but you want to your audiences will enchant your audiencecontinue to be bored every time
  31. 31. context: most ppt-presentations are horrible today (dbybp)role: you are looking for a way to improve your ppt- design skills point A action point Bif you don’t improve, apply a clear and but you want to your audiences will audience-focused ppt- enchant your audiencecontinue to be bored design method every time
  32. 32. use the following rules to make yourmessage stick with your audience…
  33. 33. define the content that should gointo your ppt presentation…
  34. 34. use your…
  35. 35. audience profile[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  36. 36. … then brainstorm on “what youraudience really wants to know…”
  37. 37. audience profile[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  38. 38. audience profile ?![Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  39. 39. audience profile ?! ?! ?! ?! ?! ?![Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  40. 40. group post-it notes together that“feel like” they belong together…
  41. 41. … in five columns?! ?! ?! ?! ?! ?! ?!
  42. 42. give each column a title and putthem in order
  43. 43. title! title! title!title!?! ?! ?! ?! ?! ?! ?!
  44. 44. … congratulations: that’s all thecontent you will need
  45. 45. … now “inject” stories that reallyresonate with your audience
  46. 46. visual design 3
  47. 47. 0
  48. 48. 1
  49. 49. 2
  50. 50. 3
  51. 51. bad
example

  52. 52. remember: respect youraudience’s cognitive limitations…
  53. 53. so start using…
  54. 54. for example from…
  55. 55. BUT eliminate to the coremessage…
  56. 56. in other words…
  57. 57. use “white space” generously
  58. 58. delivery 4
  59. 59. capture your audience…
  60. 60. by frequently asking youraudience questions…
  61. 61. by NOT sticking to…
  62. 62. by giving your audience short slotsto interact among each other…
  63. 63. and don’t forget that even…
  64. 64. the best presenterswith NO spare time…
  65. 65. …rehearse
  66. 66. …rehearse…rehearse
  67. 67. …rehearse…rehearse…rehearse
  68. 68. thank you foryour attention!http://business-model-design.blogspot.com
  69. 69. ANNEX A: image rights
  70. 70. r000pert

  71. 71. proprietary images Morgan
Stanley
 John
Medina
 foxdiddy

  72. 72. all other images: iStockphoto
  73. 73. ANNEX A: book references

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