EmersonEPub

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Slide Presentation for Electronic Publishing Concentration for Emerson College, March 26, 2009.

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EmersonEPub

  1. 1. Electronic Publishing Concentration @ WLP John Rodzvilla WLP Dept Emerson College March 26 2009
  2. 2. <ul><li>Proposed Course Sequence </li></ul>
  3. 4. Electronic Publishing Courses <ul><li>Electronic Publishing Overview (PB692) </li></ul><ul><li>Creating & Managing Web Content </li></ul><ul><li>Online Marketing & Publicity </li></ul><ul><li>Advanced Digital Publishing </li></ul>
  4. 5. Overview Class <ul><li>Foundations </li></ul><ul><ul><li>Overview of Networks </li></ul></ul><ul><ul><li>Issues in Digital Copyright </li></ul></ul><ul><ul><li>Markup Languages </li></ul></ul><ul><ul><li>Basics of Designing for the Web </li></ul></ul><ul><ul><li>Digital Production Methodology </li></ul></ul>
  5. 6. Overview Class Objectives <ul><li>Students learn: </li></ul><ul><ul><li>How to plan, design, & produce content using an online channel.  </li></ul></ul><ul><ul><li>How to use new publishing tools to create and distribute content. </li></ul></ul><ul><ul><li>To explore e-publishing formats, processes and techniques. </li></ul></ul><ul><ul><li>How to research, present and sell their ideas as publishing professionals. </li></ul></ul>
  6. 7. Creating & Managing Web Content <ul><li>Creating & Editing in Markup Language </li></ul><ul><ul><ul><li>HTML, XHTML & CSS </li></ul></ul></ul><ul><li>Principles of Web Design & Usability </li></ul><ul><li>Effective Site Structure </li></ul><ul><li>Content Management Systems </li></ul>
  7. 8. Creating & Managing Web Content Objectives <ul><li>Students learn: </li></ul><ul><ul><li>How to plan, design & create an online portfolio site.  </li></ul></ul><ul><ul><li>How to create accessible sites that conform to web publishing standards. </li></ul></ul><ul><ul><li>How to use stylesheets to create multi-platform content. </li></ul></ul>
  8. 9. Online Marketing & Publicity <ul><li>Getting Noticed Online </li></ul><ul><li>Podcasts & Blogs </li></ul><ul><li>Ads & Sponsorships </li></ul><ul><li>Social Media </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Personalization </li></ul>
  9. 10. Marketing & Publicity Objectives <ul><li>Know how to develop & launch an online campaign. </li></ul><ul><li>Measure success of a web campaign. </li></ul><ul><li>Understand how online marketing requires different skills. </li></ul><ul><li>Explore how social media is changing the way marketing works. </li></ul>
  10. 11. Advanced Digital Production <ul><li>Website Production </li></ul><ul><li>XML </li></ul><ul><li>Content Management Systems </li></ul><ul><li>Open Source Publishing </li></ul><ul><li>Electronic Book Formats </li></ul>
  11. 12. Advanced Digital Production Objectives <ul><li>Design & manage a content system. </li></ul><ul><li>Develop content in different formats for multiple platforms. </li></ul><ul><li>Learn about open source options for content creation & management. </li></ul>
  12. 13. Graduate vs. Undergraduate Classes
  13. 14. Expectations <ul><li>Graduate </li></ul><ul><ul><li>Professional level work. </li></ul></ul><ul><ul><li>Blog entries that illustrate an understanding of key concepts. </li></ul></ul><ul><ul><li>Ability to present in an effective manner. </li></ul></ul><ul><li>Undergraduate </li></ul><ul><ul><li>Ability to keep pace with class readings and lectures. </li></ul></ul><ul><ul><li>Weekly posting illustrating an understanding of design. </li></ul></ul><ul><ul><li>Ability to present own work to peers. </li></ul></ul><ul><ul><li>Understand how key concepts fit together. </li></ul></ul>
  14. 15. Weekly Class <ul><li>Graduate </li></ul><ul><ul><li>Seminar style with focus on discussion. </li></ul></ul><ul><ul><li>Fast pace with discussions built on readings. </li></ul></ul><ul><ul><li>Discussions both in-class and online. </li></ul></ul><ul><ul><li>Work on in-class exercises to completion (may mean outside class work). </li></ul></ul><ul><li>Undergraduate </li></ul><ul><ul><li>Seminar style with focus on lecture. </li></ul></ul><ul><ul><li>Classes focused on core design principles. </li></ul></ul><ul><ul><li>Discussion of blog entries. </li></ul></ul><ul><ul><li>Work through in-class exercises on markup languages. </li></ul></ul>
  15. 16. Assignments <ul><li>Graduate </li></ul><ul><ul><li>Final Project (15-20 pages & 15 minute presentation) </li></ul></ul><ul><ul><li>Interview Paper (10-15 pages) </li></ul></ul><ul><ul><li>Word of the Day Presentation (10 minutes) </li></ul></ul><ul><ul><li>Blog discussion </li></ul></ul><ul><li>Undergraduate </li></ul><ul><ul><li>Research paper (10-15 pages) </li></ul></ul><ul><ul><li>Final project (3-5 web pages & 5 minute presentation) </li></ul></ul><ul><ul><li>Blog discussion </li></ul></ul>
  16. 17. The Good, the Boring & the Ugly
  17. 22. These slides can be found at www.slideshare.com/Rodzvilla/EmersonEPUB. A companion website can be found at www.rodzvilla.com/EmersonEPub.html

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